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Content & Apps   Partners
        More     Billions Revenue
                               with Telkom Webstore


                    Divisi Covergence Service Center, Telkom Indonesia - 2012
Why
why should we collaborate ?



                                                                                       Content & Apps
                                                                                           Partners
2M Speedy Existing                                                                    Definitely out there.
+ 40K New Sales per
  Month Customer

                                                                                              rovider
         15M
   Flexi Customer




                                        Game          Web Apps                                           SDP
        113M                                           Hosting
                                     Business Apps                   SUBSCRIPTION
    TSel Customer                                      Service                                       Telkom ID
                                        Music         Education
                                                                                                      BILLING
                      Other Telkom                                  ONE TIME CHARGE
                                      Anti Virus     Desktop Apps
                        Customer
                                                       Others ?                                     Telkom Stack
why should we collaborate ?



                                                                                       Content & Apps
                                                                                           Partners
2M Speedy Existing                                                                    Definitely out there.
+ 40K New Sales per
  Month Customer

                                                                                              rovider
         15M
   Flexi Customer




                                        Game          Web Apps                                           SDP
        113M                                           Hosting
                                     Business Apps                   SUBSCRIPTION
    TSel Customer                                      Service                                       Telkom ID
                                        Music         Education
                                                                                                      BILLING
                      Other Telkom                                  ONE TIME CHARGE
                                      Anti Virus     Desktop Apps
                        Customer
                                                       Others ?                                     Telkom Stack
why should we collaborate ?

                                                   highlight ...
                                                   1. Cheap connection through internet
                                                      and simple http POST/GET method.                Content & Apps
                                                   2. Telkom does marketing for                           Partners
2M Speedy Existing                                                                                   Definitely out there.
+ 40K New Sales per                                   webstore with all contents inside.
  Month Customer                                   3. Hit the huge volume prospect
                                                      market by bundling and repackaging
                                                      lowest price and discounts for
                                                      customers.
                                                                                                             rovider
                                                   4. Support multi payment method,
         15M                                          even one bill for Speedy, Flexi or
   Flexi Customer                                     other subsidiary.
                                                   5. Real time payment to Telkom’s
                                                      backend, support Prepaid &
                                                      Postpaid.
                                                   6. Connected to single Telkom ID
                                                      platform for leveraging market size.                              SDP
                                        Game             Web Apps
        113M                                              Hosting
                                     Business Apps                                   SUBSCRIPTION
    TSel Customer                                         Service                                                   Telkom ID
                                        Music            Education
                                                                                                                     BILLING
                      Other Telkom                                                 ONE TIME CHARGE
                                      Anti Virus        Desktop Apps
                        Customer
                                                          Others ?                                                 Telkom Stack
Webstore Experience - Content Transaction

Customer                              Webstore                          Partner

                                         2
                      1
                                          Sign In
             Member
            Registration                                                             5
                                                                                      Membership
  Change                                  3                                           Management
 Password             Payment                               4
                      Profiling          Pick
                                        Content           Buy                6
                                                        Content                  Content
                                                                                 Delivery
                    My
                  Content         9
                                                                                               Email
                                                                                              Content
                                                  Unsubs
                                                            8                          7    Information
                                                  Content
more Billions Revenue ???
Marketing & Campaign Plan
Webstore Campaign . . . Campaign and Campaign !


1. Booth at Event
2. Telkom Webstore Special
   Event
3. Seasonal BTL
                                  1.Awareness
                                  2.Engagement

1.   All Telkom’s Portal          3.Sales & Commitment
2.   Social Media
3.   Forum & Discussion
4.   Email Blast
5.   Rich Media Product
     Knowledge (Image, Video)
Make More Billions with webstore



1. Great Products      2. Experience      3. Addicted
               Promo Concept
 1       2                     3                          4          …          12
                                       >>30 %
                                        continues




       3
     Bulan Gratis
                                        Out Option
                                       Subscription
                                                                9
                                                                per Bulan
                                                                         rb
Marketing Campaign Plan


Online                            Merchandise                   Offline
Campaign                          & Rewards                     Campaign
1.   Facebook forum               1.   Facebook Quiz &          1.   Cup Holder for Crowd
     discussion, let people Ask        Referral Program,             Center, with info printed
     & Answer (Content ABC             winners are picked for   2.   Silicone bracelet with
     Indonesia Fanpage)                Grand Prize and               tagline printed on it
2.   Mass Awareness                    Merchandise              3.   Others merchandises.
     Facebook Quiz &
     Referral Program             2.   Re-Tweet Contest with    4.   Leaflet, Standing Banner,
                                       Hashtag, winners are          Decorative Flag all over
3.   More Tweeting about               picked for Grand Prize        in Plasa Telkom
     Product from Official             and Merchandise          5.   Give Welcome Kit
     Account                                                         Package for each new
4.   Mass Awareness Paid          3.   Grand Prize or                Speedy Subscribers
     Tweet, with account more          Merchandise for each     6.   Insertion Campaign from
     than 100k Followers               Activation                    Outbound Call when
5.   Mass Awareness, Re-                                             offering Speedy Product
     Tweet Contest with                                         7.   Insertion Seasonal
     Hashtag for poin 3 & 4                                          Campaign
Sales Plan
                                                            M    FREE    EXTEND   REVENUE
                                                                 USER      USER

         Get as Many as                                     12   360rb     90rb     810jt
         Free Content Users
                                         30 %               11   330rb     80rb     720jt
                                         continues          10   300rb     70rb     630jt
    1. Activation Offers for
                                                            9    270rb     60rb     540jt
       every new Speedy
       Subscriber via Email                                 8    240rb     50rb     450jt
       Link, Welcome Kit or              OUTCOMES           7    210rb     40rb     360jt
       others which reachable             REVENUE
                                                            6    180rb     30rb     270jt
    2. Activation Offers for                                5    150rb     20rb     180jt
       existing Speedy                                      4    120rb     10rb      90jt
       Subscriber, via URL Link
                              2 jt              40 rb       3     90rb             Rp.
                             Existing          Targeted
                            Subscriber        Spedy Sales   2     60rb            4.95
                                                            1     30rb            Miliar
Webstore Integration
Partner Integration Scheme



 1                                            3
       Partner         2                              FAB              4
     Registration                                 Integration
                        Content & Apps                                  Transaction /
                         Registration                                  Integration Test




                       7                                               9
 6                     Sign Off Contract      8                            Settlement &
Telkom’s Legal & QA   Digital Signature via   Live / Commercial              Invoicing
     Approval                 Email            Content & Apps
Partner Integration Scheme
1. Partner User                                     1. Download API
    Account                                            Document
2. 1Company              1. Content & Apps           3
                                                    2. Integration
    Information             Information                Development
        Partner                                             FAB                 1. Buy / Subscription
3. Legal Information         2
                         2. Price & Rating                                         4
                                                                                   Testing
     Registration
4. Bank Account                                         Integration
                         3. Revenue ShareApps
                              Content &                                         2. Unsubscription /
                                                                                     Transaction
                            T: 35% & P: 65%                                        Testing
                                Registration                                        Integration Test
                         4. URL Forwarding                                      3. Email Notification
                         5. URL Redirect                                           Access
                         6. URL Demo                                            4. Content & Apps
                         7. Term Of Service                                        Access Testing


                         1. Contract Signing by
                             7
                            Telkom’s Signature
                                                                                   9
1. 6Company                  Sign Off Contract
                         2. Contract Emailing        8
                                                    1. Avalaible for Sale &      1. Check Settled &
                                                                                      Settlement
    Clarification        3. Digital Signature via
                            Partner Email              Commercial                       Invoicing
                                                                                    Transaction
Telkom’s Legal & QA         Checking & Reply           Live / Commercial
2. Transaction Testing
        Approval                    Email           2. Promotion via online
                                                        Content & Apps           2. Do your offline
3. Content Evaluation       with Certificate           through iframe               Invoicing
                                                       Embedded
Transaction Order - Partner Integration Scheme

Customer                      Webstore                            SDP             Billing              Partner


           dtcontentorder


                 1


           dtformorder                   dttrxorder


                                                              3
                 2                       dttrxorder_resp


                                         dtpaymentaccount

                                                              4
                                         dtpaymentaccount_resp


                                         dttrxreversal
           Dtformorder_resp

                                                              6
                                         dttrxreversal_resp
Content & Apps Email Notification - Partner Integration Scheme

Customer   Webstore          SDP                          Billing                       Partner


                                                                          dttrxvalidation


                      1                                              dttrxvalidation_resp


                                   Next 10 sec – 20 sec
                                                                    dttrxvalidationrepeat


                      2                                       dttrxvalidationrepeat_resp


                                   Next 10 sec – 20 sec
                                                                    dttrxvalidationrepeat


                      3                                       dttrxvalidationrepeat_resp



                      4                                                  emailnotification


                      5                                               emailnotificationlog
Transaction Order - Partner Integration Scheme

Customer                  Webstore                          SDP             Billing              Partner



           dtunsub

                                     dttrxunsub


                                                        2         3
                                     dttrxunsub_resp
                1
                                     dttrxunsubs


                                                        4
                                     dttrxunsubs_resp
           dtunsub_resp
Thanks for your Time
       Happy Ramadhan – 14 33h !

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More Billion Revenue with Webstore

  • 1. Content & Apps Partners More Billions Revenue with Telkom Webstore Divisi Covergence Service Center, Telkom Indonesia - 2012
  • 2. Why
  • 3. why should we collaborate ? Content & Apps Partners 2M Speedy Existing Definitely out there. + 40K New Sales per Month Customer rovider 15M Flexi Customer Game Web Apps SDP 113M Hosting Business Apps SUBSCRIPTION TSel Customer Service Telkom ID Music Education BILLING Other Telkom ONE TIME CHARGE Anti Virus Desktop Apps Customer Others ? Telkom Stack
  • 4. why should we collaborate ? Content & Apps Partners 2M Speedy Existing Definitely out there. + 40K New Sales per Month Customer rovider 15M Flexi Customer Game Web Apps SDP 113M Hosting Business Apps SUBSCRIPTION TSel Customer Service Telkom ID Music Education BILLING Other Telkom ONE TIME CHARGE Anti Virus Desktop Apps Customer Others ? Telkom Stack
  • 5. why should we collaborate ? highlight ... 1. Cheap connection through internet and simple http POST/GET method. Content & Apps 2. Telkom does marketing for Partners 2M Speedy Existing Definitely out there. + 40K New Sales per webstore with all contents inside. Month Customer 3. Hit the huge volume prospect market by bundling and repackaging lowest price and discounts for customers. rovider 4. Support multi payment method, 15M even one bill for Speedy, Flexi or Flexi Customer other subsidiary. 5. Real time payment to Telkom’s backend, support Prepaid & Postpaid. 6. Connected to single Telkom ID platform for leveraging market size. SDP Game Web Apps 113M Hosting Business Apps SUBSCRIPTION TSel Customer Service Telkom ID Music Education BILLING Other Telkom ONE TIME CHARGE Anti Virus Desktop Apps Customer Others ? Telkom Stack
  • 6.
  • 7. Webstore Experience - Content Transaction Customer Webstore Partner 2 1 Sign In Member Registration 5 Membership Change 3 Management Password Payment 4 Profiling Pick Content Buy 6 Content Content Delivery My Content 9 Email Content Unsubs 8 7 Information Content
  • 8. more Billions Revenue ??? Marketing & Campaign Plan
  • 9. Webstore Campaign . . . Campaign and Campaign ! 1. Booth at Event 2. Telkom Webstore Special Event 3. Seasonal BTL 1.Awareness 2.Engagement 1. All Telkom’s Portal 3.Sales & Commitment 2. Social Media 3. Forum & Discussion 4. Email Blast 5. Rich Media Product Knowledge (Image, Video)
  • 10. Make More Billions with webstore 1. Great Products 2. Experience 3. Addicted Promo Concept 1 2 3 4 … 12 >>30 % continues 3 Bulan Gratis Out Option Subscription 9 per Bulan rb
  • 11. Marketing Campaign Plan Online Merchandise Offline Campaign & Rewards Campaign 1. Facebook forum 1. Facebook Quiz & 1. Cup Holder for Crowd discussion, let people Ask Referral Program, Center, with info printed & Answer (Content ABC winners are picked for 2. Silicone bracelet with Indonesia Fanpage) Grand Prize and tagline printed on it 2. Mass Awareness Merchandise 3. Others merchandises. Facebook Quiz & Referral Program 2. Re-Tweet Contest with 4. Leaflet, Standing Banner, Hashtag, winners are Decorative Flag all over 3. More Tweeting about picked for Grand Prize in Plasa Telkom Product from Official and Merchandise 5. Give Welcome Kit Account Package for each new 4. Mass Awareness Paid 3. Grand Prize or Speedy Subscribers Tweet, with account more Merchandise for each 6. Insertion Campaign from than 100k Followers Activation Outbound Call when 5. Mass Awareness, Re- offering Speedy Product Tweet Contest with 7. Insertion Seasonal Hashtag for poin 3 & 4 Campaign
  • 12. Sales Plan M FREE EXTEND REVENUE USER USER Get as Many as 12 360rb 90rb 810jt Free Content Users 30 % 11 330rb 80rb 720jt continues 10 300rb 70rb 630jt 1. Activation Offers for 9 270rb 60rb 540jt every new Speedy Subscriber via Email 8 240rb 50rb 450jt Link, Welcome Kit or OUTCOMES 7 210rb 40rb 360jt others which reachable REVENUE 6 180rb 30rb 270jt 2. Activation Offers for 5 150rb 20rb 180jt existing Speedy 4 120rb 10rb 90jt Subscriber, via URL Link 2 jt 40 rb 3 90rb Rp. Existing Targeted Subscriber Spedy Sales 2 60rb 4.95 1 30rb Miliar
  • 14. Partner Integration Scheme 1 3 Partner 2 FAB 4 Registration Integration Content & Apps Transaction / Registration Integration Test 7 9 6 Sign Off Contract 8 Settlement & Telkom’s Legal & QA Digital Signature via Live / Commercial Invoicing Approval Email Content & Apps
  • 15. Partner Integration Scheme 1. Partner User 1. Download API Account Document 2. 1Company 1. Content & Apps 3 2. Integration Information Information Development Partner FAB 1. Buy / Subscription 3. Legal Information 2 2. Price & Rating 4 Testing Registration 4. Bank Account Integration 3. Revenue ShareApps Content & 2. Unsubscription / Transaction T: 35% & P: 65% Testing Registration Integration Test 4. URL Forwarding 3. Email Notification 5. URL Redirect Access 6. URL Demo 4. Content & Apps 7. Term Of Service Access Testing 1. Contract Signing by 7 Telkom’s Signature 9 1. 6Company Sign Off Contract 2. Contract Emailing 8 1. Avalaible for Sale & 1. Check Settled & Settlement Clarification 3. Digital Signature via Partner Email Commercial Invoicing Transaction Telkom’s Legal & QA Checking & Reply Live / Commercial 2. Transaction Testing Approval Email 2. Promotion via online Content & Apps 2. Do your offline 3. Content Evaluation with Certificate through iframe Invoicing Embedded
  • 16. Transaction Order - Partner Integration Scheme Customer Webstore SDP Billing Partner dtcontentorder 1 dtformorder dttrxorder 3 2 dttrxorder_resp dtpaymentaccount 4 dtpaymentaccount_resp dttrxreversal Dtformorder_resp 6 dttrxreversal_resp
  • 17. Content & Apps Email Notification - Partner Integration Scheme Customer Webstore SDP Billing Partner dttrxvalidation 1 dttrxvalidation_resp Next 10 sec – 20 sec dttrxvalidationrepeat 2 dttrxvalidationrepeat_resp Next 10 sec – 20 sec dttrxvalidationrepeat 3 dttrxvalidationrepeat_resp 4 emailnotification 5 emailnotificationlog
  • 18. Transaction Order - Partner Integration Scheme Customer Webstore SDP Billing Partner dtunsub dttrxunsub 2 3 dttrxunsub_resp 1 dttrxunsubs 4 dttrxunsubs_resp dtunsub_resp
  • 19. Thanks for your Time Happy Ramadhan – 14 33h !