Functional Strategy

1. Functional Strategy and
Strategic Choice

2. What is STRATEGY???

3. -comprehensive masterplan stating how the
organization will achieve its mission and
objectives

5. FUNCTIONAL
STRATEGIES

6. refers to a business
strategy that focuses on
the action plans by a
particular functional
area in order to achieve
the set business
objectives

7. OBJECTIVES OF
FUNCTIONAL STRATEGY

9. TYPES OF FUNCTIONAL
STRATEGIES

12. -deals with pricing,
selling, and distributing
a product

13. is comprised of its
approach to attracting
potential customers and
persuading them to
purchase its products or
services.

15. MARKET AND PRODUCT
DEVELOPMENT

17. PUSH AND PULL
STRATEGIES

18. Pull marketing is developing and
implementing techniques that organically
attract consumer interest in your
products and services. In contrast, push
marketing entails presenting your brand
in front of potential customers or making
it available to the broader public

19. DISTRIBUTION SYSTEM

20. DIRECT CHANNEL

29. Mix consists of:
Product
-includes options,
quality, design, features,
packaging and other
related services.

30. Price
- includes list price,
marked price, discounts,
shipping costs and
competitors’ prices

31. Promotion
- includes branding,
content marketing,
advertising, search,
influencer relations,
social media, PR, voice
and sales.

32. Place
-includes distribution
channels, platforms,
websites and other
online presences,
physical locations,
inventory, and delivery.

33. FINANCIAL STRATEGY