TransmediaSF July 30 meetup - TransmediaJam case study

1. Presenting

2. Whats the recipe for a Transmedia Jam?
• The concept of Jam Session comes from
music - Jazz or Rock - used by musicians
to develop new material, find suitable
arrangements, or simply as a social
gathering and communal practice session.
• Game Jams are spaces for rapidly
prototyping games and injecting new
ideas into the industry.
We took the same concept and applied it to the Transmedia
Jam merging the rapid prototyping concepts with a strong
community building aspect to create a new form of
Transmedia Hack-a-thon/Incubator

3. Special Thanks to our Sponsors:

4. What were our goals:
• Create the very first Transmedia Jam
• Help foster a community of creatives and technologists
working together.
• We set a goal of having 4-6 finished projects – we got 6
• Create our own Transmedia Jam project while producing
the event

5. What did we accomplish:
• 6 projects completed
• 4 Awesome platforms sponsors
• 1 Great Fordela giving us space and
support
•1 remote team – Seattle/Vancouver
• Our own Transmedia Jam produced on 3
levels.
• A lot of media buzz

6. JAM ON!!

7. 5 Ingredients
1.Use one of the sponsoring
platforms
2. Main character is a
personified object
3.Work with another team to
create a bigger story world
4. A San Francisco landmark
5. Tell a story in “real time”

8. Remote Vancouver-
Seattle

10. Planning the
Project

12. Third Level of Storyworld:
The Sock Story
• Write the story the 4 Jammers come up with
• Create story and characters
• Designed original art work
• Give us the same restrictions as the actual
Jammers (3 of 5 ingredients and 24hrs total to
make)
• Implemented in

14. Drawings by www.paulgarber.com

15. Story told through
email using:
To experience the story email:
soccum@hotmail.com
Write in subject:
Follow my story

16. Mindmapping
all the
interactions

17. Second Level of Storyworld:
The Strawberry Jammers
• Developing the 4 characters
• Create arcs similar to actual
experiences
• Tell a story through social networks
•These jammers would be
the ones writing the third
level story

19. Experience
On Transmedia Jam FB page

20. Story told
through
interaction with
jammers,
organizers and
staff.

21. First Level of Storyworld:
How to Jam
Documentary
• www.transmediajam.com
website launched
• Social media – twitter - #transmediajam
• Instagram Jam Jars - transmediajam
• Series of “How to create a Transmedia Jam”
blog posts on www.transmediasf.org
• Videos posted
• Spreading the Jam concept
• Developing our Jam personalities – level 1

23. Thank you!!!