Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Oppo finder communication plan

3,805 views

Published on

Published in: Education, Technology
  • Sex in your area is here: ♥♥♥ http://bit.ly/2u6xbL5 ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ❶❶❶ http://bit.ly/2u6xbL5 ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Good sharing. Simple and easy to digest.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Oppo finder communication plan

  1. 1. COMMUNICATION PLANby NIPITPON WINYANGKOOLOPPO FINDER COMMUNICATION PLAN by NIPITPON WINYANGKOOL : Faculty of Commerce and Accountancy, Chulalongkorn University
  2. 2. AGENDASection 1• Why Finder?• Consumer voices• Honeycomb Model• Big IdeaSection 2• Finder : Communication Plan• Budget & TimelineOPPO FINDER COMMUNICATION PLAN by NIPITPON WINYANGKOOL : Faculty of Commerce and Accountancy, Chulalongkorn University
  3. 3. SECTION 1
  4. 4. WHY FINDER?
  5. 5. • The world’s thinnest smartphone 6.65 mm• The latest Android version 4.0• CPU dual core qualcomm S3snapdragon 1.5 GHz RAM 1GB• Gorilla Glass, Super AMOLEDtouch screen 4.3” 800*480 pixel• Camera 8m pixel (back), 1.3mpixel (front)• Ice cream sandwich 4.0operating system• 1,500 mAh battery• THB 13,990WHY FINDER?
  6. 6. TARGET : B/C+ >> M/F 25-35 yrs. with city lifestylePOSITIONING : smart phone to be smarter business peopleDATA COLLECTION• In-depth interview 10 targeted people(Place : Silom, Sathorn, SiamSquare)• Phone review blogs• Website e.g. pantip.com, thaimobilecenter.comCONSUMER VOICES
  7. 7. CONSUMER VOICESMy work life is so boring. It is not challenging at all. Where is the excitement?I really need something new in my life.Phone is like my personal secretary.It helps me organize anything in life. I cannot live without the phone.I have many duties in life. If I have to buy a new phone, the first factor toconcern before buying is function. The price should be interesting as well.Smart phone has to help us to be smart.We don’t want to miss any connection or anything!I use the phone as a friend when I’m on travellingduring my business trip or going anywhere.
  8. 8. CONSUMER VOICESOPPO FINDER. What is OPPO? I never heard the name of it before.How is OPPO FINDER different from other smart phones?Is OPPO FINDER a smart phone? I thought OPPO just has only afeature phone.Is OPPO a brand from Korea or China? If it’s fromChina, how can we trust them?I know OPPO, but I don’t know how good OPPOmobile phone is.
  9. 9. SMARTER(APPEARANCE,LIFE & LIVING)What do our target wants?
  10. 10. IdealCustomerImageSymbolBase ofAuthorityFunctionalBenefitBrandPersonalityEmotionalBenefitCore ValuePOSSESSABLEHIGH-QUALITYINNOVATIONHONEYCOMB MODEL by DENTSUB/C+, MIDDLE INCOMEBUSINESS PEOPLE WITHCITY LIFESTYLEEXCITED WITHUSER’S NEWEXPERIENCEFAMOUS AND HIGHQUALITY STEREO BRANDIN CHINAQUALITY OFMATERIAL ANDFULL FUNTIONSMART PHONEFRIENDLY, FUN,ACTIVE
  11. 11. BIG IDEA !SMARTER LIFE’sEXCITEMENT
  12. 12. SECTION 2
  13. 13. • To build brand awareness among our targetedconsumers• To increase sales volume by 30%• To build brand loyaltyCOMMUNICATION GOALS
  14. 14. COMMUNICATION PLANPhase 1AWARENESS• FIND IT, TRY IT!• GRAND OPENING• TVC• PRINT Ads• OOH MEDIA• PRESENTER• PRODUCT TIE-INPhase 2INTEREST > SEARCH > ACTION• FINDER REVIEWBLOG• FINDER FANPAGE• FINDER BOOTH :THE WAIT ISOVER, THE FINDERIS HEREPhase 3SHARE• WELCOME TO OPPOFINDER SOCIETY• SMARTER WITHFINDER• FSEMC : FINDERSURPRISINGEXCLUSIVE MINICONCERT• FINDER MINICARAVANOPPO FINDER COMMUNICATION PLAN by NIPITPON WINYANGKOOL : Faculty of Commerce and Accountancy, Chulalongkorn University
  15. 15. PHASE 1AWARENESS
  16. 16. FIND IT, TRY IT !• OPPO FINDER icon spreads out for 10 places all over Bangkok• Take a photo as a couple (2 people) with just only one icon (anyplaces) out of ten and upload it via facebook, check-in and tag#OPPO FINDER• We will randomly select only one winner everyday for 30 days toget our prize (2*30=60 phones)• The prizes for winners are rights to join the OPPO FINDER grandopening event and surprising meet & greet with our surprisingpresenter and surprising band on that day. Of course, they will getOPPO FINDER for free on that they as well• We also have a surprising prize for the grand opening event joinerwhich is a round-trip air ticket Bangkok-Korea for 2 seats
  17. 17. GRAND OPENING• SURPRISING PRESENTER• GUEST CELEBRITIES
  18. 18. GRAND OPENING• SURPRISING BAND
  19. 19. TV COMMERCIAL• EXCITING SERIES TVCTHE WORLD’S THINNEST SMART PHONE 6.65 MM > MORE INNOVATIONTHE STYLISH-DESIGNED SMART PHONE > SMARTER APPEARANCETHE QUALITY OF MATERIAL > MORE DURABILITY
  20. 20. PRINT ADsEXCITED WITHTHE WORLD’S THINNEST SMARTPHONE 6.65MMNEWER TOUCHING EXPERIENCE !
  21. 21. OOH MEDIA
  22. 22. PRESENTER• TIE-IN, ENDORSEMENT , SPONSORSHIP
  23. 23. PRESENTER• TIE-IN, ENDORSEMENT , SPONSORSHIP
  24. 24. PRODUCT TIE-IN
  25. 25. PHASE 2INTEREST > SEARCH > ACTION
  26. 26. FINDER REVIEW BLOG
  27. 27. FINDER FANPAGE
  28. 28. FINDER BOOTH
  29. 29. PHASE 3SHARE
  30. 30. FINDER SOCIETY• FINDER members register their information andphone IMEI in the OPPO FINDER website.• Every month, there will be a special privilege forFINDER members such as exciting activity to join as agroup, discount for a meal at the restaurant, etc.• Surprising gift for FINDER members such as freeFINDER LINE sticker every 3 months.
  31. 31. FINDER SOCIETY
  32. 32. SMARTER WITH FINDER• Upload your picture with OPPO FINDER in the excitedfeeling with your smarter life and short descriptionexplaining how your FINDER help you smarter in yourway and your FINDER member number, then tag#OPPO FINDER.• The top 100 most “like” pictures will get award tojoin FSEMC. Each winner can bring one friend with him.(100*2=200 seats)
  33. 33. FSEMC
  34. 34. FINDER MINI CARAVAN• FINDER = One who finds• OPPO FINDER wants to bring you to find the meaning oflife, the new experience in life which we translate “NEWEXPERIENCE” to the word “EXCITEMENT” linking to theword “JOURNEY”• FINDER MINI CARAVAN is a one-day CSR activity whichwill bring FINDER members to do the good things as acaravan group travelling along the road.
  35. 35. FINDER MINI CARAVAN
  36. 36. BUDGET & TIMELINETHB 39,300,000.00OPPO FINDER COMMUNICATION PLAN by NIPITPON WINYANGKOOL : Faculty of Commerce and Accountancy, Chulalongkorn University

×