1. Presentation on Product Launching
Refridgerators
We Make Things Which Make India Proud
Submitted To:
Prof. Sarita Shankar
Submitted BY:
Akshat Gupta (16PGD003)

2. PRODUCT
Launches Their
First Ever
Refridgerators

3. Brand Ambassador

4. OPPO R286
600 Litres
Smart
Inverter
Compressor
Auto Smart
Connect
Consume Less
Electricity
Run on
Inverter
4 Way Cooling

5. OPPO R287
284 Litres
Smart Storage
System
Run on Inverter
Ice Beam Cooling
Door
Consume Least
Electricity

6. PRICE
Rs.19990/-
RS. 36999/-
OPPO
R286
OPPO
R287

7. Purchasing Facilities
• Company giving the facility regarding purchasing the
Product
 EMI Option
 Down payment of only Rs. 5000
 0% Interest on EMI’S
 After sale free 6 year service.

8. USP(Unique Selling Proposition)
 The first ever Refrigerator who gives 4 way
cooling system.
 Auto Smart connecting System Facility.
 Compressor warranty on 13 Years.
 Consume Least Electricity than Others.
 Run on Inverter for more than 8 hour.

9. Swot Analysis
Strengths
Opportunities Threats
Weakness
 Superior Technology
 Good Brand Image
 Maintaining good International
Relationship
 Financial Position Strong
 Weak brand as compare to
others.
 New in the Electronic
Market.
 New Technology
 New Product
 New Market
 Intense Competition
 Mature Market
 Change in Taste

10. Placement
Available in all cities .
Easy available in all Electronics shop.
Easily available all famous Electronics store like
Jumbo, E-zone , Big Bazaar, Reliance digital.

11. Promotion
Print Media- News Paper, Magazine.
 Ads on Television.
Sponsor TV shows.
Popups on Internet.
Social Networking Site.
Through Hoardings on Road.
Sponsoring Sports Shows.

13. Thank You