This document discusses transmedia storytelling and its key concepts. Transmedia storytelling involves telling stories across multiple media platforms in a coordinated way. It is not just adapting a story to different platforms, but leveraging each platform to engage audiences and allow participation. Elements to consider for a transmedia project include audience, delivery mechanisms, purpose, storyworld, and platforms. Transmedia aims to create an immersive experience by dispersing story elements across different screens and spaces. It encourages audiences to move between passive consumption and active participation or contribution to the story. The document provides examples and exercises to illustrate transmedia concepts.
2. Transmedia Storytelling
• What is Transmedia Storytelling?
• What is NOT Transmedia storytelling?
• What elements do we consider when devising
a Transmedia “campaign”or project?
3. Definition:
“The process of conveying storylines to
audiences through the artful and well-planned
use of multiple media platforms”
-Jeff Gomez
Photo Courtesy of www.ifp.org, via Flickr
5. Definition:
• “Transmedia storytelling represents a
process where integral elements of a
fiction get dispersed systematically across
multiple delivery channels for the purpose
of creating a unified and coordinated
entertainment experience. Ideally, each
medium makes its own unique contribution
to the unfolding of the story.”
-Henry Jenkins
11. Audience Participation in Issues
Lance Weiler’s
“Pandemic”
Experience,
Sundance, was
also used as a
scenario
planning
exercise
by public health
institutes
12. Henry Jenkins’ 7 core concepts
Heny Jenkins http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html
14. Screens and Spaces
Think about your audience context
• What kind of screens?
• What kind of spaces?
illustration from http://rollercoaster.wikia.com/wiki/Amusement_park
15. Relating to Screens
• On a desk
• On the sofa
• In your palm
• ?
image from http://www.rudi.net/node/20605
17. Platforms
• Not just putting video on multiple
platforms
• Leverage audience engagement by
allowing fans/users to contribute
http://www.huffingtonpost.ca/
2014/02/21/escape-games-exit-richmond-bc_n_4831781.html
18. What is a Storyworld?
“the narrative is considered a whole world that
has a past, present, and a future: a devised
mythology”
-Jeff Gomez
23. Exercise: make a ‘sandwich’
• "it's easier to make the interesting feasible
than the feasible interesting”
• Choose 1 audience, 2 or 3 delivery
mechanisms, and one purpose
24. Films We’ll Work With
• Smoke traders
• To make a farm
• From C to C
• Winds of heaven
• Last call at the gladstone hotel
• Cat ladies
25. Assignment
• Write a 200 word description of the storyworld in the film
• Create a user profile for your user based on the
audience you picked: please include a photo
• A description of the 2 delivery mechanisms and how you
will use them effectively for that user. Think about
screens, spaces.
• Conceive of at least 3-5 ways that the transmedia
extension will meet the objective you picked: how will it
engage and immerse?
• Generate 3 storyboards: these don't need to be fancy but
they should give some sense of the user flow through
the experience
Editor's Notes
The user experience
Screens
1) on a desk: work, research, foraging, email, depth of content, user as editor
2) on the sofa: entertainment, inpsiration, play, relaxing, speed, convenience: user as consumer
3) in your palm: intimate, immediate, locative, mobile (on the go), rapid, user as communicator
The user experience
spaces
1) secret spaces: intimate realtionship. Mobile, sms
2) group spaces: facebook, tagged
3) Publsihing spaces: blogger, flickr, live journal, photo bucket
4) performative spaces: second life, world of warcraft
5) participation spaces: marches, meetings, markets
6) watching spaces: TV, gigs, theatre
the 100-10-1 rule: of the 100% who consume, 10 will comment and only 1 will really engage. how do you get that 1 to deliver value back to the 100?
exercise: new groups, 0f 4. use the grid and "throw darts" to pick an items from each column. Come up with a project idea
"it's easier to make the interesting feasible than the fesible interesting"