This document provides brand guidelines for a company called "Brand Psychology" including: 1. Color codes for the primary, secondary, accent and emphasis colors in RGB and names. 2. Details on the wordmark design including all caps styling, typeface, sizing and colors. 3. Guidelines for text layouts including body text styling in Lato Light, title and heading styles and colors. 4. A sketch of the logo.

1. Brand
Design
Guidelines
Brandon Finical

2. Color
RGB: 0,186,219 (#A60321)
Primary color, headline text, light background
RGB: 255,255,255 (#FFFFFF)
Sub heading, Dark background, Accent, Hyperlinks
RGB: 0,132,155 (#00849B)
Secondary accent, hyperlinks, use on light background only
RGB: 0,121,142 (#00798E)
Accent color, headline on dark background
RGB: 0,67,78 (#00434E)
Emphasis color, bold text, accent on light background

3. Type: Wordmark
“Brand Psychology”
• All Caps
• Playfair Small Caps
• Two lines to focus in on the word
mark
• Dark blue color lines
• Dark green/blue text
• 47.3 text size

4. Type: Text Layout
Body: Lato Light, white. The rest of this is meaningless placeholder text. It is important to show what a paragraph of text set in this
style might look like. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean sed mauris eu sem molese consectetur vitae
eu lacus. Phasellus et rutrum ligula. Mauris facilisis accent here trisque tortor, sed laoreet sapien pulvinar at. Phasellus at
cursus velit, non sollicitudin dui. Nulla vel arcu placerat, lacinia nulla sed, luctus tellus. Nunc hyperlink mollis sagi_s luctus. Nulla
lacinia in odio eu vesbulum. Donec lectus sem, dignissim dapibus iaculis quis, adipiscing ac mi. Ut volutpat magna at iaculis tris
que.
Title: Bangers, Primary light Blue
Heading: Bangers, dark Blue

5. Type: Text Layout
Body: Lato Light, white. The rest of this is meaningless placeholder text. It is important to show what a paragraph of text set in this
style might look like. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean sed mauris eu sem molese consectetur vitae
eu lacus. Phasellus et rutrum ligula. Mauris facilisis accent here trisque tortor, sed laoreet sapien pulvinar at. Phasellus at
cursus velit, non sollicitudin dui. Nulla vel arcu placerat, lacinia nulla sed, luctus tellus. Nunc hyperlink mollis sagi_s luctus.
Nulla lacinia in odio eu vesbulum. Donec lectus sem, dignissim dapibus iaculis quis, adipiscing ac mi. Ut volutpat magna at iaculis
trisque.
Heading: bangers , White
Title: Bangers, Primary Dark Blue

6. Logo Sketch