"What is Augmented Reality?"
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
As a team of students at Kingston University. we were tasked with exploring present innovations and industry practices in the area of Augmented Reality.
This knowledge would be used to create an interactive children’s book using an existing AR application, based on our acquired knowledge, or develop a customised one.
Taking advantage of our mixed disciplinary team we covered aspects of user experience design, interactivity, the use of animation and the gamification to make our deliverables stand out and be competitive on the market.