4. Basic idea
“The Internet is the first thing that humanity has
built that humanity doesn’t understand, the largest
experiment in anarchy that we have ever had.”
“Media companies don’t control the conversation
any more”
Rupert Murdoch
No control
5. Social Media Starfish
Facebook, MySpace, Flickr, YouTube, Del.icio.us,
Twitter, are just a few of the many social networking
sites where the active consumer interacts.
Add to this all the blogs and forums and you have what
former Microsoft technical evangelist Robert Scoble calls
“the Social Media Starfish.”
Place for interaction
