Online Culture and language

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Online Culture and language

  1. 1. Online culture and language <ul><ul><li>David Phillips </li></ul></ul>
  2. 2. Culture <ul><li>Is it: </li></ul><ul><ul><li>A synonym for &quot;civilization&quot;. </li></ul></ul><ul><ul><li>symbolic representations and expressions of human experience </li></ul></ul><ul><ul><li>definitive of human nature. </li></ul></ul>
  3. 3. Culture <ul><li>Is it: </li></ul><ul><li>A exhibit of the way that humans interpret their biology and their environment. </li></ul><ul><li>An integral part of human existence </li></ul><ul><li>Attributed to human adaptation to historical events. </li></ul><ul><li>The primary adaptive mechanism of humans </li></ul>
  4. 4. Culture <ul><li>Is it: </li></ul><ul><li>That in which change takes place faster than human biological evolution - making mankind adaptive at a faster rate </li></ul><ul><li>Change that can be viewed as culture adapting to itself. </li></ul>
  5. 5. Stanford Prison experiment <ul><li>Philip Zimbardo experimented with Stanford students in 1971 and showed the extent to which social context will change people. </li></ul><ul><li>Immersion in language and culture is the 'users' guide to life. How to be part of the 'tribe'. </li></ul><ul><li>Driven by interactions with others people 'constructing themselves'. </li></ul>
  6. 6. An Internet culture 1 <ul><li>A synonym for &quot;civilization&quot;. </li></ul><ul><ul><li>symbolic representations and expressions of human experience </li></ul></ul><ul><ul><ul><li>Conversation, language, exchange of ideas, goods and service </li></ul></ul></ul><ul><ul><ul><li>Many civilisations? </li></ul></ul></ul><ul><ul><li>definitive of human nature </li></ul></ul><ul><ul><ul><li>More than machines and technology </li></ul></ul></ul><ul><ul><ul><li>Dependant on machines and technology </li></ul></ul></ul>
  7. 7. An Internet Culture 2 <ul><li>A exhibit of the way that humans interpret their biology and their environment. </li></ul><ul><ul><li>A means to demonstrate human emotion, sense of being - </li></ul></ul><ul><li>An integral part of human existence </li></ul><ul><ul><li>Integral? Essential? Separate? </li></ul></ul><ul><li>Attributed to human adaptation to historical events. </li></ul><ul><ul><li>ARPNET, Technologically, economically, Social </li></ul></ul><ul><li>The primary adaptive mechanism of humans </li></ul><ul><ul><li>So far? In the future? </li></ul></ul><ul><li>Will brain plasticity in human evolution include Internet influences? </li></ul>
  8. 8. An Internet Culture 3 <ul><li>That in which change takes place faster than human biological evolution - making mankind adaptive at a faster rate </li></ul><ul><ul><li>Dependant on the Internet, Change in political, social and economic environs </li></ul></ul><ul><li>Change that can be viewed as culture adapting to itself </li></ul><ul><ul><li>A culture of adoption of Internet stuff </li></ul></ul>
  9. 9. Johnston & Parminder <ul><li>View of culture = “Shared values that symbolise a society and thus the behaviour of members of that society in every sense” </li></ul><ul><li>Use of Geert Hofstede </li></ul><ul><li>Assumption that the Internet is homogeneous </li></ul><ul><li>Could Internet be many places and many cultures – and then apply Hofstede </li></ul>
  10. 10. Steve Jones <ul><li>Use of Multi User Domains as a form of culture </li></ul><ul><li>“ In modern everyday life, it is difficult (and becoming impossible) to definitively classify experience as &quot;real&quot; or &quot;not real&quot;” </li></ul>
  11. 11. Tim Shortis <ul><li>Shows how, in a range of internet cultures, a new literacy is being created with new languages </li></ul><ul><li>Language and its uses is often used to identify cultures (reasons of heritage, cognitive, political, religious, economic background) </li></ul><ul><li>There being many platforms and channels that different cultures can create, access and develop. </li></ul>
  12. 12. Alladi Venkatesh <ul><li>Cybermarketscape </li></ul><ul><ul><li>the new and rapidly evolving cybertechnology: </li></ul></ul><ul><ul><li>the larger social order; </li></ul></ul><ul><ul><li>the cybermarketscape or the realm of marketing and commerce impacted on by cybertechnology; </li></ul></ul><ul><ul><li>the cybercitizen/cyberconsumer as the adopter of new technology </li></ul></ul><ul><li>Built on a Four 'P's marketing model </li></ul><ul><li>Does Internet modify Social Memory? </li></ul><ul><li>“ The simple truth is, for marketing, cyberspace represents a limitless commercial space. What is also interesting is the rhetoric of the cyberspace that is now appropriated by marketing.” </li></ul>
  13. 13. Discussion <ul><li>To What extent is it true: </li></ul><ul><ul><li>The Internet is many cultures, using many platforms and channels for communication </li></ul></ul><ul><ul><li>It is different as between historic cultures </li></ul></ul><ul><ul><li>It is a different form </li></ul></ul><ul><ul><li>It affects the 'before internet' norms and theoretical constructs (more than post, railways, newspapers, telegraph, broadcast) </li></ul></ul>
  14. 14. Discussion <ul><li>In reviewing your organisation </li></ul><ul><ul><li>How will you asses it for national cultural contexts </li></ul></ul><ul><ul><li>How will you assess it for its on-line cultural contexts </li></ul></ul><ul><ul><li>Is global reach affecting the cultural expression of the organisation </li></ul></ul><ul><ul><li>Can, it be said that the Internet is affecting/changing the culture of the organisation – should it? </li></ul></ul><ul><ul><li>Would you use Hofstede? </li></ul></ul>
  15. 15. Some other reading <ul><li>The Maximands of Corporate Governance: A Theory of Values and Cognitive Style ( Amir. N Licht ) </li></ul><ul><li>Blown to Bits (Evans and Wurster) </li></ul><ul><li>The Cluetrain Manifesto </li></ul>

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