2. Key Codes &
Conventions: What
should be in a
professional film
poster?
• The key codes which a film poster must have are:
- A clear heading along with a tagline which hints about
the narrative or genre (Lesson to be learnt)
- Clear images of the film or main character in order to
know what to focus on during the film (With a focus
lenses, good lighting, edited and cropped well with no
rough edges)
- Names of main characters and co-actors appearing
- Credits given to actors/actresses or anyone involved
- Clips of the film to show key events happening
- Have examples and inspirations you like
- Font which is clear, bold and different matching with
the genre
- Good editing programme (e.g. Photoshop)
3. • The first film poster which we had looked at was the film poster for
the film ‘Shutter Island’. The gradient with the colours used in this
poster gives off a lot about what the film could be about. This is
because as the main characters face is dissolved into the darkness it
tells us that there is something to do with inner demons or being
consumed by your darkness. However, you then have the light also
shunned over the other half of his face showing his good side. The
poster reflects how every human has a demonic but also an angelic
side.
4. • This is the poster which we had taken a major influence
from, to create our final creation as it was something
which was rare. It was uncommon because of the
designing, layout used to display and place the images
used in the film poster. There are a variety of different
film poster which have at least 3 or more items on the
film poster which are similar or al mostly too identical.
This film poster used different fonts, image layout, the
use of space and colours, as you can clearly tell a lot of
thought and planning had been done in order to make
sure it was different.