[DISCOVER] Louisiana

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  • Together
  • Catherine
  • Matthew
  • Chelsey
  • Catherine
  • Matthew
  • Chelsey
  • Catherine
  • Matthew
  • Chelsey
  • Catherine
  • Matthew
  • Chelsey
  • Matt: Importance / Chelsey: Fun / Catherine: Revenue / Matthew: Closure.. It’s truly important for us to keep the Swamps alive in Louisiana.. We need your help to implement the plan.
  • [DISCOVER] Louisiana

    1. 1. [DISCOVER] LouisianaMatthew BagotCatherine ColeWillie HughesChelsey Zeringue
    2. 2. Analysis Population 3% 2% 5% 9% St. Charles Lafourche 10%31% Terrebonne Jefferson Orleans St. Bernard 40% Plaquemines
    3. 3. AnalysisSource; Louis Armstrong International Airport, New Orleanswww.flymsy.com
    4. 4. Objectives &  We ultimately want to market to anyone Economic interested in nature Impact including:  Elders  Adults  Families  Overall, with the use of all of our social media sites, we want swamp tours in the region to have one additional tour per month.
    5. 5. Objectives & Economic Impact  One boat full (8) at $50 per person  $400 more per month  $4800 more per year  If 15 swamp tours in the region followed, the region would generate an additional $72,000 in sales per year
    6. 6. Objectives & Economic Impact Increase the average amount a leisure overnight visitor spends in Louisiana from $512 to $562 by them visiting a local swamp tour.Source; Louisiana Office of Tourism,US Travel Association, TNS, UNO, and LSU
    7. 7. Swamp Tours in Southeast LouisianaSource; Google Maps
    8. 8. Strategies & Products
    9. 9. Project BudgetSocial Media Manager T-Shirts Postage $25-69K Annual Salary 100 for $855 / 100 for $535 www.payscale.com www.customink.com
    10. 10. Marketing Support Airboat Tours by Arthur
    11. 11. Marketing thePromotional Plan We plan to advertise through the use of:  Twitter  Facebook  YouTube  Foursquare
    12. 12. Strengths & Weaknesses of our Promotional PlanStrengths Weaknesses Outlined our goals  Redundancy The Analysis  Could have provided more data from outside sources Well organized Easy to understand Thorough
    13. 13. What We  Teamwork is the mostLearned… essential part of a project  When writing a promotional plan, make sure the plans are reasonable  Creative advertisement is efficient advertising  Under-promise and over- deliver

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