18. 500K retail locations
200 countries & territories
Mobile money transfer
in 21 countries
Wu.com
in 25 countries
Digital banking (ABMT *)
in 61 countries
Bank Account payout
in 59 countries
Omni-channel approach makes us leader in
cross-border, cross-currency money movement
19. The omni-channel
“to do” list:
how to get started Channel
1. Reorganize by customer need
2. Think in real-time
3. Build processes across
channels.
Customer Experience
1. Learn how to listen in an integrated manner –
surveys, VOC, quality data, social media
2. Map and measure the customer journey
3. Segment, slice and dice
Product
1. Design solutions, not products
2. Simplify the offering
3. Create test & learn culture
Marketing & Sales
1. Tell Stories - meaningful, brand-building stories that
connect with customers on an emotional level.
2. Start the dialogue – take full advantage of social
media opportunities
Technology & Analytics
1. Build fast, iterate faster
2. Think omni-channel during design.
Everyone should be able to get the right
information when they need it.
20. Lesson from the Battle of Troy
Innovate to Succeed
Thank You