The Next Generation Travel Agent - Thesis Presentation

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My Honors Thesis presentation for the Management Honors Program at UT Dallas. This first half looks at the economics of the travel agent, how it has evolved over the last 40 years, and why they are still relevant today.

Unfortunately, the second half (and meat) of the presentation had to be removed due to confidentiality.

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The Next Generation Travel Agent - Thesis Presentation

  1. 1. The Next Generation Travel Agent
  2. 2. @PhoCusWright: “Travel Agents as source of info for any age group is less than 20%. For Gen Y it’s 11%” http://twitter.com/PhoCusWright/status/2812233493
  3. 3. However, Forrester Research found: “23% of US online leisure travelers would use a good offline travel agent...” Retaining Online Leisure Travelers Who Want To Use Offline Travel Agents (Forrester)
  4. 4. The Travel Agent today...
  5. 5. 111,000 US travel agents
  6. 6. travel distribution 2006 2009 (projected) Travel Agents Travel Agents 33% 41% Other 59% Other 67% PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009
  7. 7. aging quickly 26-45 22% at least Over 55 49,000 agents retiring 44% in the next 10 years 46-55 34% PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009
  8. 8. Economics of the Travel Agent
  9. 9. http://www.flickr.com/photos/idreaminir/2103662898/sizes/o/
  10. 10. http://www.flickr.com/photos/idreaminir/2103662898/sizes/o/
  11. 11. http://www.themotorreport.com.au/wp-content/uploads/2008/writer/ILikeMyDieselBlackPleaseAndKeepItComing_AB3D/freelunch_thumb.jpg
  12. 12. The Future of Travel Agents
  13. 13. Strategy without tactics is the “ slowest route to victory. Tactics without strategy is the noise before defeat.”

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