HealthFit Pro is a health and wellness initiative created by Mathew Cotton, Kira Greenlee, Mahfuz Hassan, Veer Patel and Jerrin Raju to address the growing costs and impacts of diabetes. It uses a monthly score submission system along with algorithms and partnerships with doctors, nurses, and technology companies to help users improve their diet, exercise, and glucose levels. The business aims to partner with employers and insurance companies to generate revenue and differentiate itself as an industry standard program utilizing new technologies like wearables to create real solutions for diabetes prevention and management. Financial estimates project $1.3 million in revenue and $270,000 in costs over 3 years, resulting in positive net income each year.