Wellness programcontentfinalsample


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Wellness programcontentfinalsample

  1. 1. Wellness Programs
  2. 2. Successful Wellness Marketing (2 of 5)  Marketing – Stages of Buyer Readiness Awareness Knowledge Liking Action Conviction Preference www.readysetpresent.com Page 2
  3. 3. Objectives (1 of 2)  Establish the significance of wellness programs.  Educate employers about the significance of productivity and the costs of its loss due to illness with a lack of physical health.  Show the steps needed to implement and maintain a successful wellness program. www.readysetpresent.com Page 3
  4. 4. Objectives (2 of 2)  Establish methods for testing the success of a wellness program.  Assess strategies for finding out which wellness programs are most effective for different work environments. www.readysetpresent.com Page 4
  5. 5. Definition  Wellness: – The state of being in good emotional, physical and mental health. www.readysetpresent.com Page 5
  6. 6. Costs of Health Conditions (1 of 3) 44% of non-institutionalized Americans have chronic health conditions.  These people account for 78% of health care costs in the United States.  Obesity costs the United States economy approximately $117 billion per year.  Adapted From: “Benefits,” by Dr. Jeanne Michalski www.readysetpresent.com Page 6
  7. 7. Benefits of Wellness Programs (2 of 5)  Tangible Benefits: – Increased productivity – Reduced worker’s compensation – Reduced absenteeism – Increased employee retention • Lower turnover: reduced costs from recruiting and training new employees www.readysetpresent.com Page 7
  8. 8. Health Benefits  (1 of 6) Wellness programs can benefit employees by helping them to: – Improve the cardiovascular system. – Maintain muscle tone. – Develop strength and endurance. – Improve muscular flexibility. www.readysetpresent.com Page 8
  9. 9. Important Components (1 of 4)  Employee assessments: Determine employee health.  Health screenings: Detect and treat health issues in a timely fashion.  Self-help materials and programs: Help employees help themselves through educational materials and programs. www.readysetpresent.com Page 9
  10. 10. Health Risk Assessments (HRA’s) www.readysetpresent.com Page 10
  11. 11. Health Risk Assessments (HRA’s) (1 of 4)  HRA’s are used to identify health risks in the workplace.  They identify problems to establish programs for improvement.  They identify lifestyle practices and their risk factors. www.readysetpresent.com Page 11
  12. 12. HIPAA (3 of 8)  HIPAA also prohibits group health plans from charging “similarly situated individuals” different premiums, contributions, deductibles, or co-payments.  An exception exists to allow plans to offer wellness programs. Adapted From: “Benefits,” by Dr. Jeanne Michalski www.readysetpresent.com Page 12
  13. 13. GINA (2 of 3)  GINA prohibits the use of genetic information in health insurance and employment.  It also prohibits group health plans and health insurers from denying coverage or charging higher premiums based solely on genetic predisposition to developing a disease in the future. www.readysetpresent.com Page 13
  14. 14. Establish a Mission Statement www.readysetpresent.com Page 14
  15. 15. Successful Wellness Marketing www.readysetpresent.com Page 15
  16. 16. Successful Wellness Marketing (1 of 5)  Marketing – Provide what people want in the manner they’d like to receive it in. – The Four P’s • Product: What is it you’re exactly trying to promote? • Price: How much is this going to cost? • Place: What groups are you trying to reach? • Promotion: What method will you use to reach them? www.readysetpresent.com Page 16
  17. 17. What is Your Next Step? www.readysetpresent.com Page 17
  18. 18. Download “Wellness Programs” PowerPoint presentation at ReadySetPresent.com 125 slides include: 3 points on creating awareness, 13 points on costs of health conditions, 7 points on work and health, 8 reasons to develop a wellness program, 5 slides detailing the benefits of having a wellness program, 6 slides on health benefits, 4 slides highlighting the important components for a successful wellness program, 10 considerations when implementing the program, 5 slides covering employee interest surveys and 4 slides on organizational health surveys, 4 slides on Health Risk assessments (HRA), 8 slides on HIPAA, 5 points on GINA, 8 points on health education and environmental health, disease and illness prevention, 5 points on healthy workplace behaviors, 11 slides on marketing wellness programs (budgets, timelines, stages, incentives and support), 6 slides on wellness programs within small companies, 5 slides on popular wellness program concentrations, Tips for ensuring longevity and 4 slides on program evaluation, plus 7 slides covering sample wellness program ideas and much more. This presentation offers you a strong foundation and guide for you to follow on the path to successful wellness program management. Royalty Free - Use Them Over and Over Again. Updated & Expanded 2013 Now: more content, graphics, and diagrams www.readysetpresent.com Page 18