This document provides guidance on launching a tech product. It discusses focusing more on building a great product or service rather than just marketing it. It outlines the key steps of product pitch, validating product-market fit, building an MVP, scaling, and measuring. It emphasizes the importance of using the right metrics like retention, NPS, app ratings, and prototyping an MVP that validates customer hypotheses with the minimum features. It also discusses collaboration, going fullstack, and scaling the product.

1. Launching
a tech product
@matleroux

3. "In the old world, you
devoted 30% of your
time to building a great
service and 70% of your
time to shouting about
it. In the new world,
that inverts."

4. Product pitch
Product / Market fit
Build & Scale
Roadmap

5. Product pitch
Product / Market fit
Build & Scale
Measure

6. Product Pitch

7. Target
User typical profile / 1st segment?
Pain
What does he suffer from ?
Solution
What’s my value proposition ?

8. Numooh

9. calendr.io

10. Deezer

11. Product / Market fit

12.
Activation
Revenue
Retention
Referral
Acquisition

13. Landing page
Clear proposition value
Clean design
Call-to-Action
CRM first milestone

14. Landing page tools

15. No rules
Coupons / partnerships
Newsletters
Follow & ping prospects
Whatever it takes…

16. Paid ads
Upload emails on FB-ads
Create look-alike audiences

17.
Activation
Revenue
Retention
Referral
Acquisition

18. Set metrics
-
+
Likes, followers
Emails
Pre-orders

19. Vanity metrics
Overall likes
Likes / week
vs.

20. Emails

21. Traffic

22. Bounce rate

23. Utm-ize every URL

24.
Activation
Revenue
Retention
Referral
Acquisition

25. How many of your users are still
here after 1 week?
After one month?
After three months?
Right metrics
Retention

26. Use or
to measure it

27. Flurry

28. Retention at 90 days,
33%31% 48% 77% 98%
Flurry

29.
Activation
Revenue
Retention
Referal
Acquisition

30. Right metrics
NPS
App
Ratings
Retention

31. Right metrics
NPS = Net Promoter Score

32. 9 10
promoter
7 8
passives
6543210
detractors
Right metrics

33. NPS = (% of Promoters) - (% of Detractors)
Right metrics

36. Right metrics

37. Right metrics
App Ratings

38. Right metrics

39. Prototyping

40. MVP
Must
Validates
(customer)
hyPothesis

41. MVP
is not
a demo of your ability to
build the best product/UX
not yet…

42. Famous MVP

43. Front-end languages

44. CSS frameworks

45. Github Pages

46. External services

47. Web-forms

48. Newsletter

49. Measure

50. World of APIs
In computer programming, an application programming
interface (API) is a set of routines, protocols, and tools for
building software applications. An API expresses a software
component in terms of its operations, inputs, outputs, and
underlying types. An API defines functionalities that are
independent of their respective implementations, which
allows definitions and implementations to vary without
compromising each other. A good API makes it easier to
develop a program by providing all the building blocks. A
programmer then puts the blocks together.
wikipedia
humm…

51. Web-101

52. Web-101

53. Web-101

54. Web-101

55. Human interface
Readable content
HTML / CSS

56. Programming interface
Structured data
{"richestPeople":[
{"firstName":"Bill", “lastName":"Gates", “value":"81"},
{"firstName":"Carlos", “lastName":"Slim", “value”:"79"},
{"firstName":"Warren", “lastName":"Buffet", "value":"72"}
]}

57. API

58. Http

59. Http

60. They know you’re not devs
(yet)

61. Look for embed button!

62. Support tools

63. APIs connector

64. APIs connector

65. APIs connector

66. Scale

67. Go Fullstack

68. Go Fullstack

69. 2 options
Find a CTO
Build it yourself

70. Collaborate
Product pitch will help you
write user stories to define
your MVP

71. Collaborate
I want to build a social app with geolocation so that
anyone, at any moment, can organize real-time
dinners and then receive analytics on expenses.. I
see this as a connected shopping list for friends.. or
more like a blablablabla…
— Some web-entrepreneur in the wrong direction
Developers don't understand blablabla.
Developers do understand user stories.
to assess complexity & time cost.

72. Collaborate
• As a visitor, I can create an account
• As a user, I can create groups
• As a user, I can add existing friends on a group
• As a user, I can invite new friends on a group
• As a organizer, I can create dinners on a group
• As an invitee, I can comment on a dinner
• As an invitee, I can accept/decline a dinner
• As an invitee, I can tell what I bring to a dinner
• As an invitee, I can tell how much I paid for that
• etc..

73. Go further
www.lewagon.com/SP

74. Thank you!