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Le Wagon - Product Specs 101

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Lots of entrepreneurs struggle to explain their product in a clear and concise way. Then, they often don't know how to work with designers and developers since they don't speak their language. The role of a good entrepreneur is to break those barriers when it comes to his product.

In this workshop, you will go through important steps in the conception of a technical product:

• Product pitch: your product's vision
• Mockup: your product's design
• Database: your product's architecture
• User stories: your product's features

Published in: Technology
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Le Wagon - Product Specs 101

  1. 1. Product Specs 101 @bpapillard
  2. 2. Why this workshop? 2 common mistakes
  3. 3. Vague
  4. 4. Too Specific
  5. 5. 1) Product pitch 2) Mockup 3) DB scheme 4) User stories 4 simple steps
  6. 6. vision design architecture features 1) Product pitch 2) Mockup 3) DB scheme 4) User stories 4 simple steps
  7. 7. Different languages to speak
  8. 8. Architecture backend development
  9. 9. Design frontend development / UI / UX
  10. 10. Features product management
  11. 11. YOU
  12. 12. “We got the best goddamn product so we gonna sell no matter where we are, right? Product, motherf*ckers. Product.” 1) Product Pitch Stringer Bell
  13. 13. Target Who are my customers? Pain What do they suffer from? 
 Solution How do I answer their need?
  14. 14. MedpicsGreenThumbs What’s their product pitch?
  15. 15. 2) Live Mockup
  16. 16. 3) DB scheme
  17. 17. Focus on core tables
  18. 18. Example
  19. 19. users id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io
  20. 20. users products id name url user_id 1 LovelyHood lovely-hood.com id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io
  21. 21. users products id name url user_id 1 LovelyHood lovely-hood.com 2 id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io
  22. 22. users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io
  23. 23. users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com 1 id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io
  24. 24. users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com 1 3 uSlide uslide.io id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io
  25. 25. users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com 1 3 uSlide uslide.io 3 id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io
  26. 26. users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com 1 3 uSlide uslide.io 3 4 Freshest frshst.com id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io
  27. 27. users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com 1 3 uSlide uslide.io 3 4 Freshest frshst.com 2 id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io
  28. 28. users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com 1 3 uSlide uslide.io 3 4 Freshest frshst.com 2 a user has many products a product belongs to one user 1..N relationship id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io
  29. 29. users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com 1 3 uSlide uslide.io 3 4 Freshest frshst.com 2 primary key primary key foreign key id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io
  30. 30. users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com 1 3 uSlide uslide.io 3 4 Freshest frshst.com 2 id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io upvotes id user_id product_id date
  31. 31. users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com 1 3 uSlide uslide.io 3 4 Freshest frshst.com 2 id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io upvotes id user_id product_id date 1 3 2 17/10/15
  32. 32. users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com 1 3 uSlide uslide.io 3 4 Freshest frshst.com 2 id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io upvotes id user_id product_id date 1 3 2 17/10/15 2 3 1 15/11/15
  33. 33. users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com 1 3 uSlide uslide.io 3 4 Freshest frshst.com 2 id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io upvotes id user_id product_id date 1 3 2 17/10/15 2 3 1 15/11/15 3 2 1 20/01/16
  34. 34. 1..N a user has many upvotes 1..N a product has many upvotes upvotes id user_id product_id date 1 3 2 17/10/15 2 3 1 15/11/15 3 2 1 20/01/16 users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com 1 3 uSlide uslide.io 3 4 Freshest frshst.com 2 id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io
  35. 35. a product has many users through upvotes a user has many products through upvotes N..N relationship users products id name url user_id 1 LovelyHood lovely-hood.com 2 2 Kudoz getkudoz.com 1 3 uSlide uslide.io 3 4 Freshest frshst.com 2 id username email 1 olivier olivier@kudoz.com 2 edward ed@lovelyhood.com 3 vincent vincent@uslide.io upvotes id user_id product_id date 1 3 2 17/10/15 2 3 1 15/11/15 3 2 1 20/01/16
  36. 36. Let’s draw DB schemes http://db.lewagon.org
  37. 37. 4) User Stories As a … , I can …
  38. 38. As a … , I can … user upvote a product user post a product visitor signup
  39. 39. As a … , I can … owner accept / refuse a booking user add / book a flat visitor signup
  40. 40. User Stories
  41. 41. Let’s write them https://trello.com/
  42. 42. Your Turn! 1) Product pitch 2) Mockup 3) DB scheme 4) User stories
  43. 43. Thank you

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