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Le Wagon On Demand - Behind the scenes

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3 months after launch of https://ondemand.lewagon.org, let's talk about AARRR

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Le Wagon On Demand - Behind the scenes

  1. 1. Le Wagon On Demand (behind the scenes) @ssaunier
  2. 2. Genesis (June 2014)
  3. 3. www.cetetejecode.fr
  4. 4. Branding
  5. 5. Landing Page
  6. 6. Payment
  7. 7. AARRR (the pirate framework)
  8. 8. Acquisition
  9. 9. Coupons
  10. 10. Email
  11. 11. Twitter / Facebook - Direct Message - Partnership - Influencers
  12. 12. Activation Revenue
  13. 13. Referral
  14. 14. Retention
  15. 15. 👍
  16. 16. Lean
  17. 17. Product
 Market Fit
  18. 18. 👎
  19. 19. No tracking
  20. 20. On Demand
  21. 21. Usability Test
  22. 22. No Freemium https://blog.capitainetrain.com/6726-inscription-obligatoire-eternel-debat
  23. 23. GitHub Account
  24. 24. Define Before You Track
  25. 25. Acquisition Track when a user visits - The home, or - The track “Go” page Where do they come from?
  26. 26. Activation Track each sign up - from the purchase form on the “Go” - directly from GitHub Are they interested?
  27. 27. Revenue Track each Stripe charge Did they purchase?
  28. 28. Referral Did they purchase with a coupon? 16% of purchased used a buddy referrer Track each Stripe charge
  29. 29. Retention Do people use the product?
  30. 30. Retention Do people buy a second track?
  31. 31. Retention 13% of paying users bought 2+ tracks Do people buy a second track?
  32. 32. What do we track?
  33. 33. Track page views - Home - Go
  34. 34. Track events - Sign up - Purchase - Referee Purchase - Start course - Finish quiz - Partial Refund
  35. 35. Track sources https://github.com/lewagon/www-sinatra/wiki/utm_*-Tags https://ondemand.lewagon.org/
 ?utm_medium=social &utm_source=facebook &utm_campaign=launch
  36. 36. Tools
  37. 37. Thanks! https://ondemand.lewagon.org/ @ssaunier

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