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Le Wagon On Demand - Behind the scenes
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Sébastien Saunier
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3 months after launch of https://ondemand.lewagon.org, let's talk about AARRR
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Le Wagon On Demand - Behind the scenes
1.
Le Wagon On Demand (behind
the scenes) @ssaunier
2.
Genesis (June 2014)
3.
www.cetetejecode.fr
4.
5.
Branding
6.
Landing Page
7.
Payment
8.
AARRR (the pirate framework)
9.
Acquisition
10.
Coupons
11.
Email
12.
Twitter / Facebook -
Direct Message - Partnership - Influencers
13.
Activation Revenue
14.
Referral
15.
16.
Retention
17.
18.
👍
19.
Lean
20.
21.
Product Market Fit
22.
23.
👎
24.
No tracking
25.
On Demand
26.
27.
28.
Usability Test
29.
No Freemium https://blog.capitainetrain.com/6726-inscription-obligatoire-eternel-debat
30.
GitHub Account
31.
Define Before You Track
32.
Acquisition Track when a
user visits - The home, or - The track “Go” page Where do they come from?
33.
Activation Track each sign
up - from the purchase form on the “Go” - directly from GitHub Are they interested?
34.
Revenue Track each Stripe
charge Did they purchase?
35.
Referral Did they purchase
with a coupon? 16% of purchased used a buddy referrer Track each Stripe charge
36.
Retention Do people use
the product?
37.
Retention Do people buy
a second track?
38.
Retention 13% of paying
users bought 2+ tracks Do people buy a second track?
39.
What do we
track?
40.
Track page views -
Home - Go
41.
Track events - Sign
up - Purchase - Referee Purchase - Start course - Finish quiz - Partial Refund
42.
43.
Track sources https://github.com/lewagon/www-sinatra/wiki/utm_*-Tags https://ondemand.lewagon.org/ ?utm_medium=social &utm_source=facebook &utm_campaign=launch
44.
Tools
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
Thanks! https://ondemand.lewagon.org/ @ssaunier
Download now