Lead Generation in Marketplaces, from the Guy Who Built One

1. BRAMKANSTEIN / @BRAMK
How to leverage
Engineering as Marketing
to fuel your lead generation.

2. @BRAMK
tractionbook.com
Gabriel Weinberg (@yegg)
Justin Mares (@jwmares)

3. “Allocate engineering resources to
build useful tools that get your
company in front of potential
customers. ”
@BRAMK

4. Create value for others
vs.
Directly selling your product
@BRAMK

5. 5
Go-to-market strategy
Product Development
Growth Hacking
—
weareofftherecord.com
@BRAMK

6. @BRAMK
80’s Kid
90’s Internet Explorer

7. @BRAMK

8. How I built my own
lead generator
@BRAMK

9. The best new products, every day.
@BRAMK

10. @BRAMKproducthunt.com

11. @bramk
@BRAMK

12. @BRAMK

13. This made me want
to build something
myself!
@BRAMK

14. THE IDEA
@BRAMK

15. A curated directory
of resources and tools
to help you build
your startup.
@BRAMK

16. @BRAMK

17. Time to get people
interested!
@BRAMK

18. Nobody cares you are
building a product.
@BRAMK

19. FINDING PEOPLE THAT COULD CARE
@BRAMK

20. USING MY EARLY COMMUNITY
@BRAMK

21. HACKING MY WAY TO OTHER PEOPLE
@BRAMK

22. 3, 2,1…
@BRAMK

24. @BRAMK

25. @BRAMK

26. MY LAUNCH STRATEGY
‣ Product Hunt
‣ Early community via e-mail
‣ /r/entrepreneur
‣ Targeted Facebook groups
‣ Personal e-mails
‣ tips@bigtechblog.com
@BRAMK

27. @BRAMK

28. @BRAMK

29. @BRAMK

30. AFTER 48 HOURS
‣ 35K unique visitors
‣ 230K pageviews
‣ 680+ Twitter mentions
‣ 1400+ social shares
‣ 524 Likes / 729 Followers
‣ 1140 new newsletter subscribers
‣ 250+ emails
@BRAMK

31. @BRAMK

32. @BRAMK

33. AFTER 1 YEAR
‣ 350K unique visitors
‣ 2.5M pageviews
‣ 11K newsletter subscribers
‣ Forbes 100 best websites
for entrepreneurs in 2015
‣ 20K monthly uniques now
@BRAMK

34. How Startup Stash generates
leads for my business
@BRAMK

35. MY TOOLS
@BRAMK

36. @BRAMK~ 20k monthly uniques on startupstash.com

37. ~ 1000-1400 monthly visits
10-15 leads
SumoMe.com
@BRAMK

38. @BRAMK

39. @BRAMK

40. ~ 200-400 monthly visits
5-12 leads
medium.com/@bramk
@BRAMK

41. @BRAMK

42. @BRAMK

43. @BRAMK

44. ~ 100 monthly visits
1-3 leads
GetRevue.co
@BRAMK

45. @BRAMK

46. @BRAMK

47. Great examples of
Engineering as Marketing
@BRAMK

48. @BRAMKunsplash.com

49. @BRAMKbuffer.com/pablo

50. @BRAMKyourprimer.com

51. @BRAMKstartup-videos.com

52. @BRAMKadsvise.com/size-guide

53. @BRAMKhowigotmyfirst3customers.com

54. @BRAMKweirdlyhub.com/startup-recruitment-guide

55. @BRAMKdaily.mattermark.com

56. @BRAMKdonttrack.us

57. @BRAMK@BRAMK

58. @BRAMK
Why?

59. @BRAMK
Sustainably more leads = more
customers = more $

60. @BRAMK
Providing value without asking
for anything = building karma

61. @BRAMK
Developing your internal talents
= strengthening your team

62. 5 things you can
do to get started today
@BRAMK

63. @BRAMK
1. Look internally for ideas
(what are current assets you could use?)

64. @BRAMK
2. Define your target group
(who are you providing value for?)

65. @BRAMK
3. Choose your channels
(where can you find these people?)

66. @BRAMK
4. Figure out the relevance
(how are you going to engage them?)

67. @BRAMK
5. Define your strategy
(what are your goals?)

68. @BRAMK
Make people care
by letting them join
your adventure.

69. @BRAMK
BRAM@
WEAREOFFTHERECORD.COM