Value Proposition - Chipotle

1. What’s in it for the customer?

2. 
Convinces a potential customer that a
product or service will add more value or
better solve a problem than other similar
offerings

3. 
Targets needs of specific customer segments

4. 
Unites a customer’s needs with a solution

5. 
Promotes relief of a customer’s point of pain
or frustration

6. 
Promotes benefits for customers

7. 
Helps a customer segment achieve a goal

9. 
Avoidable experiences that frustrate or annoy
customers

10. 
Taking too much time

11. 
Cost is too much

12. 

“Slow food, fast.”
Quality food and service at reasonably
competitive prices

14. 
Expected or unexpected benefits for customers

15. 
Offering previously unavailable products or
services to different customer segments

16. 
Broader technological access and usability

17. 
Opportunities for a personalized experience

18. 
Unique characteristics about a product or
service

19. 
Online ordering

20. 
Customizable food choices

21. 
Support of eco-conscious customer segments

23. 
What customer segments need or want to
achieve

24. 
Targets a specific task a customer wants to
accomplish

25. 
Satisfy known or unidentified needs of
customer segments

26. 
Target what makes customer segments feel
good about what is important to them
Financial Security
Beauty

27. 
Focuses on the status of a customer segment
in society
Labeling
Branding

28. 
Customers feel good about supporting local
farmers and organic practices

29. 
Use local farms with sustainable practices

30. 
http://www.chipotle.com/en-us/fwi/fwi.aspx