The document provides an overview of IDN Times, a leading digital media company in Indonesia focused on millennials and Gen Z. Some key details: - IDN Times has over 50 million monthly unique users across its ecosystem of digital platforms. - Its vision is to provide positive and useful information to millennials and Gen Z in Indonesia and become their leading voice. - It has a large network of news, entertainment, lifestyle, and community focused websites and digital channels. - The company aims to leverage big data, ethical journalism, and data-driven content creation and distribution.

1. www.idntimes.com/indonesiamillennialreport2019
www.idntimes.com/indonesiamillennialreport2019
Sharing Session Yogie Fadila
Editor – IDN Times
yogie@idntimes.com

2. The leading multi-
platform
media company for
Millennials and Gen Z
in Indonesia
with 50,000,000+ monthly unique users across our ecosystem

3. “Our vision is to
bring positive impacts
on the society. ”
We want to democratize access to accurate, balanced,
useful, and positive information and ultimately,
to become the voice of Millennials and Gen Z in Indonesia.

4. The room where
it all started.

5. IDN Times 1.0
on 2014

6. Our
Ecosystem

7. News & Entertainment
Media
- News
- Hype
- Business
- Travel
- Sport
- Health
- Food
- Community
Female-focused Media
- Beauty
- Fashion
- Career
- Relationship
Creator Marketing Agency
- Fashion
- Beauty
- Music
- Comedy
- Lifestyle
- Food
- Travel
- Parenthood
Event Agency
- Indonesia Millennial Summit (IDN Times)
- BeautyFest Asia (Popbela.com)
- Indonesia Writing Festival (IDN Times)
- IDN CreativeFest (IDN Times)
- IDN Soundscape (IDN Times)
- Yummy Festival (Yummy)
- Popmama Expo (Popmama.com)
- ICN National Roadshow (ICN)
- Custom Event
Creative-Digital Agency
- Strategy: Digital Brand Building
- Campaign Management
- Video Production
- Portal Management
- Content Creation
- Social Media Management
- Offline Activation
Food-focused Media
- Recipe
- Cooking Tutorial
- Culinary Exploration
Millennial Mama Media
- Pregnancy
- Baby
- Toddler
- Parenting
- Lifestyle
A network of digital channels built around
Millennials and Gen-Z passions. IDN Media
organizes these interests into categories,
anchored by the IDN Media verticals.

8. EXECUTIVE SUMMARY OF OUR PRODUCTS
NORTH
STAR
METRICS
MEDIA
RANKING
#5
38.50
MONTHLY ACTIVE
USERS (DEC 2018)
million
#1
6.11
MONTHLY ACTIVE
USERS (DEC 2018)
million
#1
2.02
MONTHLY ACTIVE
USERS (DEC 2018)
million
#1
43.70
MONTHLY VIDEO
VIEWS (DEC 2018)
million

9. The leading multi-platform digital media
covering news and entertainment
for Millennials and Gen-Z audience in Indonesia.

10. Numbers in
Highlights
#1
Digital Media Group
for Millennials & Gen Z
#5
Indonesia
Digital Media
Ranking
#11
Most Visited Website
in Indonesia alongside with
1. TRIBUNNEWS.COM
2. DETIK.COM
3. KOMPAS.COM
4. LIPUTAN6.COM
5. IDNTIMES.COM
1. GOOGLE.COM 7.
GOOGLE.CO.ID
2. TRIBUNNEWS.COM 8.
LIPUTAN6.COM
3. YOUTUBE.COM 9.
KOMPAS.COM
4. BUKALAPAK.COM 10.
FACEBOOK.COM
5. DETIK.COM 11.
Source: Alexa, December 2018
Source: comScore, December 2018

11. The leading multi-platform digital media covering news and
entertainment for Millennials and Gen-Z audience in Indonesia.
Medan 10%
Bandung 18%
Semarang 4%
Jakarta 35%
*Others 22%
Makassar 6%
Surabaya 18%
Denpasar 1%
Socio-Economic
Status
A B C+
+
Gender
Female Male
Age (in years old)
9% 41%
Source: December 2018. Google Analytics, Facebook Analytics, Instagram Insights, LINE, and Internal Analytics.
40% 10%
56% 44%
12-17 18-24 25-34 35+
Instagram
Followers
3.8
Million
Facebook
Followers
3.2
Million
38.5
Million
Monthly unique IDN Times
website users
(Google Analytics)
30.5
Million
Monthly content shares &
engagements across
all IDN Times operating channels
80
Thousand
Total Members of
IDN Times Community

12. #5 Media
with the Highest
Monthly Unique
Website Users.
TRIBUNNEWS.COM
DETIK.COM
KOMPAS.COM
LIPUTAN6.COM
IDNTIMES.COM
KAPANLAGI.COM
OKEZONE.COM
KUMPARAN.COM
CNNINDONESIA.COM
TEMPO.CO
MEDIA
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
NO.
Source: comScore, December 2018
The leading multi-platform digital media covering news and
entertainment for Millennials and Gen-Z audience in Indonesia.
+125%
+31%
+11%
+5%
-48%
-52%
-53%
-56%
-58%

13. MEDIA RANKING
Source: comScore, December 2016, December 2017, December 2018
TRIBUNNEWS.COM
LIPUTAN6.COM
KOMPAS.COM
DETIK.COM
KAPANLAGI.COM
BINTANG.COM
OKEZONE.COM
TEMPO.CO
HIPWEE.COM
MERDEKA.COM
MEDIA
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
NO.
DECEMBER 2016
VIVA.CO.ID
BRILIO.NET
CNNINDONESIA.COM
REPUBLIKA.CO.ID
IDNTIMES.COM
11.
12.
13.
14.
15.
DETIK.COM
TRIBUNNEWS.COM
LIPUTAN6.COM
KOMPAS.COM
KAPANLAGI.COM
VIVA.CO.ID
IDNTIMES.COM
CNNINDONESIA.COM
SINDONEWS.COM
OKEZONE.COM
MEDIA
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
NO.
BRILIO.NET
MERDEKA.COM
METROTVNEWS.COM
TEMPO.CO
BINTANG.COM
11.
12.
13.
14.
15.
TRIBUNNEWS.COM
DETIK.COM
KOMPAS.COM
LIPUTAN6.COM
IDNTIMES.COM
KAPANLAGI.COM
OKEZONE.COM
KUMPARAN.COM
CNNINDONESIA.COM
TEMPO.CO
MEDIA
1.
2.
3.
4.
5.
6.
7.
8.
9.
10
NO.
MERDEKA.COM
BRILIO.NET
SINDONEWS.COM
TIRTO.ID
VIVA.CO.ID
11.
12.
13.
14.
15.
DECEMBER 2017 DECEMBER 2018
+125%
+31%
+11%
+5%
-47%
-52%
-53%
-56%
-58%
-67%
-72%
-74%
-77%
-78%
+159%
+130%
+111%
+70%
+26%
+5%
-12%
-14%
-24%
-26%
-30%
-32%
-58%
-60%
+492%
+373%
+274%
+135%
+116%
+74%
+71%
+66%
+61%
+48%
+47%
+36%
+10%
+167%

14. Our
Approach

15. Leveraging
big data,
ethical
journalism,
data-driven
content creation
and distribution.
50% 50%
Art
Science X
Reporter
Inside
Information
Forum
Social
Media
Videos
TV
Digital Publisher
Newspaper
Community Brand Podcast
Radio
BIG DATA PROCESSING
Fact-check Sentiment Analysis Noise-Filter
EDITORIAL CURATION
AUDIENCE
SEGMENTATION
CREATION
CONTEXTUAL TARGETING
Interest, geography, demography, meta-tag,
platform, activity log, past behaviour, etc.
DISTRIBUTION
Article Video
Aggre
gator
Social
Network
Main
Platform
Messaging
Apps
Citizen
Journalism
Interactive Content

16. Leveraging
big data,
ethical
journalism,
data-driven
content creation
and distribution.
50% 50%
Art
Science X
Social signals – “source”
beyond source:
● Google Trends
● Social Media
● CrowdTangle
● etc.

17. All journalists &
editors are using
real-time data
to create stories.

18. 50% 50%
Art
Science X

19. Leveraging
big data,
ethical
journalism,
data-driven
content creation
and distribution.
50% 50%
Art
Science X

20. Leveraging
big data,
ethical
journalism,
data-driven
content creation
and distribution.
50% 50%
Art
Science X

21. Data-driven
journalism

22. VIRAL CONTENT =
ART & SCIENCE

23. WHAT IS VIRAL, ANYWAY?
‘A content –image, video, song,
meme etc.– that viewed and
shared rapidly on the internet
in short period of time’

24. HOW?

25. How to “talk” to millennial
- Be fast and accurate –
millennial wants instant
result
- Build brand/profile by telling
personal story
- Keep it visual – image, video,
infographics etc.
- Understand why millennial
loves content

26. Understand why we love
content

27. Understand why we love
content

28. Entertaining

29. Identity

30. Emotional

31. Involvement

32. Try every platform &
formats

33. Useful

34. Reproduce content into other
platform and formats

35. Personal
Branding

36. Reproduce content into other
platform and formats

42. Millennials
communicate with
images

45. Keep it clean &
simple – millennials
love that

46. Minimalism
- Clean, uncluttered
- Flat design, symmetric
Images that Engage to Millennial

47. Vibrant Color
- Attract the attention
- Stand out presence
Images that Engage to Millennial

48. Use unique typography
- Montserrat
- Avenir
- Comfortaa
Images that Engage to Millennial

49. Analog is back
- Use film filter
- Nostalgic generation
Images that Engage to Millennial

50. 3,054
Number of
Event Attendees
Millennials
63
Number of
Speakers Involved
Speakers
20
Conference
Sessions
Sessions
45
Number of
Brands & Partners
Brands & Media
145
Number of
Press Coverage
Press Coverage
10 mio
Number of
People Reached
People reached
online and offline
Indonesia Millennial Summit is an independent summit by IDN Times,
committed to shaping Indonesia’s future by bringing together leaders
from all across the archipelago and across disciplines. This multi-
stakeholders approach will involve leaders from Academics, Athletes,
Government Officials, Business Leaders, NGO Leaders, Social
Entrepreneurs, Artists, Religious Leaders, and Media Leaders and
will provide space for unique idea and solution to flourish.
NUMBERS IN HIGHLIGHTS

51. 537
Number of
Event Attendees
Millennials
6
Number of
Speakers Involved
Speakers
9
Festival Session
& Workshop
Sessions
6
Number of
Brands & Partners
Brands & Media
50
Number of
Press Coverage
Articles &
Press Release
1 mio
Number of
People Reached
People reached
online and offline
Indonesia Writers Festival is an independent creative writing festival
by IDN Times committed to empowering Indonesian through writing
by bringing together thought-leaders from all across the archipelago
and writing disciplines. This multi-stakeholders approach will involve
best & brightest journalist, novelist, copywriter, strategist, social
media specialist, author and citizen-journalist and will provide space
for unique idea and solution to flourish.
NUMBERS IN HIGHLIGHTS

52. Our Strategy
in 2019

53. #HYPERLOCAL
1

54. #HYPERLOCAL
34 #HYPERLOCAL SITES BY JUNE 2020
Currently, 6 regional #HYPERLOCAL sites have been launched, with 2 more to go in Q1
2019
Kalimantan Timur
Sulawesi Selatan
Jawa Timur
Sumatera Utara
Bali
Jawa Barat

55. Sumatera Barat
NTT
Maluku
NTB
Kalimantan
Barat
1st
PHASE
2nd
PHASE
3rd
PHASE
4th
PHASE
Q4
2018
Q1
2019
Q2
2019
Q3
2019
5th
PHASE
Q4
2019
Jawa Timur
Bali
Sumatera Utara
Jawa Barat
Kalimantan Timur
Sulawesi Selatan
Jawa Tengah
DI Yogyakarta
REGIONAL SITES MILESTONE
Banten
DKI Jakarta
Lampung
Sumatera Selatan
Riau
Kalimantan Selatan
Jambi
Sulawesi Barat
Sulawesi Tengah
Sulawesi Tenggara
6th
PHASE
Q1
2020
7th
PHASE
Q2
2020
Kalimantan Tengah
Sulawesi Utara
Kep. Riau
Bengkulu
Aceh
Kep. Bangka Belitung
Maluku Utara
Kalimantan
Utara
Gorontalo
Papua
Papua Barat

56. AUDIENCE SIZE (66 MILLION MAU BY JUNE 2020)
Region
Population
(2018)*
Internet Penetration Rate
(Jan 2019)*
Millennials and Gen Z (15-38
years old)
Internet User %*
Total Available Audience
Target Unique
(60% MS)
Aceh 5.18 million 56% 75% 2.17 million 1.30 million
Sumatera Utara 14.26 million 56% 75% 5.98 million 3.59 million
Sumatera Barat 5.32 million 56% 75% 2.23 million 1.34 million
Riau 6.65 million 56% 75% 2.79 million 1.67 million
Kep. Riau 2.08 million 56% 75% 0.87 million 0.52 million
Jambi 3.51 million 56% 75% 1.47 million 0.88 million
Kep. Bangka Belitung 1.43 million 56% 75% 0.60 million 0.36 million
Sumatera Selatan 8.26 million 56% 75% 3.47 million 2.08 million
Bengkulu 1.93 million 56% 75% 0.81 million 0.48 million
Lampung 8.28 million 56% 75% 3.47 million 2.08 million
DKI Jakarta 10.34 million 56% 75% 4.34 million 3.13 million
Banten 12.44 million 56% 75% 5.22 million 2.61 million
Jawa Barat 48.03 million 56% 75% 20.17 million 12.10 million
Jawa Tengah 34.25 million 56% 75% 14.38 million 8.63 million
DI Yogyakarta 3.76 million 56% 75% 1.58 million 0.94 million
Jawa Timur 39.29 million 56% 75% 16.50 million 9.90 million
Bali 4.24 million 56% 75% 1.78 million 1.06 million
Source: Statistical Yearbook of Indonesia 2018, We Are Social, January 2019, APJII Survey
2017

57. Region
Population
(2018)*
Internet Penetration Rate
(Jan 2019)*
Millennials and Gen Z (15-
38 years old)
Internet User %*
Total Available Audience
Target Unique
(60% MS)
NTB 4.95 million 56% 75% 2.08 million 1.24 million
NTT 5.28 million 56% 75% 2.21 million 1.33 million
Kalimantan Utara 0.69 million 56% 75% 0.29 million 0.17 million
Kalimantan Timur 3.57 million 56% 75% 1.50 million 0.90 million
Kalimantan Barat 4.93 million 56% 75% 2.07 million 1.24 million
Kalimantan Tengah 2.60 million 56% 75% 1.09 million 0.65 million
Kalimantan Selatan 4.11 million 56% 75% 1.73 million 1.03 million
Sulawesi Utara 2.46 million 56% 75% 1.03 million 0.62 million
Gorontalo 1.16 million 56% 75% 0.48 million 0.29 million
Sulawesi Tengah 2.96 million 56% 75% 0.12 million 0.74 million
Sulawesi Barat 1.33 million 56% 75% 0.55 million 0.28 million
Sulawesi Tenggara 2.60 million 56% 75% 1.09 million 0.65 million
Sulawesi Selatan 8.69 million 56% 75% 3.65 million 2.18 million
Maluku Utara 1.20 million 56% 75% 0.50 million 0.30 million
Maluku 1.74 million 56% 75% 0.73 million 0.43 million
Papua Barat 0.92 million 56% 75% 0.68 million 0.42 million
Papua 3.26 million 56% 75% 1.37 million 0.82 million
65.96 million
Source: Statistical Yearbook of Indonesia 2018, We Are Social, January 2019, APJII Survey
2017
AUDIENCE SIZE (66 MILLION MAU BY JUNE 2020)

58. Growing
Our Community
2

59. CONVENTIONAL WAY OUR DISRUPTIVE WAY
Cost-effective, faster, and better local knowledge
Costly, slow, and lack of local knowledge
USER-GENERATED CONTENT

60. Source: IDN Times Community, December 2018
USER-GENERATED
CONTENT
80,000
IDN Media
community writers
50%
of IDN Times’ article
published from our
community writers

61. COMMUNITY-GENERATED EVENT
IDN Media
Community
Manager
City Leader
City Leader
City Leader
Local
Community
Local
Community
Local
Community
Community
Event
Community
Event
Community
Event
Community
Event
Community
Event
Community
Event
Community
Event
Community
Event
Community
Event

62. Shifting to
Mobile Apps
3

63. 92%
of our audience access
our site via mobile phone
Source: Google Analytics

64. Social Platform
Website
Mobile Apps
OUR THEORY OF USER JOURNEY

65. Building More
Intellectual Properties (IP)
by Creating Original Content
4

68. PERANG
BINTANG DI
INSTAGRAM
Bintang-bintang baru telah lahir. Bukan dari televisi,
mereka punya panggung sendiri bernama Instagram

71. Empowering Indonesians Through Writing

72. Empowering Indonesians Through Writing

73. 5
Entry to
Esports

74. Esports is growing rapidly, especially
among Gen Z in Indonesia
46%
Indonesia internet
users play games
online
36%
Indonesia internet
users watch live
streams of others
playing games
17%
Indonesia internet
users watch
Esports tournament
Source: We Are Social, January 2019

75. Our People
and Culture

76. Bringing creativity,
sincerity, and passion
to the work.
1
Communicating
properly and acting
ethically.
2
3
4
5
Thriving in ambiguity
and fast-paced
environment with
constant changes.
Being active and
collaborative rather
than competitive.
Embracing
diversity.
Maintaining a positive
attitude even when
things do not go
one's way.
6
Assisting others
in the group with
their work for the
benefit of the
group.
7
Praising coworkers
when they are successful
and helping them
when they need it.
8
Doing the right
thing even when
no one is watching.
9
Seeing the company's
success as one's own
success.
10
OUR CULTURE
TIMMYNESS

77. We are honored to receive 3
awards at HR Excellence Award
2018
Best
Performance
Management
System
Best
Retention
Strategy
Best
Startup in
Indonesia

78. TIMMY HAPPINESS INDEX
(December 2018)
83%
We create a Happiness Index to measure the level of
happiness, engagement, and satisfaction of Timmys.
● Vision & Values
● Leadership
● Teamwork
● Communication
● Culture
● Personal Development
● Accountability &
Performance
● Recognition
● Office Environment
Aspects
that We
Measure

79. Let’s shape the future
of Indonesia and bring
positive impacts to
the society together :)
One step at a time. For a better Indonesia.

80. www.idntimes.com/indonesiamillennialreport2019
www.idntimes.com/indonesiamillennialreport2019
Sharing Session
STRICTLY CONFIDENTIAL
Matur Nuwun