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1. Advertising / public relations writing
Project: Promote client’s charitable giving through an ad in Pittsburgh Pirates gameday program
Client: Equitable Gas - Pittsburgh, Pennsylvania
Visual
Panoramic view of PNC Park diamond
Headline
Field of dreams
Copy
Equitable Gas has teamed up with the Pirates to support the Make-A-Wish Foundation.
For each strikeout recorded by a Pirates pitcher this season, Equitable will donate $15 to Make-A-Wish,
which grants the special wishes of kids with life-threatening medical conditions.
So every time an opposing batter takes that long, lonely walk back to the dugout, Pirates fans have even
more reason to cheer.
Because this season, Pirates pitchers aren’t just helping the home team get a victory.
They’re helping to make dreams come true.
Alternate headline
Win-win situation