This document discusses short term planning for a management team. It outlines objectives of short term planning such as choosing a destination, evaluating routes, and deciding on a specific course of action. It also discusses developing strategic plans and targets, methodology for target development including market research and analysis of sales history and competition. Budget development and monitoring are also summarized, including outlining sales projections and financial targets for the fiscal year based on historical data.
6. Agenda What is short term planning Definition Objective Advantages What is Strategic Plan How targets are Developed Methodology Tools usage How budgets are developed How budgets are monitored
7. * What should a plan be? Planning can be summarized in 3 easy steps: choosing a destination Evaluating alternative routes and Deciding the specific course of your plan * Purpose of a plan Helps management to clarify, focus, and research their business's or project's development and prospects Provides a considered and logical framework within which a business can develop and pursue business strategies over the next three to five years. Offers a benchmark against which actual performance can be measured and reviewed.
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9. Mr.Kamalnayan Bajaj established Bajaj Auto in 1945. In 1950 Bajaj started importing scooters and three wheelers from Piaggio In 1960, BAL collaborated with Piaggio to manufacture its products in India As the import policies were in favour of Indian manufacturers , Bajaj enjoyed a high share of seller’s market for 22 continuous years In 1975, BAL joint ventured with Maharashtra government to establish a manufacturing plant Company Background Nikhil
26. Challenges for the business Mahesh In the 3rd Qtr of 2010, Bajaj Automobile was going through a serious competition A big challenge for business was the R&D department & Engineers have to cope with heavy workload Employment of further resources is not an option for the management. Therefore, the efficiency of the R&D department must be substantially improved to deliver on time From the past experience, It has been noticed that the New Products Suffer from higher Failure due to higher cost of production , overheads, marketing & Material cost etc
27. Objective To increase the product demand and build both volume and market share Improving product quality & Efficiency Keeping costs and prices low Concentrating on 2-wheeler vehicles due to below reasons – Used for Daily Commutation Inadequate Public Transport facilities Majority are those who are entering workforce from college Need for Personal Transport increased Mahesh Sid – Add some Images / Smart Art
28. Strategic Plan Research on the products which has more demand in market 5% Raw material cost Reduction initiative New sales & promotion schemes Target the existing product (Pulsar 150) as per the market demand & Enhance it using below factors Advance technology Using Minimum resources Minimum efforts to Train the labors Same Assembly line & tools Restructuring program Identify the resource utilization across different divisions or functional teams & use them appropriately Corporate rules - Headcount must not be increased by 2%. Cutting down un-necessary costs across all departments Mahesh Sid – Add some Images / Smart Art
31. Market Survey - Applying Feedback Analysis Analyze customer's feedback to understand the requirement for 2 wheeler as per Income group Customer age group Historic Sales Product Positioning Product Price Targeting Methodology Sid Sid – Add some Images / Smart Art
48. Also discounted sales price will lead to increased sales volume which will help to achieve target sales.Nilesh Selling Price for in Q4 will be as follows:
Why 135?Bike is essential targeted to college going students who wants best of both worlds (Power n Mileage)Looks to attract girls (i.e Compete with Honda Stunner & Yamaha Gladiator)
* What should a plan be?Planning can be summarized in 3 easy steps: choosing a destinationEvaluating alternative routes and Deciding the specific course of your plan* Purpose of a planHelps management to clarify, focus, and research their business's or project's development and prospectsProvides a considered and logical framework within which a business can develop and pursue business strategies over the next three to five years.Offers a benchmark against which actual performance can be measured and reviewed.
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