1. A
Summer Project Report
Objective by
Kisan Tractor Traders
Submitted to:
Shri Shambhubhai V. Patel College Of Computer Science & Business Management
Submitted by:
Shivshankar V. Prajapati ( Roll no. 16)
Vishal A. Maheta ( Roll no. 85)
Vashishtha P. Rawal ( Roll no. 104)
Ankit R. Dhulekar ( Roll no. 147)
2. Introduction
Overview of industry
Overview of company
- Operation Span in 18 key industries
Overview of Competitors
- Sonalika
- Holland
- Swaraj
- Jhon dheer
- Messy fraguson
- Eicher
3. Marketing and sales department
Introduction
Vision – Leading independent player in glob
Mission – Differentiated product offering to customer
Core purpose
Core Values
Good Corporate citizenship
professionalism
Consumer first
Quality focus
Structure of marketing Department
Functions of Marketing Department
Sales Process
How to sell
4. Product mix & its various Brand
UPTO 20 HP
◦ YUVRAJ 215 NXT (15 HP)
21 TO 30 HP
◦ MAHINDRA 255 DI (25 HP)
◦ MAHINDRA 265 DI (30 HP)
31 TO 40 HP
◦ MAHINDRA 365 DI (35 HP)
◦ MAHINDRA 275 ECO (35 HP)
◦ MAHINDRA 275 DITU (39 HP)
◦ MAHINDRA 295 DI (39 HP)
◦ MAHINDRA 405 DI (40 HP)
41 TO 50 HP
◦ MAHINDRA 475 DI (42 HP)
◦ MAHINDRA 575 DI (45 HP)
◦ MAHINDRA 595 DI (50 HP)
◦ Arjun 555 DI (50 HP)
50 HP PLUS
◦ ARJUN NOVO 605 DI-I (57 HP)
◦ ARJUN NOVO DI-PS (52 HP)
◦ ARJUN INTERNATIONAL (85 HP)
5. Mahindra tractor implements
Gryrovator ZLX, SLX
Laser laveler
Rice Transplanter ( LV63A), ( MP-46)
Fertilizer Spreader, Sickle sword, Cane thumper
Harvestor, Mulcher, Spreader, 13 FT Loader, Balar
Price
Survival in market.
Maximum current profit & revenue.
Place
Kisan tractor traders are at Navagam, Udyog nagar, National highway-8, Kamrej Char Rasta Tal
Kemrej., Dist – Surat 394185
Promotion
Exclusive show room for attract customer, offering discount, offers services
6. • Brand - Company Brand
• Labeling - Brand label
• Functions of labeling
• PLC stages (Growth stage strategies)
• Segmentation
• Targeting
• Positioning
Pricing Methods adopts by company
Cost based
Demand based
Cost-demand based ( Data from accounting records)
Channel of distribution for all product lines ( one level)
Customer Relation Management & Customer Support activities
7. Human Resource Department
Introduction to HR Department
No. of employees & Branch
Organizational Structure
Activities of HR Manager
Activities of HR Department
HRP
Job description, Job specification
Source of Recruitment
Training & Development
Training for employee
Management development program offered by company
8. Performance Appraisal System
Graphic rating scale & its objectives
Promotion , Demotion , & Transfer
Payment of wages
Minimum wage
Living wage
Fair wage
Employee welfare activities
9. Financial Department
Introduction of finance & financial analysis
Introduction of financial statement
P & L A/C , Balances sheet
Tools of financial analysis
Comparative financial analysis.
Common size statements.
Trend analysis.
Ratio analysis
Significance
Limitations
10. Ratio 2014 2013 2012
Revenue Statement Ratio
Gross Profit Ratio 2.79% 4.11% 2.46%
Net Profit Ratio 0.35% 0.32% 0.28%
Operating Ratio 199.13% 99.96% 100.61%
Administrative Expense Ratio 3.44% 3.96% 3.06%
Stock turnover Ratio 7 Days 8 Days 13 Days
Balance sheet Ratio
Current Ratio 2.34:1 2.16:1 3.02:1
Liquid Ratio 0.96:1 0.72:1 1.74:1
Acid Test Ratio 0.96:1 0.72:1 1.74:1
Long term funds to fixed assets 16.08 12.88 11.95
Composite Ratio
Return on capital employed 0.35% 0.32% 0.28%
Debtors turnover Ratio 7.63 7.67 9.53
Creditors turnover Ratio 7.16 7.43 9.80
Asset turnover 3.95 4.88 5.23
