Twitter how to

1. Time To Get Stuck Into Twitter
(Disclaimer*)

2. Let’s Rank Ourselves
Twitter? LinkedIn?

3. A Brief History
• Twitter
Born on 21 March 2006
Total number of Twitter users: 500 million
Monthly active users: 200 million
Average number of followers/user: 206
Average time spent per user/month: 170
mins
% Users accessing via mobile: 60%

4. Twitter Lingo
A Tweet = an expression or opinion of
140 chars or less, on Twitter to an
audience of followers.

5. Twitter Lingo
Reply: talking to a person
(public)
A Tweet = an expression or opinion of
140 chars or less, on Twitter to an
audience of followers.

6. Twitter Lingo
Reply: talking to a person
(public)
Direct Message (DM): talking to a person (privately)
A Tweet = an expression or opinion of
140 chars or less, on Twitter to an
audience of followers.

7. Twitter Lingo
Reply: talking to a person
(public)
Direct Message (DM): talking to a person (privately)
Other person must
be following you in
order to DM
A Tweet = an expression or opinion of
140 chars or less, on Twitter to an
audience of followers.

8. Twitter Lingo
Reply: talking to a person
(public)
Direct Message (DM): talking to a person (privately)
Other person must
be following you in
order to DM
Retweet (RT): republishing a tweet
to your followers. Like Fwd to
Friend
A Tweet = an expression or opinion of
140 chars or less, on Twitter to an
audience of followers.

9. Twitter Lingo
Reply: talking to a person
(public)
Direct Message (DM): talking to a person (privately)
Other person must
be following you in
order to DM
Retweet (RT): republishing a tweet
to your followers. Like Fwd to
Friend
Favorite/Star:
save stuff
A Tweet = an expression or opinion of
140 chars or less, on Twitter to an
audience of followers.

10. Twitter Etiquette
1. RT = currency of
Twitter, show the
love
2. ‘via’ good
etiquette to not
pass off as your
own
3. If something’s
worth repeating,
do it. If
something’s
worth repeating,
do it!

11. # What Is This? #
• A way of spreading information about a
subject, or participating in a discussion
– Used widely at conferences
• Choose something short & simple #websummit
• Remind attendees about the hashtag (materials,
screens, speaker mentions, etc.)
– Marks a shift in how people watch TV
• #vinb, #latelate, #lovehate
– #FF

12. How To RT
• Be shorter than the 140 chars to allow for
RT’s (90)
• Stick the hashtag or @ in the middle

13. How To Hashtag
DO…
– Use for humour #firstworldproblems
– To take part in a conversation #seanadref

14. How To Hashtag
• DON’T
• Use one to jump in on a conversation that has nothing to
do with you, eg. Habitat lampshades
• #hashtag #every #word #in #a #sentence. [It is a crime.]

15. How You Seen This?

16. Klout
• A number between 1 and 100 that denotes
how influential you are.
• Can download it for Chrome

17. Twitter “Levels”
• Level 1:
Broadcast Only

18. Twitter “Levels”
• Level 2: Chitty
Chat

19. Twitter “Levels”
• Level 3:
Advanced
Search

20. Anatomy Of A Twitter Page

21. Anatomy Of A Twitter Page

22. Twitter Basics
1. Decide on a name (business or personal?)
2. Fill out the profile
3. Choose a design style
– Twitterbackgrounds, twitpaper
– Bespoke design can include additional info
4. Find some followers
5. Go!

23. Twitter Goals
1. What is our overall goal?
2. How will we achieve that?
3. What kind of things will we post?
4. What will we not post?
5. Who will post?
6. How often?
7. How will we measure success?

24. Twitter Goals
1. What is our overall goal?
2. How will we achieve that?
3. What kind of things will we post?
– Share, don’t sell
– Be helpful
– Be personal… funny even!
4. What will we not post?
5. Who will post?
6. How often?
– Very important to commit to it
7. How will we measure success?

25. Let’s Go…
• Tweetdeck is an app that sits on your desktop

26. Tweetdeck
• Add Twitter accounts
• Remove the black
• Add columns
– Interactions shows all the people who followed
you, favourite your tweets, or RT’ed you.
– Show Mentions, Messages
– Activity if you want to spy on people!
• When someone follows you, choose to follow
them, their mentions, or their favorites…

27. “There’s An App For That”
• Find people worth following:
http://wefollow.com/
• Know what is the best time and day for your
audience: https://followerwonk.com
• Clean your follower lists:
http://www.friendorfollow.com/
• Track your performance
http://twittercounter.com/ or tweetstats.com

28. Exercise!
Increase your
Klout score.
How? Create content people
want to share and respond to.
Connect all your social networks.
The more that people tweet,
mention, comment, like, the
higher your score will be.

29. Thank You!