Prepared for: Voice of America Washington, DC | December 1, 2009 Developed by: Leslie Bradshaw Director of Engagement | Ne...
8 Thought Starters 2 Suggestions 18 Minutes My pledge to you…
Eight (8) |  Thought Starters
<ul><li>Do we have an overarching  strategy ? Spray and pray? Target? Extend? </li></ul><ul><li>Are we  integrated  (I mea...
Suggestion #1 |  Brand Management
 
@VOA_News does NOT come up!
<ul><li>OVERALL RATING: 7 out of 10 </li></ul><ul><li>Search Results:  NOT FOUND </li></ul><ul><li>Tweet length:  TOO LONG...
<ul><li>OVERALL RATING: 7 out of 10 </li></ul><ul><li>Search Results:  1 st  Page, 1 st  Position </li></ul><ul><li>Tweet ...
Look! People are talking about you!
Suggestion #2 |  Content
from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed fro...
What might be some other sources? Your  People @ Tykerman1 @ BradshawPinot
These are so cool.  Please  RT them  once a week.  Please.
Hashtags # Start your own, know what is trending, speak in native tongue
(origins) (the tweet heard round the world) Hashtags, cont’d
Be RT’able Keep your tweets to <120 characters (that was 27)
Consider using cc: This is the “new @” Use it when you want to ping someone with your content
Multiple voices? There’s a symbol for that. ^ Use the “carrot” to “sign” tweets when there are multiple contributors For e...
Q & A | Closing
http://SlideShare.net/LeslieBradshaw This presentation can be found here:
<ul><li>Leslie A. Bradshaw </li></ul><ul><li>Email:  [email_address]   </li></ul><ul><li>Longer form writings, thoughts:  ...
Appendix|  Global Data
Twitter’s Unique Monthly Visitors United Kingdom:  2,400,000 UMVs Brazil:  770,000 UMVs Germany:  480,000 UMVs India:  390...
Upcoming SlideShare
Loading in …5
×

Twitter Briefing for Voice of America

1,482 views

Published on

This is a presentation that I put together as a follow-up to my September 2008 Twitter training at the Online News Association's annual conference (available here: http://bit.ly/ONA08-LAB). Much has changed in the Twitter landscape (namely, the proliferation of apps and the growth of the community as a whole), however, certain things remain constant no matter what: setting goals and developing strategies, managing your brand and producing good content will always be key. That's what I cover here.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,482
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Twitter Briefing for Voice of America

  1. 1. Prepared for: Voice of America Washington, DC | December 1, 2009 Developed by: Leslie Bradshaw Director of Engagement | New Media Strategies VOA Twitter Briefing Taking [Your Use of] Twitter to the Next Level @LeslieBradshaw #VOAtwitbrief @VOA_News
  2. 2. 8 Thought Starters 2 Suggestions 18 Minutes My pledge to you…
  3. 3. Eight (8) | Thought Starters
  4. 4. <ul><li>Do we have an overarching strategy ? Spray and pray? Target? Extend? </li></ul><ul><li>Are we integrated (I mean REALLY integrated)? </li></ul><ul><li>Do we have an official company and employee policy ? </li></ul><ul><li>Better yet, do we have aspirational guidelines ? </li></ul><ul><li>What are our objectives ? How do we measure if we’ve met them? </li></ul><ul><li>Do we monitor our brand? Competitor’s brands? Twitter in general? </li></ul><ul><li>Do we engage our followers? How? Or, why not? </li></ul><ul><li>Do we participate in memes? How? Or, why not?(e.g., #iranelection) </li></ul>Ask yourselves…
  5. 5. Suggestion #1 | Brand Management
  6. 7. @VOA_News does NOT come up!
  7. 8. <ul><li>OVERALL RATING: 7 out of 10 </li></ul><ul><li>Search Results: NOT FOUND </li></ul><ul><li>Tweet length: TOO LONG </li></ul><ul><li>Background: Branded </li></ul><ul><li>Name / Locale / URL / Bio: Complete </li></ul><ul><li>Listed: 126 (rock on!!!) </li></ul><ul><li>Followers : 3,181 </li></ul><ul><li>Following: 16 (why not more?) </li></ul><ul><li>Lists: 0 (why not?) </li></ul>
  8. 9. <ul><li>OVERALL RATING: 7 out of 10 </li></ul><ul><li>Search Results: 1 st Page, 1 st Position </li></ul><ul><li>Tweet length: TOO LONG </li></ul><ul><li>Background: Branded </li></ul><ul><li>Name / Locale / URL / Bio: Complete </li></ul><ul><li>Listed: 39 </li></ul><ul><li>Followers: 2,745 </li></ul><ul><li>Following: 3 (why not more?) </li></ul><ul><li>Lists: 0 (why not?) </li></ul><ul><li>OVERALL RATING: 3 out of 10 </li></ul><ul><li>Search Results: 1 st Page, 9 th Position </li></ul><ul><li>Tweet length: Perfect </li></ul><ul><li>Background: Generic </li></ul><ul><li>Name / Locale / URL / Bio: Incomplete </li></ul><ul><li>Listed: 6 </li></ul><ul><li>Followers: 121 </li></ul><ul><li>Following: 159 (a bit unbalanced) </li></ul><ul><li>Lists: 0 (why not?) </li></ul>
  9. 10. Look! People are talking about you!
  10. 11. Suggestion #2 | Content
  11. 12. from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed from twitterfeed So where do your tweets come from?
  12. 13. What might be some other sources? Your People @ Tykerman1 @ BradshawPinot
  13. 14. These are so cool. Please RT them once a week. Please.
  14. 15. Hashtags # Start your own, know what is trending, speak in native tongue
  15. 16. (origins) (the tweet heard round the world) Hashtags, cont’d
  16. 17. Be RT’able Keep your tweets to <120 characters (that was 27)
  17. 18. Consider using cc: This is the “new @” Use it when you want to ping someone with your content
  18. 19. Multiple voices? There’s a symbol for that. ^ Use the “carrot” to “sign” tweets when there are multiple contributors For example… VOA_News: Our DC team is participating in a #VOAtwitbrief by @LeslieBradshaw today. ^mm
  19. 20. Q & A | Closing
  20. 21. http://SlideShare.net/LeslieBradshaw This presentation can be found here:
  21. 22. <ul><li>Leslie A. Bradshaw </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Longer form writings, thoughts: http://lesliebradshaw.com </li></ul><ul><li>In the moment: http://twitter.com/LeslieBradshaw </li></ul><ul><li>Friends, family, colleagues: http://Facebook.com/LeslieBradshaw </li></ul><ul><li>Digital CV: http://LinkedIn.com/in/LeslieBradshaw </li></ul><ul><li>Industry PowerPoints: http://slideshare.net/LeslieAnn44 & http://slideshare.net/LeslieBradshaw </li></ul>Let’s stay in touch…
  22. 23. Appendix| Global Data
  23. 24. Twitter’s Unique Monthly Visitors United Kingdom: 2,400,000 UMVs Brazil: 770,000 UMVs Germany: 480,000 UMVs India: 390,000 UMVs France: 250,000 UMVs Italy: 120,000 UMVs Russia: 100,000 UMVs Source: Comscore and Trendwatching.com

×