Campaign For Maren Ord

1. Maren Ord: The New and
Upcoming Face in Music
By Bree Martinez
Monday, August 25, 14

2. Meet Maren Ord
Maren Ord is a young Canadian singer born
and raised in Edmonton, Alberta.
Her father was a music professor and her
mother taught voice & piano lessons.
Toured all over Canada with her family as
the Ord Family singer, where she learned
her passion for music and taught herself
how to play the guitar, sing and play the
piano.
Debuted her first album, Waiting, in 2000
and her second single, Pretty Things, in
2006.
Maren currently lives in river valley area of
Edmonton, Alberta with her husband Joe,
and two young sons, Jackson and Noah.
Monday, August 25, 14

3. Our Goal
The goal for this campaign is to create a
campaign market that will help Maren Ord
get her name out there in the music
business and gain a bigger fan base in both
Canada and United States.
Monday, August 25, 14

4. Campaign Objective
To create awareness for Maren Ord’s music and make her more well
known within the music industry.
Create a personal website as well as other social media accounts,
where people who already know Maren Ord can keep up to date
with everything that is going on in her life as well as download her
music. This will also help get her more noticed by people who don’t
know Maren Ord and want to know more.
Network with popular music blogs to get our music out there and
get more people to be more aware of our music. Blogs will be able
to review our music and then give their opinion on it.
To raise our fan-base, to do this we will do open mic performances,
collages, and other small venues.
Monday, August 25, 14

5. Do you know Maren Ord?
35%
65%
No Yes
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6. Have you heard Maren’s single Waiting
or Pretty Things?
46%
54%
No
Ye s
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7. Target Audience
Monday, August 25, 14

8. The Competition
Kate Voegele LeAnn Rimes
Source: https://flic.kr/p/4Z2Kbn
Source: https://flic.kr/p/nvKWzv
Avril Lavigne
Source: https://flic.kr/p/b7YWED
Monday, August 25, 14

9. Primary Audience
Keri Michelson
Mormon, listens to both pop/
rock music, is a huge fan of
Avril Lavigne.
a 16-year-old sophomore in
high school
Her style can be considered
boho-chic as well with a hint
of edge. Source: https://flic.kr/p/dpv7yi
Monday, August 25, 14

10. Secondary Target
Lidia Olsen
A young 30-year-old artist
and mother of two.
She is a well know art
teacher within her community
She is also mormon
Source: https://flic.kr/p/5W6tuC
Monday, August 25, 14

11. Strategies
Monday, August 25, 14

12. Marketing Strategy #1
Market Maren Ord’s music as Pop/Rock.
Start networking with popular music blogs to
get Maren’s music out there in the open and
get more people aware of her as an artist.
Also begin networking with radio stations
across the states that specialize in both
genres of pop and rock music.
Monday, August 25, 14

13. Marketing Strategy #2
Make sure we are marketing towards our
target audience between the ages of 14 to
30.
Create social media accounts for Facebook,
Instagram, Twitter, Youtube, and Tumblr.
Create music videos for her music, and post
them to Youtube.
Create personal website so that more people
can learn about her and keep updated on
Monday, August 25, 14

14. Marketing Strategy #3
Play up the Avril Lavigne image that she is
know for and completely revamp it into her
own.
Create new songs to go with her new image.
Begin preforming at local small venues,
collages, and open mics.
Monday, August 25, 14

15. Implementation Plan
Months Objectives
1st Month
(Sept.2 - Oct.4)
- Begin outlining the details of the website, what
content to put on and what we would like it to look like
creatively.
- Begin creating social media accounts, Twitter,
Facebook, Instagram, Youtube, and Tumblr.
- Get website up and running, begin putting in content
as well as downloadable music.
2nd Month
(Oct.6 - Dec.1st)
- Begin networking with popular blogs, giving them our
music to write reviews on them.
- Begin writing new material for a new album
- Begin creating awareness for Maren’s music
- Start networking with radio stations that play our
genre of music
3rd Month
(Dec.3 - April 31.)
- Start booking small venues, open mic performances,
and collages.
- Move to doing bigger performances
- Begin doing interviews, and working with the press
- Work towards one huge concert both in Canada and
United States.
Monday, August 25, 14

16. Q & A
Monday, August 25, 14