Notion Magazine Presentation

1. NOTION magazine
Analysis and Research

2. Front CoverMasthead
The masthead ‘Notion’ is in
bold lettering of a typical font
for a magazine/newspaper. It
is easily recognizable and
customers will be able to
remember it.
Main Image
The main image of Miley
Cyrus is all on her and this
connotes she wants all the
attention on her. The shot also
shows off her body implying
that she is wanting people to
recognise her.
Differences
There is no header or flash on
this magazine cover which is
different to the other
magazines i have previously
looked at. This maybe
because the editors want to
draw attention to the main
image and feature of the
magazine.
Left third
Even though the magazine is
kept quite simple and there is
information on both sides of
the cover the left third does
dominate the rest of the cover.
Miley is holding her hat up in
the left third. This adds interest
and attracts attention.
Footer
The cover doesn't actually
have a footer but there is lines
of information and sub-articles
located at the bottom where a
footer would be placed.
Anchor
The anchor quote on this front
cover is ‘Being Miley’. The
quote shows that she is
different and does things her
own way. She wants to stand
out form the crowd and shock
people. This connotation of the
anchor is also supported by
the main image as she is
dressed quite daringly and
confidently.

3. Contents PageMasthead/Contents
The masthead on the contents
page is very simple. The whole
magazine is very minimal and
this is a connecting element
that runs throughout the
magazine.
Contents Headings
Again the heading in the
contents page are all very
minimal, in a narrow font and
neatly arranged in a 3 column
structure.
Small Images
The small images are used to
add interest to the page. they
are also used give a hint as to
what the sub-articles will be
like, what theme/style they are.
Differences
There is no editorial or
subscription box like the ones
that we saw on the NME
magazine contents page.

4. Double Page Spread
AeoCap
The large letter symbolises the
beginning of a new article/main
article. The only thing that tells
you anything about the article
is the small circle in the top left
hand corner which says ‘notion
features’.
Main Image
The main image of Miley
Cyrus shows her on a plain
background in a striking pose.
Clothing
The clothing that Miley is
wearing is skintight and she is
revealing flesh showing that
she wants to show off her
body and that she is self
confident and aware.
Difference
On this contents page there is
no main title. The is no
quote/strap-line or caption to
the image. This connotes that
with Miley what you see is
what you get. You don’t have
to look very far to find what
she’s about as an artist, its
pretty simple.
Background
The background is all black.
this allows the audience to
focus entirely on the music
artist, Miley Cyrus.
Facial Expressions
Miley’s facial expressions are
quite provocative and she
looks as if she is trying to
attract attention.

5. Audience
Notion Magazine has a massive crossover target, applying to many different audiences. The magazine
covers a wide variety of artists on it’s covers and therefore gathers an audience that appreciates many
different genres of music. this helps the magazine company as it widens its viewers and therefore they
have a good chance of getting ore customers.
Notion’s primary target audience is 18 to 30- year olds. People who like to read and like a wide variety
of music. e.g. pop, rock and roll, alternative, folk, and indie music.
Recent issues of the magazine have included: Paul McCartney - Rock and Roll music genre, Haim -
Indie music genre and the Arctic Monkeys who are of a Alternative music genre.
The magazine also wants the audience to have a mixed lifestyle with different cultures, an interesting
and original take on fashion and like to party.

6. Background
Information on Notion
Magazine
November 18th in London - PRNewswire Media announced the rebranding of its key music title, Klub
Knowledge. The Launch of the new magazine, Notion magazine, will be sold at £3.50
November 25th - A Scottish edition of Notion appears in newsagents. The magazine (especially the
Scottish version) will have a more regional focus as a change.
Some issues of the magazine have also featured CDs to accompany the main magazine. The CDs
included a combination of new music and music that had featured in their magazines. There was also
the latest fashion news and gadgets.
Exclusive interviews and song mixes were also on the CDs along with film and game trailers. Buyers
could then acsess tracks via the media player program.

7. Background
Information on Notion
Magazine
November 18th in London - PRNewswire Media announced the rebranding of its key music title, Klub
Knowledge. The Launch of the new magazine, Notion magazine, will be sold at £3.50
November 25th - A Scottish edition of Notion appears in newsagents. The magazine (especially the
Scottish version) will have a more regional focus as a change.
Some issues of the magazine have also featured CDs to accompany the main magazine. The CDs
included a combination of new music and music that had featured in their magazines. There was also
the latest fashion news and gadgets.
Exclusive interviews and song mixes were also on the CDs along with film and game trailers. Buyers
could then acsess tracks via the media player program.