Keynote given at the 2010 USBLN conference sharing the Think Beyond The Label advertising and marketing campaign. Focus is on helping businesses understand the value of hiring workers with disabilities.

1. USBLN Keynote Presented by: Barbara Otto, Health & Disability Advocates Paul Marobella, Wirestone September 22, 2010

3. The collaboration is a partnership of state health and human service agencies with MIG grants that have undertaken state and federally funded projects designed to enhance the systems that provide opportunities for people with disabilities to enter the workforce.

4. It also includes corporations committed to raising awareness that hiring people with disabilities makes good business sense.

5. Health and Disability Advocates (HDA), a national non-profit organization and technical assistance center promoting income security and improved access to health care, coordinates the campaign as its fiscal agent.

7. Alana Wallace, our actor in the “Marie” television spot, appeared on the Today Show to commemorate the 20th anniversary of the ADA and to speak about Think Beyond the Label.“…not your father’s ‘hire the handicapped’ campaign…the campaign takes a light-hearted tack rather than a sober or earnest tone.” – Stuart Elliott, The New York Times “This commercial is awesome…ThinkBeyondtheLabel.com addresses stigma around hiring disabled employees” – Livestrong Lance Armstrong Foundation, via Twitter [@LIVESTRONG] “Here’s something to RT www.thinkbeyondthelabel.com. Think Beyond the Label” OSCAR-winning actress MarleeMatlin, via Twitter [@MarleeMatlin] “Seriously consider your Diversity Branding strategy in 2010 and getting your company affiliated with a campaign like ThinkBeyondtheLabel.com. Be the company that attracts a diverse pool of talent.” – Kelly Dingee, Fistful of Talent

8. Big impact 4 Q1-Q2 Impressions (ages 25-54): 359,000,000 Q3-Q4 Impressions (18+): 646,000,000

10. 589 Twitter followers

11. 319 LinkedIn members

12. 31,006 YouTube video views (the first TV spot) (15,000 minutes of brand impressions)The life of a single status update:

14. Digital & Rich Media 8

16. 12

18. Cultivating innovative partnerships

23. The new tv spot 18

24. 19

25. From awareness to activation: rich media 20 Memorable overlay rich media incorporates video, downloads and social media sharing Rich Media Preview

29. Our mission for partnerships 26 Thinking beyond the label can move us forward.When we work together to make businesses see that people with disabilities are proven to innovate and increase productivity, we have the power to drive our nation's economic future.

30. 27 Where you come in You

32. You’ll gain another platform to spread your brand’s mission—while getting free marketing, free publicity and the ability to write off contributions on your taxes.

33. You’ll expose your brand to and gain the goodwill of the disability and advocate community, who make up the third largest market segment in the U.S.

35. Use our “I Think Beyond the Label” badge on your website to show your support.

36. Become a guest blogger on ThinkBeyondtheLabel.com.

37. Lend your expertise and knowledge to help us develop new content and tools to help businesses evolve the workforce.

39. Putting Money Where Our Mouth Is 31

40. 32 Thank you.