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Dove va il Search Marketing?

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Intervento di Marco Loguercio allo IAB Seminar sul tema "dove va il search marketing?": scenari a breve, medio e lungo periodo.

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Dove va il Search Marketing?

  1. 1. Dove va il Search Marketing? Marco Loguercio Founder & CEO, SEMS www.sems.it Milano, 4/4/2011
  2. 3. ” We will see a lot more change in upcoming 2 years compared to the past 8 years” [Tim Mayer]
  3. 4. If the past is s e a r c h , The future is prediction and suggestion.
  4. 5. “ I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next. ” [Eric Schmidt]
  5. 6. “ We know where you are, we know what you like, so we can suggest you what you should do next” [Eric Schmidt]
  6. 7. “ With your permission ” [Eric Schmidt]
  7. 8. “ Contextual discovery” [Marissa Mayer]
  8. 9. “ The power of here” [Marissa Mayer]
  9. 10. Chi sei Dove sei In che momento della giornata ti trovi Cosa ti piace Cosa hai fatto di recente Cosa hai fatto qui in passato Chi sono i tuoi amici [Contextual discovery]
  10. 11. “ With the user’s permission” [Marissa Mayer]
  11. 14. Google +1 a.k.a. Google Me a.k.a. Emerald Sea [Vic Gundotra]
  12. 15. Google __________ a.k.a. Google +1 (button) a.k.a. Google Circles a.k.a. Google +1 a.k.a. Google Me a.k.a. Emerald Sea [Vic Gundotra]
  13. 18. Everything we do with search we should do with ads [Susan Wojcicki]
  14. 19. Everything we do with search we should do with ads [Susan Wojcicki]
  15. 22. Video Search Social Local Mobile Tracking
  16. 23. Engaging The Ever-Connected Consumer Across Touchpoints March 2011 “Welcome To The Era Of Agile Commerce”
  17. 24. SEMS S.r.l. Viale del Ghisallo n. 20, 20151 Milano (Italy) Tel. +39 02 899681 || info@sems.it || www.sems.it A FullSIX company Grazie Marco Loguercio Email: [email_address] Site: www.marcologuercio.com Twitter: twitter.com/marcologuercio

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