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Voice Search in Italy - SMXL Milan 2017

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Data, figures, facts, trends and opportunities about voice search in Italy.

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Voice Search in Italy - SMXL Milan 2017

  1. 1. 15 NOVEMBER 2017 Voice Search in Italy Marco Loguercio Founder & CEO, FIND
  2. 2. @marcologuerciowww.smxl.it #SMXLmilan
  3. 3. @marcologuerciowww.smxl.it #SMXLmilan Voice Search in Italy How often do you use voice search to access information on your mobile device? 16 12 18 53 Often Sometimes Never Seldom 8 14 14 64Search by voice 46 Search by voice 36 Source: FIND, Search in Italy, 2017
  4. 4. @marcologuerciowww.smxl.it #SMXLmilan Voice Search in Italy Why don’t you use voice search? Source: FIND, Search in Italy, 2017 0 10 20 30 40 50 60 Other No trust Bad user experience Privacy Don't know how to use it Useless Why not?
  5. 5. @marcologuerciowww.smxl.it #SMXLmilan Voice query breakdown - Italy Source: FIND, Search in Italy, August 2017 28% 28%17% 14% 9% 5% General & Product Information DirectionsWeather News Agenda Other
  6. 6. @marcologuerciowww.smxl.it #SMXLmilan http://www.search-marketing.it/semblog/voice-search-2-settimane.html
  7. 7. @marcologuerciowww.smxl.it #SMXLmilan
  8. 8. @marcologuerciowww.smxl.it #SMXLmilan
  9. 9. @marcologuerciowww.smxl.it #SMXLmilan Smart Speaker Ownership in Italy
  10. 10. @marcologuerciowww.smxl.it #SMXLmilan Why would you buy a Smart Speaker? 0% 10% 20% 30% 40% 50% 60% 70% Order food To make repetitive purchases of items Traffic Weather forecasts Cooking Recipes online search Listen to news Listen to music or radio Control smart home devices with voice Source: FIND, Search in Italy, August 2017
  11. 11. @marcologuerciowww.smxl.it #SMXLmilan How would you use a Smart Speaker? 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Order food To make repetitive purchases of items Traffic Weather forecasts Cooking Recipes online search Listen to news Listen to music or radio Control smart home devices with voice Source: FIND, Search in Italy, August 2017
  12. 12. @marcologuerciowww.smxl.it #SMXLmilan How likely are you to buy a Smart Speaker? Source: FIND, Search in Italy, August 2017 24% 25% 51% Very likely Not at all likely Somewhat likely
  13. 13. @marcologuerciowww.smxl.it #SMXLmilan How do I use my Smart Speakers?
  14. 14. @marcologuerciowww.smxl.it #SMXLmilan How do I use my Smart Speakers? ‘Alexa, ….’ ‘Hey Google, …’ ‘Cortana, …’
  15. 15. @marcologuerciowww.smxl.it #SMXLmilan How do I use my Smart Speakers? 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Order food To make repetitive purchases of items Traffic Weather forecasts Cooking Recipes online search Listen to news Listen to music or radio Control smart home devices with voice
  16. 16. @marcologuerciowww.smxl.it #SMXLmilan How do I use my Smart Speakers? 0 0,2 0,4 0,6 0,8 1 1,2 Order food To make repetitive purchases of items Traffic Weather forecasts Cooking Recipes online search Listen to news Listen to music or radio Control smart home devices with voice
  17. 17. @marcologuerciowww.smxl.it #SMXLmilan How do I use my Smart Speakers? Google Home Amazon Echo Cortana (laptop)
  18. 18. Key Takeaways - Voice search is here to stay in Italy, too (but at the moment…) @marcologuerciowww.smxl.it #SMXLmilan
  19. 19. Key Takeaways - Voice search is here to stay in Italy, too (but at the moment…) - No ecosystem, no party @marcologuerciowww.smxl.it #SMXLmilan
  20. 20. Key Takeaways - Voice search is here to stay in Italy, too (but at the moment…) - No ecosystem, no party - Italy is not the USA, but italians are interested in smart speakers (and devices), too @marcologuerciowww.smxl.it #SMXLmilan
  21. 21. Key Takeaways - Voice search is here to stay in Italy, too (but at the moment…) - No ecosystem, no party - Italy is not the USA, but italians are interested in smart speakers (and devices), too - Stop dreaming, start doing @marcologuerciowww.smxl.it #SMXLmilan
  22. 22. @marcologuerciowww.smxl.it #SMXLmilan
  23. 23. @marcologuerciowww.smxl.it #SMXLmilan Marco Loguercio mloguercio@findsdm.it www.findsdm.it Thank you

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