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The Digital Road To Innovation
Michael Korbacher
Country Manager Google for Work DACH & CEE
Short Story…
The Digital Road To Innovation
Michael Korbacher
Country Manager Google for Work DACH, CEE & MEA
Trends...
75
years
1957 2003 2013
500
25
years
10
years
(average age of a
company joining
the S&P500)
Why Speed Matters...
The papal election. St. Peter's Square. Rome
The papal election. St. Peter's Square. Rome
Moonshot Thinking
Not improve by 10%, but by 10X
Some current Moonshots
1. Focus on the user 2. Innovation is not
Perfection
3. Being fast is Better
“Big will not beat small anymore. It
will be fast beating slow.”
Rupert Murdoch
Launch fast and Iterate...
4. Ideas come from
everywhere
5. Share and collaborate 6. Data beats Politics
7. Develop Ideas,
Don‘t kill them
8. Allow Errors 9. Freedom to Passion
Digital Brand Digital Culture Digital Business
The Digital Business Equation
BuildConnect Visualize Find Access
The biggest risk is not taking a risk
THANK YOU
contact: mkorbacher@google.com

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