Now is the time to transform your organization into it's next generation self! Create a new vision, increase sales and make that vision a reality! Here's 10-Reasons why you'd want to do that.

2. Thomas’experience,visionandno-limitsapproachtoaggressive
newbusinessacquisitionhashelpedhundredsofindustrial,
manufacturingandbusinessservicefirmstransformfromdated,
staidlookingorganizationsintobold,dynamic,salesandmarketing
drivenmachines.Throughtheirprovennewbusinessacquisition
program,Thomasandhisteamareresponsibleforhelpingdozens
oftheirclient’sorganizationsdouble,tripleorevenmoreinsalesoftheirclient’sorganizationsdouble,tripleorevenmoreinsales
revenuefromthetimetheyengageus.Thomasalsoservesasan
outsourcedsalesandmarketingmanageratseveralorganizations
providingnewbusinessdevelopmentinsight,corporatevision,sales
process/automationconsultingandimplementation.
Helpingindustrial,manufacturingandbusinessserviceorganizations
makethecriticalshifttothedigitalworldforleadgenerating,new
customeracquisition/retentionandsellingtheirproductsandservicescustomeracquisition/retentionandsellingtheirproductsandservices
hasbecomeThomas’newpassion.Therefore,applyingtomorrow’s
innovativedigitalstrategies,improveduserexperienceandbreakthrough
conceptstotheindustrialandB2Bworldhasbecomethisserial
entrepreneur’smission!
Thomasisanautoracingenthusiastwhoalsoenjoyshiking,thebeach
andbeingamentortobusinessstart-uporganizations.
ANCONATHOMAS
EGuide ABOUTTHEAUTHOR

3. CompeteonMoreThanPrice
IncreasetheValueofYourFirm
PackageforSuccession,PackageforSuccess!
ChangetheTrajectory
AllowYourselftoAimHigher
AChangingMarketplace
AttractNewCustomersAttractNewCustomers
AttractBetter/TopPersonnel
Motivate/InspireYourExistingEmployees
YouDeservetobetheOwnerofaGreatCompany
1.
2.
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7.7.
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TableofContents
EGuide10ReasonstoRebrandandTransformYourManufacturingorIndustrialCompany

4. $
Lookinglikealeaderinyour
marketplacewillhelpyouto
appearmorecredible,more
capable,andworthyof
high-valueopportunities.
1CompeteonMore
ThanPrice:
EGuide10ReasonstoRebrandandTransformYourManufacturingorIndustrialCompany

5. Companieswholeaddosoby
portrayingasophisticationand
expertisethatearnstrust.This
givestheiraudiencestheimpression
thatthecompanyistheindustry’s
finestandthereforetheirprojects
willbehandledinaprofessionalwillbehandledinaprofessional
andtimelyfashion.
1REASON
EGuide REASON1:COMPETEONMORETHANPRICE

6. Lookingaggressiveandat“thetopofyourgame”-
frombothatechnicalandacorporateidentity
standpoint-arebothvitaltothefutureofyourcompany.
Instillingconfidenceisessential:appearing
forward-thinkingoreven“next-generation”willtrumpa
companythatappearsdatedanduninspiringeverytime.
1REASON
REASON1:COMPETEONMORETHANPRICEEGuide

7. Notallordersorsalesgotothelowest
bidder.Turnthetablesandcommunicate
yourabilitytobemore,domoreor
providemorevalueinsomewaythat
canhelpstopthe‘racetothebottom’
(pricewise).Whilecompetitivepricingis
veveryimportant...it’snoteverything!
1REASON
REASON1:COMPETEONMORETHANPRICEEGuide

8. Oftenabusinessownerfeels
uncomfortablebraggingabout
thecapabilities,expertiseand
valuetheircompanybringsto
theircustomers.Asaresult,
theircorporateidentityandthe
waytheypositionthemselveswaytheypositionthemselves
fallsshortoftheirtrueintentions
andabilities.
1REASON
EGuide REASON1:COMPETEONMORETHANPRICE

9. Maximizeyourcompany’s
realandperceivedvalue
byportrayingthought-leadership,
competencyandtheeaseof
doingbusinesswithyou.
2IncreasetheValue
ofYourFirm:
EGuide10ReasonstoRebrandandTransformYourManufacturingorIndustrialCompany

10. Agreat-lookingfirmthatemanates
thecharacterandpersonaofaquality
companyunderstandsthattheir
perceivedvaluewillexceedthat
ofanorganizationthatlooksdated
orstale.Ifyourcompanylookslike
yesterday’svendor,thenyou’regoingyesterday’svendor,thenyou’regoing
tolosevaluableopportunitiesand
bejudgedinaccurately.
2REASON
EGuide REASON2:INCREASETHEVALUEOFYOURFIRM

11. It’softensaid,“It’snotwhereyouareatcurrently,
butmorethedirectionyouareheadedthat’simportant.”
Givetheimpressiongreatthingsarehappeningatyour
company-changesandimprovementsare
excitingandimportantwhencreatingtheperception
thatyourcompanyhasvalue,vision,andahead-start
ontheroadtogrowth.ontheroadtogrowth.
2REASON
REASON2:INCREASETHEVALUEOFYOURFIRMEGuide

12. VISION
GROWTH
SOLUTIONS
Audiencesthatyoucaninfluencepositively
throughaneffectiveCorporateIdentity
Transformationwillincludebankers,
shareholders,currentandprospective
customers,suppliersandvendors,
current/futureemployees,andmore.
TheactualvaluethatcanbecapturedTheactualvaluethatcanbecaptured
fromlookinggreatmaybedifficultto
measure,howeverdependingonthe
situation,clearlyitmakessense.
2REASON
REASON2:INCREASETHEVALUEOFYOURFIRMEGuide

13. Lookforopportunitiestoaggressively
name/brandor‘package-up’/products
orproductlines,processesorspecial
elementsofyourservicethatmake
yourcompanydifferent.Thesetangible
differentiatorswillprovideyouwith
anadvantageovercompetitorswhoanadvantageovercompetitorswho
areonlysellingtheservice.
2REASON
EGuide REASON2:INCREASETHEVALUEOFYOURFIRM

14. Creatingbusinessormarketingunitscanbean
effectivestrategywhenacompanyhas
dedicatedcapabilitiesorservicestheywishto
highlightorpromote.Brandeddedicatedmarketing
unitswillgiveyouanadvantagewhen
pursuingbusinessinthoseareas
versuscompaniesthatjustprovidetheseversuscompaniesthatjustprovidetheservices.
2REASON
REASON2:INCREASETHEVALUEOFYOURFIRMEGuide

15. Transitionisanimportant
pointinacompany’slife...
makeitgreat!
3PackageforSuccession,
PackageforSuccess!
EGuide10ReasonstoRebrandandTransformYourManufacturingorIndustrialCompany

16. Thesuccessionofacompanycan
takemanyshapesandforms.
Whenyouarethinkingabout
whatthefutureholdsforyour
company,thequalityofyourcorporate
identityandthewaythatyou’ve
positionedyourfirmwilldirectlypositionedyourfirmwilldirectly
impactyourdecisions(whatever
theyare)inadramaticway.
3REASON
EGuide REASON3:PACKAGEFORSUCCESSION:PACKAGEFORSUCCESS!

17. Ifyou’replanningonsellingand/ormergingyourorganization,
it’simportanttoapproachtheprocessfromthebuyer’s
pointofview...thelookandgraphicpresenceoftheorganization
saysalotabouthowthecompanyfeelsabout
itselfanditsroleinthemarketplace.Thebuyer’sperception
ofyourcompanywillbeformedbythethingsthey
seeandfeelaswellasthebalancesheetandequipment.seeandfeelaswellasthebalancesheetandequipment.
3REASON
REASON3:PACKAGEFORSUCCESSION:PACKAGEFORSUCCESS!EGuide

18. However,lookingthepartisonly
halfoftheequation.Italsorequires
anongoingandsystematicnew
businessacquisitionstrategyand
programinplace.Acompany
withoutadefinedprograminplace
willbeviewedasonewithoutwillbeviewedasonewithout
directionorgrowthgoals.Simply
hopingthatnewbusinessand
increasedrevenueswillhappen
ontheirownisnotenough.
3REASON
EGuide REASON3:PACKAGEFORSUCCESSION:PACKAGEFORSUCCESS!

19. Givingtheimpressionofaleaderin
yourindustrymightnotcomeeasily
withoutsomeadjustments.Youmight
needto‘shakethingsup’andmake
somechanges.Youmayneedto
re-thinkyourmarketingstrategy.
YYoumightneedtore-brand.Youmay
needtoseriouslythinkaboutwhat
youcouldreallybe?
3REASON
EGuide REASON3:PACKAGEFORSUCCESSION:PACKAGEFORSUCCESS!

20. Butevenmoreimportantly,
youneedtothinkaboutyour
company’sevolution.Youneed
toshowtheworldthatyou’re
adaptableandcapableof
changinginalignmentwith
thebusinesslandscape.thebusinesslandscape.
3REASON
REASON3:PACKAGEFORSUCCESSION:PACKAGEFORSUCCESS!EGuide

21. Salesstagnant?
Declining?
Don’tjuststandthere...
4ChangetheTrajectory:
EGuide10ReasonstoRebrandandTransformYourManufacturingorIndustrialCompany

22. Executingacorporatetransformation
andeffectivereintroductiontothe
marketplacewillprovideyourorganization
withaninjectionofattention,curiosity
and-bestofall-newbusinessopportunity.
Currentcustomersaremotivatedby
knowingthatthey’redoingbusinessknowingthatthey’redoingbusiness
withaleader;pastordormantcustomers
canbeapproachedandprospective
customersareattractedthroughan
excitingnewmessage.
4REASON
EGuide REASON4:CHANGETHETRAJECTORY

23. Theimportanceoftheseintangibles
onacompany’sfuturecannotbe
underestimated.Anewcustomertakes
lessthanasecondtodecidewhether
yourcompanyisworthyoftheirwork
andopportunity.Changingthatperception
iskeytoacompany’sviabilityandiskeytoacompany’sviabilityand
futuresuccess.
REVERSE
DIRECTION
4REASON
EGuide REASON4:CHANGETHETRAJECTORY

24. Manybusinessownersdon’trealizethat
prospectivecustomerswillestablishtheir
opinionofyourbusinesswithinthefirstfew
secondsofexposure.Youneedtofinda
waytocapturethecustomer’simagination
andinfluencetheirperception.Ifyoucan
sellyourbrandidentitywithinthefirstfewsellyourbrandidentitywithinthefirstfew
seconds,you’regoingtodowellforyourself–
these‘intangibles’arecrucialtothatprocess.
IMPRESSION
FIRST
4REASON
EGuide REASON4:CHANGETHETRAJECTORY

25. Theimpactofcorporatetransformationonacompany
thathasneverhadaggressive,ongoing
new-businessacquisitionactivityorastrong
corporateidentityisalwaysdramatic–
andinmostcasestrulygame-changing.
4REASON
REASON4:CHANGETHETRAJECTORYEGuide

26. Remember,thisisn’t
dressrehearsal...
5AllowYourselfto
AimHigher:
EGuide10ReasonstoRebrandandTransformYourManufacturingorIndustrialCompany

27. Whenyourorganizationlookslikeandbehaveslikean
industryleaderyoursalesandsupportteam
willactwithagreaterlevelofskillandcompetence.
Yourcompanywillbeviewedinawholenew
lightanditwillbeeasierto‘fishupstream’bytargeting
largerpreviouslyunapproachableprospectivecustomers.
5REASON
REASON5:ALLOWYOUTOAIMHIGHEREGuide

28. CONFIDENCE
5REASON
EGuide REASON5:ALLOWYOUTOAIMHIGHER
Organizationsthatare
responsibleforlarger/more
valuableprojectsaremore
confidentdoingbusinesswith
companiesthatappeartobe
morelikethemthancompanies
thatarepositionedassmaller,thatarepositionedassmaller,
lesscapableorganizations.

29. Whoisonyourcompany’sdream100customerlist?
Transformingyourcompanyintoamarket
leaderwillhelpyoutopursue,attractandsecure
higher-levelopportunitiesandbettercustomers.
Makethose“dreamcustomers”areality!
5REASON
REASON5:ALLOWYOUTOAIMHIGHEREGuide

30. Transformingyourcompany
intoonethatlookslikea
market-leaderwillhelpyou
toattractbetter,higher-level
customersandopportunities.
5REASON
REASON5:ALLOWYOUTOAIMHIGHEREGuide

31. Areyouchangingand
evolvingtoleveragethe
newrules?
6AChanging
Marketplace:
EGuide10ReasonstoRebrandandTransformYourManufacturingorIndustrialCompany

32. Themarketplaceischangingatthespeedof
light...Thesimpletruthisthatit’snoteasytostay
competitiveintoday’sfast-pacedenvironment.
Securingthebetterqualityordersandwinning
thehighly-desiredaccountsareprocessesthat
arebecomingmorecomplicatedandmore
difficult–andthecomplexityandexpertisedifficult–andthecomplexityandexpertise
neededtoperformthesetasksisoverwhelming.
Fewcompanieshavetheinternalresourcesand
knowledgerequiredtonavigatethesenew
andsometimesuncharteredwatersproperly
andeffectively.
6REASON
EGuide REASON6:ACHANGINGMARKETPLACE

33. Theleadgenerationandnurturing
processhasevolveddramatically
comparedtotheoff-lineapproach
ofsalesandcustomeracquisition
activity.Yousimplycannotrely
onyesterday’smethodstoattract
andsecuretoday’scustomers.andsecuretoday’scustomers.
6REASON
EGuide REASON6:ACHANGINGMARKETPLACE

34. Theperspectivechoicesacustomerhasin
selectingtheirnextvendorhasneverbeengreater.
Makingsureyourcompanyispositioned
tomaximizeexposureandvisibilitytoprospects
iskeyintherapidlychangingdynamicof
“whogetsthework”.
6REASON
REASON6:ACHANGINGMARKETPLACEEGuide

35. Socialmedia,paiddigitalsearch,
searchengineoptimization,andcontentgeneration
strategiesarejustafewofthenewdisciplines
thateverycompanymustmaster
andutilizeintoday’sbusinessenvironment.
6REASON
REASON6:ACHANGINGMARKETPLACEEGuide

36. It’sallaboutgrowth
andnewcustomers
7AttractNewCustomers:
EGuide10ReasonstoRebrandandTransformYourManufacturingorIndustrialCompany

37. Don’tforget–
Webvisitorswillmake
adecisionaboutyour
companyinlessthan
asecond!
7REASON
REASON7:ATTRACTNEWCUSTOMERSEGuide

38. Theoldadageof,“Younever
haveasecondchancetomake
afirstimpression”certainly
applieshere.Ifyouridentityand
corporatepresentationdonot
measureup,thenyou’lldefinitely
bepassedupinfavorofthenextbepassedupinfavorofthenext
vendorinline.
7REASON
EGuide REASON7:ATTRACTNEWCUSTOMERS

39. Customersarelookingforvendorswhoknowwhat
they’redoingandwhoarecompetentservice
providers.Creatinganenvironmentthatpiques
customer’sinterest,providesthesolutions
they’relookingforandattractsnewopportunity
iskeytonewcustomeracquisitiontoday!
7REASON
REASON7:ATTRACTNEWCUSTOMERSEGuide

40. Aboveall,youshouldbe
consistentlyonthelookout
forbetterwaysofoperating.
Youneedtobebetterthan
yourcompetitors.Youneedto
lookbetter,soundbetter,and
communicateyourcompetitivecommunicateyourcompetitive
advantagesinawaythat’s
goingtocontinuetodraw
peoplein.
7REASON
EGuide REASON7:ATTRACTNEWCUSTOMERS

41. Theprocessofattractingnew
customersintoday’smarketplace
iscomplexandcompetitive–
butit’simportantthatyouuse
everytoolinyourarsenaltomake
ithappen.Youneedtouseyour
website,yoursocialmedia,yourwebsite,yoursocialmedia,your
onlineadvertisements,etc.
7REASON
EGuide REASON7:ATTRACTNEWCUSTOMERS

42. Securinggreattalent...
it’sajungleoutthere!
8AttractBetter/
TopPersonnel:
EGuide10ReasonstoRebrandandTransformYourManufacturingorIndustrialCompany

43. Inmanyindustries,findingtalented
humancapital(employees)isa
seriousstruggle.Experienced
employeeshavethepowerto
choosetheiremployer,andwill
undoubtedlybewatchingyour
companyclosely.Areyoucompanyclosely.Areyou
cultivatinganenvironmentthat
industry-leadingteam-members
willbedrawnto?
8REASON
EGuide REASON8:ATTRACTBETTER/TOPPERSONNEL

44. Ifyouwereamongthebest,wouldyoufeel
confidentwiththeimpressionthatyourcompany
iscommunicating?Isyourorganizationa
placewhereemployeeswillbenefitinthelongrun?
8REASON
REASON8:ATTRACTBETTER/TOPPERSONNELEGuide

45. Asophisticated,good-looking
companythatcommunicates
itsservicesandexpertise
confidentlyandeffectively
cancreateanatmosphere
thatpotentialemployeeswill
wanttogeton-boardwith!wanttogeton-boardwith!
8REASON
EGuide REASON8:ATTRACTBETTER/TOPPERSONNEL

46. Greatemployeeswanttobelievethat
theircompanyisprosperingandmoving
forward.Theywanttoknowthatthe
company’sfutureisbright,andthatthey’ll
beabletogrowasthecompanymoves
forward.Theydon’twanttoloseground,
andtheydon’twanttowastetheirtime.andtheydon’twanttowastetheirtime.
It’stheirlivelihoodandit’svitallyimportant
tounderstandthat.Leverageyourbrand
appealinawaythatwillattractand
securequalityteammembers.
8
FUTURE
REASON
EGuide REASON8:ATTRACTBETTER/TOPPERSONNEL

47. Uplifttheattitudes
andemotions
ofyourcurrentteam!
9Motivate/InspireYour
ExistingEmployees:
EGuide10ReasonstoRebrandandTransformYourManufacturingorIndustrialCompany

48. ?
Uncertaintyandalackofvision
aretwoofthemostimportant
concernsoftoday’ssmall-business
employee.Notknowingwhat’s
goingtohappencanzapproductivity
andworkqualityifyourbusiness’
futureplansaren’tcommunicatedfutureplansaren’tcommunicated
effectively.
9REASON
EGuide REASON9:MOTIVATE/INSPIREYOUREXISTINGEMPLOYEES

49. Acorporatetransformationandidentity
upgradecandoalottogiveyour
employeestheimpressionthattheir
companyhasabright,secure,and
excitingfuture.Acompanythatnot
onlyknowswhereit’sgoing,butthat
canalsopositionitselftoarriveatcanalsopositionitselftoarriveat
itsintendeddestinationwillproduce
aworkforcethat’smoremotivated,
morequality-oriented,andmore
concernedwithsuccessandprosperity.
9REASON
EGuide REASON9:MOTIVATE/INSPIREYOUREXISTINGEMPLOYEES

50. Noonereallyknowsthetruevalueof
anexcited,drivenworkforceversus
oneofuncertaintyandmisunderstanding.
We’rebettingit’sincalculable.
9REASON
REASON9:MOTIVATE/INSPIREYOUREXISTINGEMPLOYEESEGuide

51. 10
Beproudofyourfirm!
YouDeservetobe
theOwnerofaGreat
Company:
EGuide10ReasonstoRebrandandTransformYourManufacturingorIndustrialCompany

52. Mostsmallbusinessownersare
modest,hard-workingindividuals
whoareuncomfortablewith
theideaofbraggingabout
themselvesorthecapabilities
oftheirorganization.Many
donothaveavisionorplandonothaveavisionorplan
totaketheircompaniesto
thenextlevel.
10REASON
EGuide REASON10:YOUDESERVETOBETHEOWNEROFAGREATCOMPANY

53. They’resmartbusiness-peoplewhoaregreat
atrunningtheircompanies...theyjust
maynotbe‘salesandmarketingtypes’or
perhapstheyareuncomfortablewith
thewholeidea...sometimesthathappens.
10REASON
REASON10:YOUDESERVETOBETHEOWNEROFAGREATCOMPANYEGuide

54. Asabusinessowner,yourbestbet
istouseoutsidetalenttohelpyou
packageyourcompany’scapabilities
intoamarketingplatformthatwill
workforyou.Youneedtocommunicate
aggressivelytotheworldthatyou’re
readytosolvesomeofyourindustreadytosolvesomeofyourindustry’s
toughestproblems.It’sajungleout
there,andthere’snoroomfor
misplacedmodestyormistakes
whenitcomestocommunicating
withpotentialclients.
10REASON
EGuide REASON10:YOUDESERVETOBETHEOWNEROFAGREATCOMPANY

55. It’stimetoputastakeintheground
anddefineyourcompany’srole
inthemarketplace.Beboldandconfidentin
yourcompany’scapabilities;
communicateyourstrengthsandexpertise
clearlyandproactively.Goaheadandbrag...
10REASON
REASON10:YOUDESERVETOBETHEOWNEROFAGREATCOMPANYEGuide

56. Phone:424-241-0755
Email:tom@nextgenvendor.com
www.nextgenvendor.com
ContactMe
ANCONATHOMAS
EGuide CONTACTME