Download the book 10 reasons to become a NEXTGEN Vendor and learn why you want to help your company transform into its NEXT-generation self. The market has changed have you?

2. Seestheimportanceofdoingthingsdifferently...
better...moreeffectivelythantheirdirectcompetitors...
competitiveadvantage.
Isconsciousoftheircustomer’sexperiencewhen
interactingwiththem.They’refocusedonlookingfor
waystoimprovetheirprocess,serviceandoverall
experienceengagement...experienceengagement...
Leadersandteamplayersarevision-drivenand
focusedonclear,definedgoals,objectivesand
planned-desiredoutcomes.
ANEXTGENVendorisanOrganizationthat...
EGuide10ReasonstoBecomeaNEXTGENVendor!

3. Recognizesthevalueoftheirbrandandcontinues
toinvestandsupporttheirmarketpresentation.
Executesamixofdigitalandtraditionalsales,
marketing/newbusinessacquisitiontoolsand
strategiestopursueandsecuretheopportunities
requiredtomeettheirgrowthandrevenuegoals.
Alwaysseekingwaystoimprove,evolveandgrowAlwaysseekingwaystoimprove,evolveandgrow
inskill,technology,andmindset!Anorganization
lookingtomakebigthingshappen!
ANEXTGENVendorisanOrganizationthat...
EGuide10ReasonstoBecomeaNEXTGENVendor!

4. Thomas’experience,visionandno-limitsapproachtoaggressive
newbusinessacquisitionhashelpedhundredsofindustrial,
manufacturingandbusinessservicefirmstransformfromdated,
staidlookingorganizationsintobold,dynamic,salesandmarketing
drivenmachines.Throughtheirprovennewbusinessacquisition
program,Thomasandhisteamareresponsibleforhelpingdozens
oftheirclient’sorganizationsdouble,tripleorevenmoreinsalesoftheirclient’sorganizationsdouble,tripleorevenmoreinsales
revenuefromthetimetheyengageus.Thomasalsoservesasan
outsourcedsalesandmarketingmanageratseveralorganizations
providingnewbusinessdevelopmentinsight,corporatevision,sales
process/automationconsultingandimplementation.
Helpingindustrial,manufacturingandbusinessserviceorganizations
makethecriticalshifttothedigitalworldforleadgenerating,new
customeracquisition/retentionandsellingtheirproductsandservicescustomeracquisition/retentionandsellingtheirproductsandservices
hasbecomeThomas’newpassion.Therefore,applyingtomorrow’s
innovativedigitalstrategies,improveduserexperienceandbreakthrough
conceptstotheindustrialandB2Bworldhasbecomethisserial
entrepreneur’smission!
Thomasisanautoracingenthusiastwhoalsoenjoyshiking,thebeach
andbeingamentortobusinessstart-uporganizations.
ANCONATHOMAS
EGuide ABOUTTHEAUTHOR

5. CompeteonMoreThanPrice
AChangingMarketplace
AttractNewCustomers
AllowYourCompanytoAimHigher
AttractBetter/TopPersonnel
Motivate/InspireYourExistingEmployees
ChangetheTrajectoChangetheTrajectory
IncreasetheValueofYourFirm
PackageforSuccession,PackageforSuccess!
AcceleratedGrowthProgram
1.
2.
3.
4.
5.
6.
7.7.
8.
9.
10.
TableofContents
EGuide10ReasonstoBecomeaNEXTGENVendor!

6. $
Lookinglikealeaderinyour
marketplacewillbetterposition
youtoappearmoresophisticated,
morecapable,andworthyof
high-valueopportunities.
1CompeteonMore
ThanPrice:
EGuide10ReasonstoBecomeaNEXTGENVendor!

7. Companieswholeaddosoby
portrayingasophisticationand
expertiseaimedatearningtrust.
Customersexpectmorefromtheir
suppliers&vendors,theyßwantto
workwithleadersandorganizations
thatcanprovidemorethanjustthethatcanprovidemorethanjustthe
productorservice.
1REASON
EGuide REASON1:COMPETEONMORETHANPRICE

8. Lookingprogressiveandat“thetopofyourgame”-
frombothatechnicalandacorporatebranding
standpoint-arebothvitaltothefutureofyourcompany.
Instillingconfidenceisessential:appearing
forward-thinkingoreven“next-generation”willbeatan
organizationthatappearsdatedanduninspiringeverytime.
1REASON
REASON1:COMPETEONMORETHANPRICEEGuide

9. Notallsales(orbusiness)goestothe
lowestbidder.Turnthetablesand
communicateyourabilitytoprovide
morevalue,betterserveandsupport
insomewaythatcanhelpyoustop
the‘priceracetothebottom’.While
competitivepricingisvecompetitivepricingisveryimportant...
it’snoteverything!
1REASON
REASON1:COMPETEONMORETHANPRICEEGuide

10. Oftenabusinessownerfeels
uncomfortablebraggingabout
thecapabilities,expertiseand
valuetheircompanybringsto
theircustomers.Asaresult,
theircorporatebrandandthe
waytheypositionthemselveswaytheypositionthemselves
fallsshortoftheirtrueintentions
andcompanycapabilities.
1REASON
EGuide REASON1:COMPETEONMORETHANPRICE

11. Hasyourcompany
evolvedtoleveragethe
newrulesofthegame?
2AChanged
Marketplace:
EGuide10ReasonstoBecomeaNEXTGENVendor!

12. Themarketplaceischangingatthespeedof
light...Thesimpletruthisthatit’snoteasytostay
competitiveinthisfast-pacedenvironment.
Securingbetterqualitybusinessandwinning
highly-desiredaccountsareprocessesthat
arebecomingmorecomplicatedandmoredifficult–
thecomplexityandexpertiseneededtoperformthecomplexityandexpertiseneededtoperform
thesetasksisoftenoverwhelming.Fewcompanies
havetheinternalresourcesandknowledge
requiredtonavigatethesenewandsometimes
uncharteredwatersproperlyandeffectively.
2REASON
EGuide REASON2:ACHANGINGMARKETPLACE

13. Theleadgenerationandnurturing
processhasevolveddramatically
comparedtotheformeroff-line
approachofsalesandcustomer
acquisitionactivity.Yousimplycannot
relyonyesterday’smethodstoattract
andsecuretoday’smoresophisticatedandsecuretoday’smoresophisticated
anddemandingcustomers.
2REASON
EGuide REASON2:ACHANGINGMARKETPLACE

14. Theperspectivechoices(andeaseofaccess)acustomer
hasinselectingtheirnextvendorhasneverbeengreater.
Seeingthatyourcompanyispositionedtomaximize
exposureandvisibilitytoprospectsiskeyintherapidly
changingdynamicof“whogetsthework”.
2REASON
REASON2:ACHANGINGMARKETPLACEEGuide

15. Socialmedia,LinkedIn,paiddigitalsearch,
searchengineoptimization,andcontentgeneration
strategiesarejustafewofthenewdisciplines
thateverycompanymustmaster
andutilizeintoday’sbusinessenvironment.
2REASON
REASON2:ACHANGINGMARKETPLACEEGuide

16. It’sallaboutgrowth
andnewcustomers
3AttractNewCustomers:
EGuide10ReasonstoBecomeaNEXTGENVendor!

17. 3REASON
REASON3:ATTRACTNEWCUSTOMERSEGuide

18. Theoldadageof,“Younever
haveasecondchancetomake
afirstimpression”certainly
applieshere.Ifyourbrandand
‘solutionspresentation’donot
measureup,thenyouruntherisk
ofbeingpassedoverinfavoroftheofbeingpassedoverinfavorofthe
nextvendorinline.
3REASON
EGuide REASON3:ATTRACTNEWCUSTOMERS

19. Customersareseekingvendorstheycantrustand
relyon...morethanjustcompetentserviceproviders.
Creatinganenvironmentthatpiquescustomer’sinterest,
providesthesolutionsthey’relookingforandattracts
newinquiresiskeytonewcustomeracquisitiontoday!
3REASON
REASON3:ATTRACTNEWCUSTOMERSEGuide

20. Aboveall,youshouldbeconsis-
tentlyonthelookoutforbetter
waysofperforming,servingand
delivering.Inordertoexceedyour
competitorsefforts,you’llneed
tolookbetter,soundbetterand
communicateyourcompany’scommunicateyourcompany’s
differentiationinwaysthatdrive-
resultsthroughsalesgrowth.
3REASON
EGuide REASON3:ATTRACTNEWCUSTOMERS

21. Theprocessofattractingnew
customersintoday’smarketplace
iscomplexandcompetitive–
howeverit’simportantthatyouuse
everytoolinyourarsenaltoseethat
happen.Yourwebsite,socialmedia,
analytics,leadgenerationandyouranalytics,leadgenerationandyour
onlineadvertisementsareplaykey
rolesintheprocessofnewcustomer
acquisition.
3REASON
EGuide REASON3:ATTRACTNEWCUSTOMERS

22. Remember,thisisn’t
dressrehearsal:
Anddaylightsburning...
4AllowYourCompany
toAimHigher:
EGuide10ReasonstoBecomeaNEXTGENVendor!

23. Whenyourorganizationlookslikeandbehaveslikean
industryleaderyoursalesandsupportteam
willactwithagreaterlevelofskillandcompetence.
Yourcompanywillbeviewedinawholenew
lightanditwillbeeasierto‘fishupstream’bytargeting
largerpreviouslyunapproachableprospectivecustomers.
4REASON
REASON4:ALLOWYOURCOMPANYTOAIMHIGHEREGuide

24. CONFIDENCE
4REASON
EGuide REASON4:ALLOWYOURCOMPANYTOAIMHIGHER
Organizationsthatareresponsible
forlarger/morevaluableprojects
aremoreconfidentdoingbusiness
withcompaniesthatappeartobe
capableandworthyoftheirwork.
Companiespositionedassmaller,
lesssophisticated/capableorganizationslesssophisticated/capableorganizations
justdon’tandwon’tmeasureup

25. Whoisonyourcompany’sdream100customerlist?
TransformingyourcompanyintoaNEXTGENVendor
willhelpyoutopursue,attractandsecure
higher-levelopportunitiesandbettertypesofbusiness.
Whilemakingthose“dreamcustomers”reality!
4REASON
REASON4:ALLOWYOURCOMPANYTOAIMHIGHEREGuide

26. There’snomagictothelaw
ofattraction,howitworksand
howonecanleverageitto
helpingyoupursueandsecure
better,higher-levelcustomers
andnewopportunities.
4REASON
REASON4:ALLOWYOURCOMPANYTOAIMHIGHEREGuide

27. Securinggreattalent...
it’sajungleoutthere!
5AttractBetter/
TopPersonnel:
EGuide10ReasonstoBecomeaNEXTGENVendor!

28. Inmanyindustries,findingtalented
humancapital(employees)isa
seriousstruggle.Experienced
employeeshavethepowerto
choosetheiremployer,andwill
undoubtedlybewatchingyour
companyclosely.Areyoucompanyclosely.Areyou
cultivatinganenvironmentthat
industry-leadingteam-members
willbedrawnto?
5REASON
EGuide REASON5:ATTRACTBETTER/TOPPERSONNEL

29. Ifyouwereamongthebest,wouldyoufeel
confidentwiththeimpressionthatyourcompany
iscommunicating?Isyourorganizationa
placewhereemployeeswillbenefitinthelongrun?
5REASON
REASON5:ATTRACTBETTER/TOPPERSONNELEGuide

30. Abold,aggressive,vision-driven
organizationthatcommunicates
itsexpertiseanddifferentiation
confidentlyandeffectivelycreates
anatmospherethatpotential
employeeswillwanttojoinand
becomeapabecomeapartof...
5REASON
EGuide REASON5:ATTRACTBETTER/TOPPERSONNEL

31. Greatemployeeswanttobelievethat
theircompanyisprosperingandmoving
forward.Theimportanceofknowing
theircompany’sfutureisbright,andthat
they’llbeabletogrowasthecompany
movesforwardcannotbeunderstated...
LeverageyourNEXTGENVendorbrandLeverageyourNEXTGENVendorbrand
appealinawaythatwillattractand
securequalityteammembers.
5
FUTURE
REASON
EGuide REASON5:ATTRACTBETTER/TOPPERSONNEL

32. Uplifttheattitudes
andoutcomesofyour
currentteammembers!
6Motivate/InspireYour
ExistingEmployees:
EGuide10ReasonstoBecomeaNEXTGENVendor!

33. ?
Uncertaintyandalackofvision
aretwoofthemostimportant
concernsoftoday’ssmall-business
employee.Notknowingwhat’s
goingtohappencanzapproductivity
andworkqualityifyourbusiness’
futureplansaren’tcommunicatedfutureplansaren’tcommunicated
effectively.
6REASON
EGuide REASON6:MOTIVATE/INSPIREYOUREXISTINGEMPLOYEES

34. Acorporatetransformationcandoa
lottogiveyouremployeestheimpression
thattheircompanyhasabright,secure,
andexcitingfuture.Acompanythatnot
onlyknowswhereit’sgoing,butthat
canalsopositionitselftoarriveat
itsintendeddestinationwillproduceitsintendeddestinationwillproduce
aworkforcethat’smoremotivated,
morequality-oriented,andmore
concernedwithsuccessandprosperity.
6REASON
EGuide REASON6:MOTIVATE/INSPIREYOUREXISTINGEMPLOYEES

35. Noonereallyknowsthetruevalueof
anexcited,drivenworkforceversus
oneofuncertaintyandmisunderstanding.
We’rebettingit’sincalculable.
6REASON
REASON6:MOTIVATE/INSPIREYOUREXISTINGEMPLOYEESEGuide

36. Salesstagnant?
Growthstalled?
Marketsharedeclining?
Don’tjuststandthere...
7ChangetheTrajectory:
EGuide10ReasonstoBecomeaNEXTGENVendor!

37. Executingasuccessfulcorporate
transformationandeffectivereintroduction
tothemarketplacewillprovideyour
organizationwithaninjectionofattention,
curiosity,respectand-bestofall-new
businessopportunity.Currentcustomers
aremotivatedbyknowingthatthey’rearemotivatedbyknowingthatthey’re
doingbusinesswithanorganizationthat’s
evolving;pastordormantcustomerscanbe
re-approachedandprospectivecustomers
canbebetterinfluencedthroughanexciting
newmessage.
7REASON
EGuide REASON7:CHANGETHETRAJECTORY

38. Theimportanceoftheseintangibleson
acompany’sfuturecannotbeunder-
estimated.Whenevaluatingapotential
supplieranewcustomertakeslessthan
asecondtodecidewhetheryourcompany
isworthyoftheirworkandopportunity.
Inthemarketplacetoday,it’snotwhatInthemarketplacetoday,it’snotwhat
youdobuthowyou’redoingitbetter,
differentandmoreeffectively.
REVERSE
DIRECTION
7REASON
EGuide REASON7:CHANGETHETRAJECTORY

39. Mostbusinessownersdon’trealizethat
prospectivecustomerswillestablishtheir
opinionofyourbusinesswithinthefirstfew
secondsofexposure.Youneedtofinda
waytocapturethecustomer’sattention,
piquetheirinterestandinfluencetheir
perception.Ifdoneright...yourbrandingandperception.Ifdoneright...yourbrandingand
messagecanmotivateyouraudiencesto
wanttolearnmoreaboutyourorganization.
IMPRESSION
FIRST
7REASON
EGuide REASON7:CHANGETHETRAJECTORY

40. Theimpactofcorporatetransformationonacompany
thathasneverhadaggressive,ongoing
marketing,process-basednew-businessacquisition
activityorastrongcorporatebrandisalwaysdramatic–
andinmostcasestrulygame-changing.
7REASON
REASON7:CHANGETHETRAJECTORYEGuide

41. Maximizeyourcompany’s
realandperceivedvalue
byportrayingthought-leadership,
competencyandtheeaseof
doingbusinesswithyou.
8IncreasetheValue
ofYourFirm:
EGuide10ReasonstoBecomeaNEXTGENVendor!

42. Asharp-lookingfirmthatemanates
thecharacterandpersonaofasmart-
capablecompanyunderstandsthattheir
perceivedvaluewillexceedthatofan
organizationthatlooksdated,staid.
Ifyourcompanylooks(andacts)like
yesterday’svendor,thenyou’regoingtoyesterday’svendor,thenyou’regoingto
bejudgedinaccuratelyandmostlikely
losevaluablenewbusinessopportunities.
8REASON
EGuide REASON8:INCREASETHEVALUEOFYOURFIRM

43. It’softensaid,“It’snotwhereyouareatcurrently,
butmorethedirectionyouareheadedthat’simportant.”
Startcommunicatingtheimpressionthatthingsare
happeningatyourcompany-evolutionandimprovements
areexcitingandimportantwhencreatingthe
perceptionthatyourcompanyhasvalue,vision,and
ahead-staahead-startontheroadtogrowth.
8REASON
REASON8:INCREASETHEVALUEOFYOURFIRMEGuide

44. VISION
GROWTH
SOLUTIONS
Audiencesthatwillbeinfluencedpositively
throughaneffectiveCorporateTransformation
includesbankers,shareholders,currentand
prospectivecustomers,suppliersandvendors,
current/futureemployees,andmore.Theactual
valueincreasemaybedifficulttomeasure
earlyon,howeverlookinglikeavital,relevant,earlyon,howeverlookinglikeavital,relevant,
nextgenerationorganization(versusnot)
obviouslyisthebestalternative.
8REASON
REASON2:INCREASETHEVALUEOFYOURFIRMEGuide

45. Lookforopportunitiestoaggressively
name/brandor‘package-up’/products
orproductlines,processesorspecial
elementsofyourservicethatcommunicate
you’redoingitdifferent.Thesetangible
differentiatorswillprovideyouwith
anadvantageovercompetitorswhoanadvantageovercompetitorswho
areonlysellingtheproducts/services.
8REASON
EGuide REASON8:INCREASETHEVALUEOFYOURFIRM

46. Creatingbusinessormarketingunitscanbean
effectivestrategywhenacompanyhas
dedicatedcapabilitiesorservicestheywishto
highlightorpromote.Brandeddedicatedmarketing
unitswillgiveyouanadvantagewhen
pursuingbusinessinthoseareas
versuscompaniesthatdon’tspecialize.versuscompaniesthatdon’tspecialize.
8REASON
REASON8:INCREASETHEVALUEOFYOURFIRMEGuide

47. Transitionisanimportant
pointinacompany’slife...
makeitgreat!
9PackageforSuccession,
PackageforSuccess!
EGuide10ReasonstoBecomeaNEXTGENVendor!

48. Thesuccessionofacompanycantake
manyshapesandforms.Whenyouare
thinkingaboutwhatthefutureholds
foryourorganization,thequalityofyour
corporatebrand(andpresentation)
andthewaythatyou’vepositioned
yourfirmcandirectlyimpactandaffectyourfirmcandirectlyimpactandaffect
theoutcome(whateverthatis)ina
dramaticway.
9REASON
EGuide REASON9:PACKAGEFORSUCCESSION:PACKAGEFORSUCCESS!

49. Ifyou’replanningonsellingand/ormergingyourorganization,
it’sessentialtoapproachtheprocessfromthebuyer’s
pointofview...thelookandmarketpresenceoftheorganization
saysalotabouthowthecompanyfeelsabout
itselfanditsroleinthemarketplace.Thebuyer’sperception
ofyourcompanywillbeimpactedbythethingsthey
seeandfeelaswellasthebalancesheetandequipment.seeandfeelaswellasthebalancesheetandequipment.
9REASON
REASON9:PACKAGEFORSUCCESSION:PACKAGEFORSUCCESS!EGuide

50. However,lookingthepartisonly
halfoftheequation.Italsorequires
anongoingandsystematicnew
businessacquisitionstrategyand
leadgenerationinplace.Acompany
withoutadefinedprograminplace
willbeviewedasonewithoutwillbeviewedasonewithout
directionorgrowthgoals.Simply
hopingthatnewbusinessand
increasedrevenueswillhappen
ontheirownisnotenough.
9REASON
EGuide REASON9:PACKAGEFORSUCCESSION:PACKAGEFORSUCCESS!

51. Givingtheimpressionofaleaderin
yourindustrymightnotcomeeasily
withoutsomeadjustments.Youmight
needto‘changethingsup’andevolve
yourorganization.Youmayneedto
re-thinkyourmarketingstrategy.
YYoumightneedtore-thinkyourbrand.
Youmayneedtoseriouslythinkabout
whatyoucouldreallybe?
9REASON
EGuide REASON9:PACKAGEFORSUCCESSION:PACKAGEFORSUCCESS!

52. Butevenmoreimportantly,
youneedtothinkaboutyour
company’sevolution.Youneed
toshowtheworldthatyou’re
adaptableandcapableof
changinginalignmentwith
thebusinesslandscape.thebusinesslandscape.
9REASON
REASON9:PACKAGEFORSUCCESSION:PACKAGEFORSUCCESS!EGuide

53. 10
Beproudofyourfirm!
AcceleratedGrowth
Program
EGuide10ReasonstoBecomeaNEXTGENVendor!

54. OnceyouhaveyourNEXTGEN
marketingplatforminorder,your
inboundsalescampaignsteamed
upwithyourNEXTGENoutreach
strategiesandthetoolsrequired
tohelpmakethathappen,you
canthencreateanacceleratedcanthencreateanaccelerated
growthprocessandexecuteina
systematicandscalableway.
10REASON
EGuide REASON10:ACCELERATEDGROWTHPROGRAM

55. Onceyou’veperfectedyour
newsalesdesignandhave
yourECRM,leadfunnel/landing
pagesandthecontentand
offersdefinedit’sonlyamatter
oftargetingandpursuing
effectiveleadgenerationneweffectiveleadgenerationnew
businessopportunityacquisition.
10REASON
REASON10:ACCELERATEDGROWTHPROGRAMEGuide

56. Yourprogramshouldbedrivenfrom
abigpicturestrategydocument
basedongoalsandobjectivesthatyour
organizationhassetforyourselvesbased
onyourcapabilitiesandcapacity.
10REASON
EGuide REASON10:ACCELERATEDGROWTHPROGRAM

57. Executingtheseprocessesandtools
willprovideyourorganizationwith
apredictablelevelofnewleadsand
actionablecontactinformationthatwill
provideyounewbusinessopportunitiesin
ongoingandsystematicfashion.
10REASON
REASON10:ACCELERATEDGROWTHPROGRAMEGuide

58. Itisimportantthatyouteamup
withexpertsinthefieldofpay-
per-click,digitalandinbound
marketingaswellasmarketing
communicationsprofessionals
thatwillhelpyoucommunicate
yourmessagestothemarketplaceyourmessagestothemarketplace
inacreativeandprofessional
fashion.
10REASON
EGuide REASON10:ACCELERATEDGROWTHPROGRAM

59. 10REASON
Alsothetaskrequiredtohaveacohesiveand
effectivecampaignrequiretechnical
expertiseaswellassales,marketinganddesignsupport.
Thelandscapehaschangedandthereareseveral
areasthatacompanymustbeproficient
inordertoleveragetheseexcitingnewstrategies.
REASON10:ACCELERATEDGROWTHPROGRAMEGuide

60. Whendoneproperlyandwitheffective
analyticsinplacetheresources
youspendandtheresultsyoureceive
willbewelldocumentedandcompletey
trackable.
10REASON
EGuide REASON10:ACCELERATEDGROWTHPROGRAM

61. Fewactivitiesthatyourorganizationcan
embarkonwillprovidethereturn
oninvestmentthatprofessional,targeted
andeffectivesalesandmarketing
communicationswill.
10REASON
REASON10:ACCELERATEDGROWTHPROGRAMEGuide

62. Phone:424-241-0755
Email:tom@nextgenvendor.com
www.nextgenvendor.com
ContactMe
ANCONATHOMAS
EGuide CONTACTME