SIMON HEYES - BIGMOUTHMEDIA

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  • The old way of searching was simply to type in what you were looking for on one of the major search engines
  • The old way of searching was simply to type in what you were looking for on one of the major search engines
  • In today’s age, people use various platforms and devices to find what they are looking for. A search or recommendation may now start on Facebook or Tripadvisor, rather than Google, which means brands have to be ready to cover every content touchpoint.
  • SIMON HEYES - BIGMOUTHMEDIA

    1. 1. Breakout Session 3: Search Engine Optimisation Simon Heyes International Head of Sales Operations bigmouthmedia
    2. 2. Search Engine Optimisation (SEO)Breakout Session13th June, 2012
    3. 3. SETTING THESCENE
    4. 4. The Old Way of Searching
    5. 5. The New Way of Searching
    6. 6. WHAT IS SEO?
    7. 7. • SEO is about making your website and other owned assets (Facebook, YouTube, Twitter) more relevant and authoritative than other websites, in relation to certain keywords• An SEO strategy should maximise your Owned Media asset visibility on the search result pages...
    8. 8. Web pages LocationNews and PR Images VideosSocial citations
    9. 9. WHY IS SEOIMPORTANT FORFILMMAKERS?
    10. 10. Examples• Xxxx• Xxxx• xxx
    11. 11. ‘ ’ YOURMOVIEWEBSITE.COM
    12. 12. BUT IN SEO,THERE’S ALWAYSCOMPETITION...
    13. 13. Examples• Xxxx• Xxxx• xxx
    14. 14. Examples• Xxxx• Xxxx• xxx
    15. 15. Examples• Xxxx• Xxxx• xxx
    16. 16. Examples• Xxxx• Xxxx• xxx
    17. 17. • SEO CODE BASICS• <title>• <meta keywords>• <meta description>• Use the movie title wherever possible
    18. 18. Examples• Xxxx• Xxxx• xxx
    19. 19. ‘ ’ YOURMOVIEWEBSITE.COM
    20. 20. ‘ ’ YOURMOVIEWEBSITE.COM
    21. 21. Examples• Xxxx• Xxxx• xxx
    22. 22. Examples• Xxxx• Xxxx• xxx
    23. 23. Examples• Xxxx• Xxxx• xxx • Twitter page for the film...Twitter accounts for characters?
    24. 24. • New! Twitter Branded Hashtag page
    25. 25. THINK ABOUTWHAT USERS AREGOING TO SEARCHFOR...
    26. 26. Examples• Xxxx• Xxxx• xxx
    27. 27. Think about Keywords...• Optimise the website, images and YouTube videos for the movie title• Optimise the website, images and YouTube videos for character names• Optimise the website, images and YouTube videos for made up locations
    28. 28. TOOLS
    29. 29. • Google Insights for Search• http://www.google.com/insights
    30. 30. • Google Adwords – Public Keyword Tool• https://adwords.google.com/select/KeywordToolExternal
    31. 31. • Google Global Market Finder• http://translate.google.com/globalmarketfinder/index.html?locale=e n
    32. 32. SUMMARY - 8 KEYTIPS AND RULESTO FOLLOW
    33. 33. Tips and Rules• Always have some text, related to the film title, in and around video on the homepage• Use the SEO Code Basics if you’re stuck with a flash site• Use the movie website as the Digital Hub for other social platforms• Optimise video descriptions on YouTube!• Link the platforms together• Encourage sharing• Think about your keywords – what will searchers be looking for?• Provide a consistent brand experience across all platforms
    34. 34. Helping independent film companies become intelligentbuyers and users of digital marketing #MKTGMOVIES

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