3. WHO
Younger travelers, or at least those young in spirit. They want to eat at local restaurants,
meet local artists and avoid tourist spots.
WHAT
They want to live there, feel at home and have a different experience.
Avoid tourist spots.
A platform easy to use and easy to filter.
HOW
The website has a safe and welcoming vibe, it’s emotional.
They have a very discreet bar graph that shows a high level count of listings within a price range.
Stimulate urgency and create social proof .
their listings automatically update when you move around on their map
Also shows things to do at the place, it’s more of just book an accommodation.
6. WHO
Those who want high quality content (tv shows and movies) for the right price.
WHAT
They like to try new things, and are willing to take chances on new experiences.
They want personalized and exclusive content.
HOW
Put the customer first.
They base it off of users interests – the system enables users to discover new movies and TV shows
that they will enjoy.
Original content – understanding exactly what its user base wants, and delivering it to them.
However, whenever and wherever – allow the customer to drive their own experience.
7. original content and own production
users interests
what is relevant for the user
8.
9. WHO
Younger and wealthier shoppers who are now using the website to shop
for an increasingly diverse range of products.
WHAT
Fastness. Free shipping.
The users want benefits and a different types of categories.
HOW
Free one- or two-day shipping on most items.
More and more savings: deals and discounts, Kindle first, prime early access.
Amazon Prime Day.
Entertainment: streaming of movies, TV shows, music and cloud storage for photos.
12. WHO
Online shoppers who want everything and all the brands on a single website.
WHAT
Users don't want to struggle to find the products they are looking for – easy to use.
Functionality and slick search features.
They don't want distractions.
HOW
It is very simple – the site is beautiful, easy to use and premium delivery.
Allow users to find your products easily and provide an effective search.
Invest in quality imagery and video – more details.
Do not force users to register before purchasing.
13. easy to use great design and layout
don’t need to sing upeffective research
references
14.
15. WHO
Those who want to view, collect, organize and share images that
they like from all across the web.
WHAT
Get ideas and inspiration for new projects.
Clean layout to organize the boards.
HOW
Simple blocks are all the users need.
Great visual design and highly intuitive user interface.
Deliver content in flow – infinite scrolling.
The user doesn’t lost the feed when an image is visualized.
Can view or locate boards based on a subject, topic or theme.
Users can follow all of a user’s board or just a single board.
16. highly intuitive user interface and filters users can follow the person or a single board
17.
18. WHO
Busy people who need a quick online service to order food in a easy way.
WHAT
Order anywhere and anytime – delivery and pickup.
An easy way to find restaurants and browse the menu.
Exclusive offers.
Quick and accurate ordering.
HOW
Great layout and design – usability.
A range of filters: types of cuisines, price, delivery time, features.
Most of the restaurants have free delivery.
Reviews and ratings.
