LIFESTRUCK is a community behaviour change business. A scalable tech that connects people with similar interests and then tracks and rewards behaviour. http://www.iamlifestruck.com

2. • Create scalable communities, that
• Reward specific behaviour using GPS location
• linked to existing spend & specific activities
CHECK IN, CASH OUT

3. { }SUPPORT EDUCATE
BEHAVIOUR
CHANGE
Physical-activity using apps
There are two types of physical-activity apps:
1. Educating users on how to perform different exercises
2. Supporting a users' motivation for physical activity. (Tracking and challenging)
LIFESTRUCK drives behaviour change.

4. “I am a <runner>
& <out of shape>”
>
“Join the
challenge
and win”
}
LINK
WITH
SIMILAR
“Meet
John”
SUPPORT
“Run
this
Friday?”
GPS
REWARDS
50 points for run
+ 50 pts (friend)
+ 100 pts (location)
Rewards | Coupons
“Reward a friend with the
points I have earned”
KEEP IT SIMPLE - CHECK IN, CASH OUT.
“Reward myself”
Download
App
“Challenge others”
Reward any behaviour
50 pts = free coffee

5. WHY?
- Individuals are not engaged.
- We want to make them healthy, active, and engaged =
SICK LESS + MORE ENGAGED
- Corporates (60% of all staff have 2 or more lifestyle diseases)
- We leverage in existing sponsorship spend and activities
- Which makes staff more productive= low absenteeism &
MORE PROFIT
- Medical aid / Wellness / Loyalty (15% are currently
encouraged to (re)engage by Vitality / Multiply
- With LIFESTRUCK we speak to anyone and everyone
- Partner brands & mobile rewards
- By owning the community, you own the engagement linked
to instant rewards

6. “The biggest challenge (opportunity) in wellness is to make an impact once
the problem/s have been identified. To change behaviour”
WELLNESS CASE STUDY
Vodacom’s sickness absence rate decreased by 48%
R21m saved

7. THE STATE OF THE (UN)WELL NATION
• Employee wellness programmes (EAP / EWP) engage with only 8% of all staff
• South Africa statistics: 60% of all staff have 3 or more symptoms of Chronic
diseases of lifestyle (CDL).
• Who deals with the rest - 92%? LIFESTRUCK
92%

10. Stuart Hoy | CEO & Founder
+27 79 502 9939 | stuart@lifestruck.co.za | www.iamlifestruck.com