The document discusses the development of scalable communities aimed at promoting physical activity through GPS-linked rewards and behavior change education. It highlights the use of apps for educating users and motivating them to engage in physical activity, while also addressing the issue of low engagement in wellness programs. Lifestruck aims to improve employee wellness, reduce absenteeism, and encourage healthier lifestyles through a rewards system linked to activities and social interactions.

2. • Create scalable communities, that
• Reward specific behaviour using GPS location
• linked to existing spend & specific activities
CHECK IN, CASH OUT

3. { }SUPPORT EDUCATE
BEHAVIOUR
CHANGE
Physical-activity using apps
There are two types of physical-activity apps:
1. Educating users on how to perform different exercises
2. Supporting a users' motivation for physical activity. (Tracking and challenging)
LIFESTRUCK drives behaviour change.

4. “I am a <runner>
& <out of shape>”
>
“Join the
challenge
and win”
}
LINK
WITH
SIMILAR
“Meet
John”
SUPPORT
“Run
this
Friday?”
GPS
REWARDS
50 points for run
+ 50 pts (friend)
+ 100 pts (location)
Rewards | Coupons
“Reward a friend with the
points I have earned”
KEEP IT SIMPLE - CHECK IN, CASH OUT.
“Reward myself”
Download
App
“Challenge others”
Reward any behaviour
50 pts = free coffee

5. WHY?
- Individuals are not engaged.
- We want to make them healthy, active, and engaged =
SICK LESS + MORE ENGAGED
- Corporates (60% of all staff have 2 or more lifestyle diseases)
- We leverage in existing sponsorship spend and activities
- Which makes staff more productive= low absenteeism &
MORE PROFIT
- Medical aid / Wellness / Loyalty (15% are currently
encouraged to (re)engage by Vitality / Multiply
- With LIFESTRUCK we speak to anyone and everyone
- Partner brands & mobile rewards
- By owning the community, you own the engagement linked
to instant rewards

6. “The biggest challenge (opportunity) in wellness is to make an impact once
the problem/s have been identified. To change behaviour”
WELLNESS CASE STUDY
Vodacom’s sickness absence rate decreased by 48%
R21m saved

7. THE STATE OF THE (UN)WELL NATION
• Employee wellness programmes (EAP / EWP) engage with only 8% of all staff
• South Africa statistics: 60% of all staff have 3 or more symptoms of Chronic
diseases of lifestyle (CDL).
• Who deals with the rest - 92%? LIFESTRUCK
92%

10. Stuart Hoy | CEO & Founder
+27 79 502 9939 | stuart@lifestruck.co.za | www.iamlifestruck.com