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Lululemon Athletica

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Presentation for Organizational Behavior course at the School of Management. The presentation is an analysis of lululemon athletica\'s organizational behavior.

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Lululemon Athletica

  1. 1. lululemon athletica A presentation on lululemon athletica Presented by Team lulu (3) Justin Breton - Hank Chow - Jenna Cristello Galin Ma - Alexis Smith - Erin Thomas 1
  2. 2. lululemon Background Founded and based in Vancouver, 1998 IPO in 2007; tremendous growth Christine Day, new CEO Mission: “To provide components for people to live a longer, healthier, and more fun life.” http://media.canada.com/cfe7ac49-e090-4323-a853-83766709cd57/lululemon_np_072707.jpg 2
  3. 3. “I used to work in other retail stores and hated it... But here, it doesn’t feel like retail. Things are done outside of the box.” -Erin Svare, Assistant Manager at Hingham lululemon store 3
  4. 4. “At lululemon, you surround yourself with people who change their lives how they want to live them and do something about it. It’s very fulfilling for me.” -Monique Cahn, Manager at Hingham lululemon store 4
  5. 5. Sharing Values Through an Organic Process Self-development Educators are the medium to guests Reflection onto community Vision: “To elevate the world from mediocrity to greatness.” 5
  6. 6. “The law of attraction is very important for hiring because great people attract great people and that’s the foundation of lululemon.” -Gretchen Hibbs, Regional Community Manager for lululemon 6
  7. 7. Educators on the Front-line Educators = Face of the company More than employees! Hire people with same values and lifestyle Absence of surface and deep-level diversity http://www.iloverewards.com/images/gallery_lululemon.jpg 7
  8. 8. Recommendations for Organizational Structure Diversify homogenous organization Broaden customer base Expand products Adopt ultimate view points Eliminate Groupthink 8
  9. 9. “Give people jobs that they are good at. Don’t ask for things to be done just to get them done. I try to play to people’s greatness.” -Vinita Goswami, Manager at Prudential Center lululemon store 9
  10. 10. Equality Team-based; no barriers within this box Management pods “Enhanced my commitment to lululemon.” Managers feel respected; earned respect Absence of hierarchy 10
  11. 11. Recommendations for Management Management more proactive in approaching educators Improve conflict resolution 11
  12. 12. “As entrepeneurs, you have to be open to feedback. You never want to be complacent because you wont grow that way.” -Cara Cameron, Regional Manager for lululemon 12
  13. 13. Rewards, Feedback, Entrepreneurship Intrinsic and extrinsic rewards Instant, on-the-spot feedback Managers are CEOs “Ask for forgiveness, not permission.” http://www.lululemon.com/emails/2007_02_01/images/yorkdale_ambassador.jpg 13
  14. 14. Recommendations for Motivation Keeping the bar high Remain focused on individuals Maintain a self-reinforcing workforce http://www.gov.bc.ca/ecdev/img/gallery/img_hyp14_lululemon_japan_hansen.jpg 14
  15. 15. “26 young children came into the store with their familes to take a dance class. This created an amazing sense of community within a larger town. lululemon was able to give people an opportunity to try something new.” -Monique Cahn, Manager at Hingham lululemon store 15
  16. 16. Impacting the Global Economy Business as a medium for change Igniting change in the culture of retail industry Recommendations: Constant prices, diversify product line Expand target market 16
  17. 17. ! Thank you! 17

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