1. What Is The Future of Electricity?

2. Future Electrical Production Landscape: US

3. Alternative Energies Npower PEG Uses kinetic energy from walking to charge small devices Club Surya London Piezoelectric Dance floors generate 60% of clubs electrical needs when full VERY

4. SWEATRICITY WORK OUT. MAKE POWER. MISSION To provide the most unique and rewarding fitness experience for our members by way of social responsibility and innovation thus driving growth and increased profits VISION To become the most innovative and socially responsible fitness organization in the world

5. WHAT IS SWEATRICITY? Carbon neutral fitness club Transforms kinetic energy into electricity Rewards members based on individual power output

6. FITNESS EQUIPMENT Spinning Classes Elliptical Rowing Free weights Resistance machines

7. Spinning Classes: Experience Professional Instruction Skill Levels 1-5 Fast Paced Exciting Music Customers can upload playlist to iPod Club Lighting For upper levels only

8. Spinning Classes: Power output Avg. power output of 1 person for 1 hour = 50 watts 4.4 Megawatts/year US electricity demand : 764,476 megawatts (eia.gov)

9. POWER CAPTURE Generator Retro-Fit Windstream LLC Deep Cycle Battery Storage Direct Power Solar Heating System

10. CUSTOMER REWARDS SmartBands Gym server tracks member progress Total Output Displayed Throughout Gym Rewards Include: Free spinning classes Fitness gear Gift cards to local businesses

11. Benefit of Rewards Program Customer Satisfaction Increase Word of Mouth Marketing Unique Experience Creates Excitement

13. Male and Female

14. Ages 16-50

15. Desire to be fit and healthy

16. Promotional:

17. Sponsor local road races

18. Tours/Registration while facility is under construction

19. Incentive for early registrants

20. Social media networking through facebook/twitter

21. Radio:

22. Acquire radio spot advertising

23. Least expensive of large reach media

25. $30 one time fee

26. $10 monthly fee

27. $1 charge per spinning class

28. STRATEGY: Drive people to spinning classes

29. ADVANTAGE:

30. Avg. monthly fee at other gyms: $50-$100

31. Spinning fee makes avg. monthly fee $12-$15

32. Low cost attracts customers

34. Financial Projections *based on 2000 members yr 1 with annual growth of 200 members

35. Financial Projections Continued

37. Businesses Suffer from Health Care Costs

38. Subsidize employee gym memberships

39. Potential to create relationships with corporations

40. Rising Health Trend

41. Whole Foods Market

42. Planet Fitness

43. Kellogs purchases Kashi brand for $32 million

45. 77% America not doing enough for energy future

46. 75% energy efficiency effects purchasing behavior

47. Most options to go green are high cost/require time

48. Not Accessible

49. Low cost of switching to SWEATRICITY will make going green accessible *poll conducted by zogby/technet

50. Future of SWEATRICITY INVEST PROFITS UTILIZE LATEST TECHNOLOGY ENHANCE CUSTOMER EXPIERENCE

51. Sources http://www.eia.doe.gov/pub/oil_gas/petroleum/feature_articles/2004/worldoilsupply/oilsupply04.html http://www.ohgizmo.com/2009/01/10/ces-2009-npower-peg-charges-your-gadgets-from-the-spring-in-your-step/ http://www.energyharvestingjournal.com/articles/energy-harvesting-dance-floors-00001613.asp?sessionid=1 http://www.answers.com/topic/kashi-company-1 http://www.prnewswire.com/news-releases/77-of-americans-say-us-must-do-more-to-spur-green-technologies-according-to-new-poll-53585177.html http://www.eia.doe.gov/oiaf/aeo/electricity.html http://www.iea.org/papers/2006/renewable_factsheet.pdf Excel Document http://www.eia.doe.gov/emeu/aer/pdf/pages/sec1_4.pdf http://technologyinterface.nmsu.edu/Fall09/Fall09/009.pdf

52. QUESTIONS? MISSION To provide the most unique and rewarding fitness experience for our members by way of social responsibility and innovation thus driving growth and increased profits VISION To become the most innovative and socially responsible fitness organization in the world