ASTD ICE 2010, Chicago Marcia Conner, Dan Pontefract, Aaron Silvers

1. Social Media for Learning
Marcia Conner (@marciamarcia) www.marciaconner.com
Dan Pontefract (@dpontefract) www.danpontefract.com
Aaron Silvers (@mrch0mp3rs) www.aaronsilvers.com

2. Social media is technology used
“ to engage three or more people.
Social learning is participating
© Marcia Conner (@marciamarcia) www.marciaconner.com
with others to make sense of new
ideas.
What’s new is how powerfully
“
they work together.

4. But it’s all about
But it’s only
marketing
for teenagers
But my IT But it’s
department not my
won’t support decision
this ever

5. DEMOGRAPHICS
MASHUPS
Age
Roles
Moving Forward
Generation
Technologies
Lifestyle
Content
© Marcia Conner (@marciamarcia) www.marciaconner.com
SAVVY
CONNECTION
Consumer
Confident
Technology
Evolving
Content
Organic

6. © Dan Pontefract (@dpontefract) www.danpontefract.com

7. Why Adopt Social Media?
 Improve knowledge sharing
 Foster learning
 Providing more informal learning opportunities
 Improve communication
 Finding resources more easily
 Boosting collaboration
 Build organizational relationships
Transforming Learning With Web 2.0 Technologies, a
research study conducted by ASTD and i4cp,
sponsored by Booz Allen Hamilton

8. Learn More
Increase Shareholder Value
Mean change in market-to-book ratio
50%
47%
40%
30%
20%
10%
0%
-4%
-10%
12/95 Today
Greatest % employees trained Least % employees trained
Source: McBassi & Co.

9. Book signing following this session in the ASTD store.
Concourse F1 of the Convention Center 3:45-4:15

10. What "
+ do you need to
learn next?
Marcia Conner (@marciamarcia) www.marciaconner.com
Dan Pontefract (@dpontefract) www.danpontefract.com
Aaron Silvers (@mrch0mp3rs) www.aaronsilvers.com