The document discusses the growing use of social media and provides statistics on major social networks. It outlines reasons to use social media for individuals and organizations, including to share content, have conversations, build careers and communities, reach customers, and express culture. The presentation recommends maximizing content, events, audiences, and opportunities through social media and integrating offline and online efforts to communicate and reinforce messages while learning through search, hearing from others, discovery, and failure.

1. Social Media + Social Marketing For You and Your Organization Marc Ross @ 2ndSix

3. Why? What? Me?

4. Result Content

5. Conversation

6. Career

7. Community

8. Customers

9. Culture

10. Chaotic

11. Connections

12. Confrontation

13. Clutter

14. Commerce

15. Champion

16. Numbers

17. US Internet Users ‘ 09 = 220m US Social Network Users on Once a Month ‘ 08 = 79m ‘ 09 = 88m ‘ 13 = 115m

18. Online Use Next 5 Years Teens = 21% increase

19. Online Use Next 5 Years Adults = 50% increase

20. Online Use Next 5 Years Ages 3-11 = 61% increase

21. MySpace US = 76m Intl = 54m Total = 130m

22. Facebook US = 52.5m Intl = 122.5m Total = 175m

23. LinkedIn Total = 35m

24. Bebo Total = 36m

25. BlackPlanet Total = 10m

26. Twitter Total = 7m

31. Result

35. Action

36. Offline Drives Online = Online Drives Offline

37. Participation Engagement

38. Integration Addition Accumulation

39. Communicate Communicate Communicate Reinforce the Message

40. Maximize Content Event Audience Opportunity

41. Learn Search Hear Discover Understand Fail

42. Ideas

43. Content

44. Conversation

45. Customers

46. Commerce Career

47. Cool?

48. Ideas

49. Marc A. Ross Principal 2ndSix [email_address] Blog @ Advocacy 2.0 advocacytwopointzero.blogspot.com Twitter @marcaross