Social Media 101

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A lecture on the basics of Social Media. Presented to my Palo Alto College (TX) Principles of Advertising class.

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Social Media 101

  1. 1. Social Media
  2. 2. Social Media An Umbrella Term for Ways to Build  Relationships or Make Connections or Build Communities (Usually) Using the Internet Relationships and Communities Are Not  Limited by Geography But Are Dependent on Web Technology 
  3. 3. Social Media Enables More (Volume Of) Personal  Connections Enables Less (Quality Of) Personal  Connections Enables More Personal Control of  Message Creation and Distribution
  4. 4. Before People Met Face to Face  Barbershop  Bar  Church  Card games 
  5. 5. Before Joined an Organization  Club  Association 
  6. 6. Before People Were More Formal  Passed Notes  Wrote Letters  Spoke on the Phone 
  7. 7. Conversation and Correspondence
  8. 8. Email Simple  Ubiquitous  Cheap 
  9. 9. Text Messages Simple  Fast  Brief  Limited by Economic Status 
  10. 10. Instant Messages (IM) Twitter  Meebo  Pownce 
  11. 11. Events Upcoming  Meetup 
  12. 12. Gaming World of Warcraft  Gamespot 
  13. 13. Meeting Places
  14. 14. Social Networks Myspace  Facebook  Hi5 
  15. 15. Professional Networks Linkedin  Plaxo  Ning  Confabb 
  16. 16. Filing Cabinets
  17. 17. Social Tagging Technorati  del.icio.us  ma.gnolia  StumbleUpon 
  18. 18. Wikis Wikipedia  Socialtext  Pbwiki 
  19. 19. Personal Publishing
  20. 20. Blogs Engadget  Huffington Post  Mashable 
  21. 21. Sharing Sites Flickr  Youtube  Fiction Press 
  22. 22. Telephone Then: One to One  Now: One to Many  Conference Calls  Webinars 
  23. 23. What Is the Impact? Less Face to Face (F2F)  Global Connections  Anonymity 

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