An interesting collection of strategists, innovators and business designers came together in Washington DC, at the stunning @1776 venue in Crystal City, to sharpen their Business Design Thinking skills and to learn and share with each other. This 2 day session is one of a series of public events that Business Models Inc run around the world.

1. BUSINESS DESIGN
THINKING

3. WE SET UP STALL
FOR 2 DAYS

4. YOUR PARTNER
(TABLE)
GOT STARTED

5. COLLECTION
OF OUR
VISUAL
TOOLS

7. NEW SKILLS
NEW MINDSET
NEW TOOLS

8. DAY 1
UNDERSTAND & IDEATE

9. A WILLINGNESS
TO EXPLORE
WE STARTED WITH

10. IN TEAMS

11. AS REAL
VENTURE ARMS

12. Why there is not one single
best business model solution…
NOT A SINGLE BUSINESS
MODEL SOLUTION
START BY
DESIGNING
OPTIONS

13. TURNING
THINKING
INTO
ACTION
DAY 1
DAY 2

14. TURNING
THINKING
INTO
ACTION THIS IS A
NON LINEAR
PROCESS!

15. MAPPED OUT AN
INNOVATION WALL

16. WE LANDED
ON CONCEPTS

17. USING VISUAL
THINKING

19. PITCHED TO OUR
LEADERSHIP

20. DAY 2
CUSTOMER EXPLORATION AND
VALUE PROPOSITION DESIGN

21. WHO IS OUR
CUSTOMER?

22. WHAT PROBLEM
ARE WE SOLVING?

23. WILL THEY
CARE?

24. WHAT IS OUR VALUE
PROPOSITION?

25. WHAT ASSUMPTIONS
ARE WE MAKING?

26. LET’S TALK
TO CUSTOMERS

28. WE PUSHED
YOU AT TIMES
SPARKED RICH
DIALOGUE
YOU GOT
INVENTIVE
WORKED ON
YOUR STORY

29. VALIDATED THE
MARKETPLACE
REFLECTED
AS A TEAM
DEBATED
TAKEAWAYS
PROVIDED
FEEDBACK

31. Mindset
is key
Taking time
to take an
empathetic
view of the
customer
The
speed,
time-
boxing
The power
of being
customer
centric
The
power of
being
customer
centric
Mindset
shifted
through
the
process
Power of
collaboration
Rapid
evolution
of ideas
Game
planning
for
action

32. #DCBusinessDesigners

33. LESS TALK
MORE ACTION

34. COMING THIS FALL

35. LET’S CONNECT
marc.mclaughlin@businessmodelsinc.com

36. DESIGNING BETTER BUSINESSES