Building meeting design foundation at EIBTM Barcelona 2013

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A combination of graphic facilitation and deep listening with the needs of the meeting owner in the early stages of meeting design, enabling you to quickly find the core that forms the foundation of your meeting design.

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Building meeting design foundation at EIBTM Barcelona 2013

  1. 1. Mee#ng  design   Founda#on   Find  the  core  that  forms   the  founda#on  of  your  mee#ng  design      
  2. 2. About  us     Kris&ne  Nygaard   Graphic  ar#st,  facilitator  and  Bachelor  of  Science.     Crystalliser  and  documenter  of  insights  from  learning  processes,   mee#ngs,  events  and  conferences.  www.kissthefrog.dk     kn@kissthefrog.dk       Pernille  Storgaard  Bøge   Coach,  mentor,  innova#on  facilitator  and  Master  of  Arts.     Designer  and  facilitator  of  innova#ve  learning  processes,     mee#ngs,  events  and  conferences.  www.pernilleboge.dk     pb@pernilleboge.dk    
  3. 3. What  we  do   We  combine  graphic  facilita#on  and  deep  listening  with  the  needs  of  the  mee#ng  owner  in  the  early   stages  of  mee#ng  design,  enabling  you  to  quickly  find  the  core  that  forms  the  founda#on  of  your  mee#ng   design.      
  4. 4. What  we  experience     Conference  professionals  and  customers  long  to  create  innova#ve  mee#ng  designs...  but  do  we   dare  to  explore  new  paths  and  solu#ons  in  the  process?          
  5. 5. What  we  do     When  we  combine  graphic  facilita#on  and  deep  listening,  we  make  a     secure  way  into  the  landscape  of  possibili#es.    
  6. 6. The  mee#ng  owner   A  network  of  20  facilitators  was  planning  a  client  event.     The  facilitators  wanted  to  share  their  new  facilita#on  tools  and  knowledge,     and  they  wanted  to  inspire  their  clients  to  book  more  innova#ve  events.          
  7. 7. The  process   Empty  your  brain   First  we  have  the  group  brainstorm  the  overall  purpose  of  the  event.   We  call  this  phase:  Empty  your  brain.       This  makes  room  for  fresh  thinking  and  opens  minds,   crea#ng  a  culture  where  something  new  can  emerge.          
  8. 8. Create  a  persona   Choose  among  different   stakeholders.  Create  a  persona   that  represents  the  typical  client.     See  the  event  from  this  client’s   point  of  view.     Explore  the  typical  client:     age,  sex,  job,  educa#on,    interests,  mo#va#on.     What  is  important   to  the  person?    
  9. 9. The  offer   We  look  at  ‘the  offer’  the  mee#ng  owners  have  for  the  client:   What’s  the  giQ  for  the  client?   What  is  the  content?   What  do  the  mee#ng  owners  want  to  happen  with  the  content  during  the  mee#ng?   What,  then,  is  the  role  of  the  client?  
  10. 10. Explore  the  needs   We  take  our  ques#ons  a  level  deeper  in   order  to  find  the  underlying  mo#va#on   and  ask:       What  does  the  client  really  dream  of/   wish  for?       Which  values  is  it  essen#al  to  address?       How  do  we  want  the  client  to  feel  and   act  at  the  mee#ng?    
  11. 11. Spice  it  up   We  twist  the  ques#ons  around  to  spice  things  up.   What  can  we  add  that  will  have  a  posi#ve  effect  on  the  client’s  perspec#ve  on  the  content?       What  will  give  the  client  a  WOW  experience  that  will  make  him/her  want  return  to  your  next   mee#ng?     How  can  the  mee#ng  owner  do  something  new?      
  12. 12. Reflect   AQer  exploring  the  offer  and  the   needs,  and  aQer  spicing  things  up,   we  reflect  in  silence  to  let  the   group  draw  key  insights  and     allow  the  core  to  emerge.  
  13. 13. Crystallise  the  core   What  principles  form  the  founda#on     of  the  mee#ng?      
  14. 14.     Benefits?   •  More  perspec#ves  on  the  possible  needs  of  the  various   stakeholders.     •  New  possibili#es  that  enhance  the  mee#ng  owner’s  ability  to   choose  between  different  solu#ons.     •  Greater  probability  of  finding  the  core  of  the  mee#ng  -­‐  and  the   right  solu#on  from  the  outset.     •  A  mee#ng  design  Founda#on  that  involves  the  stakeholders  from   the  very  beginning.  
  15. 15. Contact  us     Kris&ne  Nygaard   Graphic  ar#st,  facilitator  and  Bachelor  of  Science.     Crystalliser  and  documenter  of  insights  from  learning  processes,   mee#ngs,  events  and  conferences.  www.kissthefrog.dk     kn@kissthefrog.dk       Pernille  Storgaard  Bøge   Coach,  mentor,  innova#on  facilitator  and  Master  of  Arts.     Designer  and  facilitator  of  innova#ve  learning  processes,     mee#ngs,  events  and  conferences.  www.pernilleboge.dk     pb@pernilleboge.dk    

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