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Your “One Page” Business Plan by 	
	 	 														1	
India’s First Business Network
for Creative Professionals
YOUR “ONE PAGE” BUSINESS
PLAN
Your “One Page” Business Plan by 	
	 	 														2	
When it comes to planning a business, too many people skip the plan.
They confuse dreams for goals. Goals have plans attached to them.
Goals are things you work hard to achieve.
Goals are not wishy-washing thoughts in your head or
things you “hope” to do.
Nope.
A lot of creative professionals get hung up
on the idea that in order to create a business plan, you need to have a
lengthy, involved, research-heavy, numbers-focused roadmap that list
every last detail of what you want to do and how you want to do it.
However, this is UNTRUE. You can create a one-page outline of what
you are going to build, with some details on how you think you’ll build it,
and then get moving on making things happen.
The following can be used by any professional or an entrepreneur and
will help you form a good model of what to create.
LET’S GET STARTED!
(Fill up the form below)
Your “One Page” Business Plan by 	
	 	 														3	
YOUR BRAND
Why are you starting this business?
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
What do you value as a brand?
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
What problem will you solve?
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
Your “One Page” Business Plan by 	
	 	 														4	
YOUR CUSTOMER
Who do you think your work will appeal to the most?
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
Why do you think that?
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
What are your customers currently using to fulfil the needs you aim to
solve?
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
Why do you think your customers will switch to you?
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
Your “One Page” Business Plan by 	
	 	 														5	
YOUR STARTUP MONEY
How will you finance the start of your business?
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
And how much will you need for starting up? What will you use the
money for?
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
YOUR REVENUE STREAMS
How much can you retail and wholesale your work for? What will the
market pay?
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
Your “One Page” Business Plan by 	
	 	 														6	
YOUR EARLY-STAGE MARKETING PLAN
How will you reach your customers in the beginning?
(Try to be a little detailed here. Don’t just write “social media”, think
about how social media will be leveraged.)
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
How much will you need to spend to get your first INR 10,000 in
revenue? And, your first INR 100,000 in revenue?
(Try to do a rough calculation below)
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
……………………………………………………………………………………
Your “One Page” Business Plan by 	
	 	 														7	
Want More Insights?
Register on www.behindtheramp.com
(Use Invite code BTR17)

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One page business plan

  • 1. Your “One Page” Business Plan by 1 India’s First Business Network for Creative Professionals YOUR “ONE PAGE” BUSINESS PLAN
  • 2. Your “One Page” Business Plan by 2 When it comes to planning a business, too many people skip the plan. They confuse dreams for goals. Goals have plans attached to them. Goals are things you work hard to achieve. Goals are not wishy-washing thoughts in your head or things you “hope” to do. Nope. A lot of creative professionals get hung up on the idea that in order to create a business plan, you need to have a lengthy, involved, research-heavy, numbers-focused roadmap that list every last detail of what you want to do and how you want to do it. However, this is UNTRUE. You can create a one-page outline of what you are going to build, with some details on how you think you’ll build it, and then get moving on making things happen. The following can be used by any professional or an entrepreneur and will help you form a good model of what to create. LET’S GET STARTED! (Fill up the form below)
  • 3. Your “One Page” Business Plan by 3 YOUR BRAND Why are you starting this business? …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… What do you value as a brand? …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… What problem will you solve? …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… ……………………………………………………………………………………
  • 4. Your “One Page” Business Plan by 4 YOUR CUSTOMER Who do you think your work will appeal to the most? …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… Why do you think that? …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… What are your customers currently using to fulfil the needs you aim to solve? …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… Why do you think your customers will switch to you? …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… ……………………………………………………………………………………
  • 5. Your “One Page” Business Plan by 5 YOUR STARTUP MONEY How will you finance the start of your business? …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… And how much will you need for starting up? What will you use the money for? …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… YOUR REVENUE STREAMS How much can you retail and wholesale your work for? What will the market pay? …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… ……………………………………………………………………………………
  • 6. Your “One Page” Business Plan by 6 YOUR EARLY-STAGE MARKETING PLAN How will you reach your customers in the beginning? (Try to be a little detailed here. Don’t just write “social media”, think about how social media will be leveraged.) …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… How much will you need to spend to get your first INR 10,000 in revenue? And, your first INR 100,000 in revenue? (Try to do a rough calculation below) …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… ……………………………………………………………………………………
  • 7. Your “One Page” Business Plan by 7 Want More Insights? Register on www.behindtheramp.com (Use Invite code BTR17)