: Social Media Management_Gestao dos Social Media

1. Marketing Management
Social Media Management IV
Mercados e diferentes tipos de plataformas sociais
(Plataformas Jogos)
Manuela Aparicio

2. Agenda
Games
Game types
Social media games
Social media Top 10
2015 Manuela Aparicio (C) 2

3. Agenda
Games
Game types
Social media games
Social media Top 10
2015 Manuela Aparicio (C) 3

4. Social Media Ecologies
Classification by Cavazza (2011)
•Publish
•Share
•Discuss
•Commerce
•Location
•Network
•Games
2015/2016 Spring Semester Manuela Aparicio 42015 Manuela Aparicio (C) 4

5. Social Media Ecologies
Classification by Cavazza (2011)
•Publish
•Share
•Discuss
•Commerce
•Location
•Network
•Games
52015 Manuela Aparicio (C) 5

6. Game Definition
• “Games provide safe ways to experience reality”
(Crawford, 1982)
• “A competitive activity involving skill, chance, or endurance on the
part of two or more persons who play according to a set of rules,
usually for their own amusement or for that of spectators.”
(2016 Dictionary.com, LLC)
2015 Manuela Aparicio (C) 6

7. Games Total Costs
2015 Manuela Aparicio (C) 7

8. Game Industry
2015 Manuela Aparicio (C) 8

9. Agenda
Games
Game types
Social media games
Social media Top 10
2015 Manuela Aparicio (C) 3

10. 2015 Manuela Aparicio (C) 10

11. 2015 Manuela Aparicio (C) 11

12. Game Satistics
https://youtu.be/gl3eB8oJF6g

13. Agenda
Games
Game types
Social media games
Social media Top 10
2015 Manuela Aparicio (C) 13

14. Game Types
1. Massively Multiplayer Online (MMO)
2. Simulations
3. Adventure
4. Real-Time Strategy (RTS)
5. Puzzle
6. Action
7. Stealth Shooter
8. Combat
9. First Person Shooters (FPS)
10. Sports
11. Role-Playing (RPG)
12. Educational
2015 Manuela Aparicio (C) 14

15. Social Media Ecologies
Classification by Cavazza (2011)
•Publish
•Share
•Discuss
•Commerce
•Location
•Network
•Games
2015/2016 Spring Semester Manuela Aparicio 42015 Manuela Aparicio (C) 4

16. Social Media: Games
Social gamming platforms
• Mercado de consumidores de jogos
• “screenagers- Net addicted, losing their social skills, and they have no time for
sports or healthy activities”
• 81% of teens play online games
• Video games also teach young people to work in teams
(Tapscot, 2009)
2015 Manuela Aparicio (C) 16

17. Agenda
Games
Game types
Social media games
Social media Top 10
2015 Manuela Aparicio (C) 17

18. Social Media: Games Top 10
1. Call of Duty: Advanced Warfare
2. Madden NFL 15
3. Destiny
4. Grand Theft Auto V
5. Minecraft
6. Super Smash Bros
7. NBA 2K15
8. Watch Dogs
9. FIFA 15
10. Call Of Duty: Ghosts
2015 Manuela Aparicio (C) 18

19. Social Media|Games|World of Warcraft
World of Warcraft
• Create an Avatar
• Explore the vast virtual world,
• Complete quests, improve skills, and battle monsters
• As you succeed, you earn virtual money and other items, gain reputation
• http://eu.battle.net/wow/en/
2015 Manuela Aparicio (C) 19

20. Social Media|Games|Minecraft
Minecraft
• A game about breaking and placing blocks.
• Build structures to protect against nocturnal monsters
• Players work together to create wonderful, imaginative thing
https://minecraft.net/
2015 Manuela Aparicio (C) 20

21. Social Media|Games|Cunter-Strike
Counter Strike
• 10,451,389 gamers
• http://blog.counter-strike.net/
2015 Manuela Aparicio (C) 21

22. Social Media|Games|League of Legends
(LOL)
League of legends
• A game about
http://euw.leagueoflegends.com/
2015 Manuela Aparicio (C) 22

23. Social Media Ecologies
Classification by Cavazza (2011)
•Publish
•Share
•Discuss
•Commerce
•Location
•Network
•Games
52015 Manuela Aparicio (C) 5

24. Social Media|Games|World of Warcraft
World of Warcraft
• A game about
http://eu.battle.net/wow/en/
2015 Manuela Aparicio (C) 24

25. Social Media|Games|Team Fortress
Team Fortress
• A game about
http://www.teamfortress.com/
2015 Manuela Aparicio (C) 25

26. Social Media|Games|Starwars Old Republic
Star Wars-Old Republic
• A game about
http://www.swtor.com/
2015 Manuela Aparicio (C) 26

27. Social Media|Games|DCUniverse Online
DC Universe online
• A game about
https://www.dcuniverseonline.com/
2015 Manuela Aparicio (C) 27

28. Social Media|Games|Defense of the Ancients
DOTA
• A game about
http://www.playdota.com/
2015 Manuela Aparicio (C) 28

29. Game Definition
• “Games provide safe ways to experience reality”
(Crawford, 1982)
• “A competitive activity involving skill, chance, or endurance on the
part of two or more persons who play according to a set of rules,
usually for their own amusement or for that of spectators.”
(2016 Dictionary.com, LLC)
2015 Manuela Aparicio (C) 6