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My slides are / will be available for you at:
Bottlenecks, BrainScience & Breakthroughs
by Swati Shah
swatisqa@gmail.com
Workplace Statistics:
46% of Employees in the US are not satisfied with their work
70% of Employees in the US leave their job not their company
Managers that retain Employees in the US are 8x likely to stay at a
company
Sales and Influence
Sales Technique:
How to show the value and benefit of testing and quality practices

Use before and after visualizations to frame results
Outgoing
Reserved
People-OrientedTask-Oriented
x
x
D-I-S-C
Outgoing
Reserved
People-OrientedTask-Oriented
x
Dominant

Driving

Doer
Cautious

Competent

Careful
Inspiring

Interesting

Interactive
Supporting

Steady

Stable
D-I-S-C
Outgoing
Reserved
People-OrientedTask-Oriented
Dominant

Driving

Doer
Cautious

Competent

Careful
Inspiring

Interesting

Interactive
Supporting

Steady

Stable
D-I-S-C
Results Admiration
Trust Sincere Appreciation
Bottleneck
Brain Science Facts:
• Patterns in Behavior - sub-conscious brain 

• 100 Billion neurons

• Complex organ

• Short-term & Long-term memories
Discovering Color Energies on a Good Day:
Cool Blue:
Precise

Deliberate

Analytical
Fiery Red:
Competitive

Determined

Purposeful
Earth Green:
Sharing

Patient

Caring
Sunshine Yellow:
Sociable

Enthusiastic

Dynamic
1.Learn to Use your Conscious Brain

2.Observe Others

3.Take Action - Move the communication forward
Communicator - All Frequencies & Channels
Communicator - All Frequencies & Channels
Managing Conflict
Expect Conflict
Observed:
Feel:
Need:
Conway’s Law:
Organizations which design systems are constrained to produce
designs which are copies of the communication structures

of these organizations - Conway, 1967.
Know - there are various communication techniques to handle any situation
Think - about your own communication styles
Want - to improve your communication
Understand - how other people communication and the impact on them
Feel - empowered in communication
Do - use these strategies to improve product quality/processes
Communication is dynamic & powerful and based on our subconscious mind
Be courageous & inspired to be the voice of Quality
People want to be heard so listen powerfully
Truly Effective Communications can solve any disconnect
Contact Me:
LinkedIn: linkedin/swatishah2
Twitter: @swatisqa
Email: swatisqa@gmail.com
Website: swatisqa.com
Agile Testing Days - Potsdam Germany Nov. 2019

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