ENVIRONMENT ANALYSIS Darshan Singh
OF Navpreet Singh
HR Quotient Of NOKIA
• 128,445 Employees in 120 Countries
• 39,350 people in R&D representing approx. 31% of total
• Nokia’s Industrial Research Unit consists of 5oo
researchers, engineers & Scientists.
• R&D centers
Brazil, China, England, Hungary, India, South Korea etc.
• Nokia’s Design Deptt. Remains in SALO, Finland
-Largest Cell Phone Vendor
-Design, the branding and the -Lacking in Design Innovation
technology -Loopholes in Symbian OS
-Lending personality to its products -Slow to adopt new ways of
(fashion statement) thinking, Clamshell Phones
-Effective advertisement and market
-Late in the game of 3G
- Increase their presence in the
CDMA market -Asian OEM’s
-Good Brand Image in booming -Other Handset Vendors providing
new markets service to Carriers
-Clamshell Handsets -Better Smart phones by
-Booming Economies like Latin competitors
America , India & China.
•Basic Series Nokia 1100, Nokia 2100,,
•Express Music Series Nokia 5310,
•Business Series Nokia 6300, E-Series
•Fashion Series Nokia 7210 Supernova
& Prism, Nokia 7710
•Premium Series Nokia 8250, Nokia
•Communicator Series Nokia 9200,
Nokia 9300, Nokia 9500
•Mobile Computer Series Nokia N70,
N86, N95, N900
•Multimedia Series Nokia X3 & X6
•Mobile Gaming N-Gage, N-Gage QD
Service •Nokia PC Suite
& •Nokia LifeBlog
Solution •Nokia Maps
•Nokia Sports Tracker
•Mini Laptops Nokia
•Internet Tablets N770,
Miscellaneous •GPS Navigator Wireless
& Bluetooth GPS Modules
•Accessories Car Kits,
Wireless Digital Pens
Nokia is working on future of mobile with their new
concept Nokia "Scentsory".
This new mobile device uses the sense of smell, sight,
hearing, and touch to create a multiscensory
environment for the caller.
Scentsory would be able to detect smells as well as
radiate colors, lighting, and temperature of the caller with
Dual screens and hidden camera
Nokia’s Banking Venture
• Nokia financial services
• In collaboration with ‘Obopay’.
• 4 billion mobile phone operators and 1.6 billion bank
• Paperless economy.
• In July 10, 2008, Nokia bought Navteq, a U.S.-based supplier for
a price of $8.1 billion.
• In September 2007, Nokia acquire Enpocket, a supplier of
mobile advertising technology.
• In July 2007, Nokia acquired Twango, Multimedia Solutions.
(Concentric diversification + VAS)
• Nokia acquired IntelliSync to develop an online Nokia Music
Store on the line Apple’s iTunes.
(Concentric diversification + VAS)
•Established in 1928
•CEO- Greg Brown and Sanjay Jha
•Revenue- USD 30.14 Billion
Clamshell Type MOTO PEBL , V3, MOTO KRZR
Candybar ROKR E1, W230,
Car & Bag Phone Series M900, M710
PDA A630, Q9c
Slider RIZR Z3, ROKR Z6
Four Letter Series KRZR K1, Moto JEWL, RAZR V3, ROKR W5
Accessories Bluetooth Headsets , Stereo Wireless Headset
The 4 LETTER NAMING – RAZR ,KRZR , ROKR.
Sleek and Stylish designing.
DROID - Biggest leap in smart phones technology
More focus on Clamshell phones
Application Store- Shop4Apps designed for DROID by google
They won’t be opening any application store.
Youth oriented approach.
• Founded in 2000
• CEO-Mr.Yoon Woo Lee
• Revenue-USD 900 million
Touch Phone Corby, Star
Style Phone S3600, SGH-U900
Multimedia Phone C5130, M2710
Business Phone Omnia, SGH-i200
Guru Series Marine, E1070
Dual Sim Phones Fizz, SGH-D780
Accessories Bluetooth Headsets, Speakers
Set up a handset manufacturing facility in India
A cheap labor market
Aggressively hawking flip-tops and clamshells- Sleek & Stylish Phones
Nationwide distributor and retail presence in the global consumer
The Blue Dream
Made of Recycled material
Strong presence in all segments of mobile phones.
Adopting a new positioning for the brand supported by celebrity
• Founded in 2001
• President- Bert Nordberg
• Revenue- USD 11,244 Million
• 9400 Employees
• Cybershot Series : C702
• Economy Series : R300, T series
• PDA Phones : P990, P1
• Walkman Phones : W550, W995
• Xperia Series : Xperia X2, X10
• Ent. Series : Satio, Yari
• Gaming Phones : F 305
Collaboration with Carl Zeiss for Carl Zeiss Lens
Walkman Series targetes youth
Easy to use interface.
Ensure better quality in sound and imaging.
Introduces newer concepts regularly
Distribution system restricted to dealers.
Need to Introduce more Clamshell Style Phones.
Explore possibilities in CDMA market.
Need to scrap the NVO’s , not enough to match current competition and
Need to develop online interactive Capabilities (Untapped Revenue)
Nokia Ovi – online app store.
Online music store.
Focus on BRIC Countries- Mainly India & China .
Need for a better operating platform over SYMBIAN, MAEMO is a good step
but needs more integration.