3. • Sampling Plan
•Proposed sample
composition for the survey
• Time Line
•Project set-up (Briefing,
Mock calls, Field travel,
etc.)
•Duration of fieldwork
•Debrief to research house
• Study Deliverables
•Report Preparation
•Presentation of report
RADIAL LIST
5. 8.2
3.2
1.4
1.2
Sales
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
31
13
13
18
25
Ground floor only Ground plus one floor
Three Floors Four Floors
More than Four Floors
60
40
SEC A SEC B
PIE CHART
10% 20%
30%
40%
Sales
9. CURRENTLY USED
(n=404)
MOST PREFFERED
(n=404)
Whether LAPSED
(n=404)
54
15
12
8
7
2
1
1
1
1
0
0
0
54
14
11
8
7
2
1
1
1
0
0
0
0
5
5
6
10
0
1
0
1
0
0
0
0
0
Gold Drop
Vijaya
Naturelle
Freedom
Sundrop Superlite
Healthy Heart
Fortune Sun lite
Gold Winner
Priya
Gold Plus
Agrigold
Sheetal Drop
Rich Rich
SCATTERED WITH STARIGHT LINS AND MARKERS
10. Gold Drop
(n=404)
Vijaya
(n=404)
Freedom
(n=404)
Fortune Sun lite
(n=404)
This is a good quality cooking oil
This oil does not contain cholesterol
All kinds of foods – sweets as well as
savouries – can be fried in this oil
This is a brand for the whole family
It is a brand for people like me
This oil is used for cooking foods that
can be served to guests
It is value for money
Taste of food cooked in this oil is
unique
72
76
78
73
74
73
75
70
24
22
32
24
27
26
24
24
26
32
38
33
30
38
29
29
29
31
35
25
24
31
27
25
2
3
3
2
3
4
3
3
11
14
13
16
9
13
13
11
Naturelle
(n=404)
Healthy Heart
(n=404)
8
7
10
7
8
8
8
5
Priya
(n=404)
CLUSTERED HORIZONTAL CYLINDER
12. 73
13
9
4
2
Stand alone / Single
Part of a Mandi
Dedicated to other Industrial Facility for own use
Part of Network of Cold Stores
Dedicated to Sea Port
55
16
7
2
0
2
4
2
2
4
7
0.10-0.50
0.51-1.00
1.01-1.50
1.51-2.00
2.01-2.50
2.51-3.00
3.01-3.50
3.51-4.00
4.01-5.00
Above 5
No Response
Total Area covered will be
captured / converted as built
up area in Sq feet / sq meters
in the main survey
Total Area covered (in hectares)
(n=55)
CLUSTERED BAR &
EXPLODED DOUGHNUT
13. Zone Type of Product Stored
All
(n=50)
East
(n=13)
West
(n=18)
North
(n=20)
South
(n=4)
Horticulture
(n=42)
Processed
Food
(n=17)
Animal
Husbandry
(n=8)
Pharmaceuticals
(n=8)
60
40
31
69
72
28
65
35
75
25
57
43
53
47
63
38
75
25
No
Yes
100% STACKED COLUMN IN 3D
14. DG Set 1
91%
Capacity of DG set 1
155
Age of
DG set 1
11
DG Set 2
38%
Capacity of DG set 2
93
Age of
DG set 2
13
DG Set 3
9%
Capacity of DG set 3
43
Age of
DG set 3
31
HIERARCHY LIST
15. DG Set 1
91%
Capacity of DG set 1
155
Age of
DG set 1
11
DG Set 2
38%
Capacity of DG set 2
93
Age of
DG set 2
13
DG Set 3
9%
Capacity of DG set 3
43
Age of
DG set 3
31
HIERARCHY LIST – IN BLUE COLOR
22. STACKED BAR – WITH TEXTURE EFFECT
All
(n=292)
12
3
25
30
7
15
8
Illiterate
School up to 4 years
School 5-9 years
SSC or HSC
Some College but not
graduate
Graduate/ Post Graduate
General
Graduate/ Post Graduate
Professional
23. LINE WITH MARKERS
62
40 39
34
27
21 20 19 19 17 16
12 12 12 11 11 9 8 6
All
(n=732)
Dhirubhai Ambani
Hospital
Lifeline
Express
Dhirubhai Ambani
Undergraduate
Scholarship Fund'
Dhirubhai
Ambani
Protsaham
Scheme
Campus
connect
Apply
Thought
In schools
Catch Them
Young
Sanjivani
Excellance
is theatre
awards
Project
Shakti
Train the
trainer
Program
Vanarai
Pride
Schools
Real Heroes
Of India
Project
Drishti
Foundation
of Ecological
Security
Yashoda-
dham
Kokilaben Dhirubhai
Ambani Hospital
& Medical Research
Institute
Mission 'Bharat
India Jodo
24. DO’S AND DON'TS FORMAT
High TOM + Spont awareness
demonstrating more mind space for
RIL
High correct recall of Business head
of RIL
There is awareness that Reliance
conducts CSR Activities
RIL perceived to be financially
robust. Mr. Mukesh Ambani
Perceived to have strong Business
sense
RIL associated with verticals that
they are not currently into
“Name” of CSR activity spill over to
ADAG group
The difference between the
scores of Tata Group and RIL is
high. RIL is a distant second in a
lot of image parameters. Need to
reduce the gap
Scores dip for Mr. Mukesh Ambani
when it comes to being innovative
and Trend Setter
25. Clustered bar &
100% STACKED HORIZONTAL CYLINDER
25
25
25
25
25
25
25
25
25
25
25
25
ALL OTHERS
- ALL ZONE
THE MOBILE
STORE - EAST
THE MOBILE
STORE - ALL
ZONE
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
Overall satisfaction
with the store
8 To 10
6 To 7
4 To 5
1 To 3
Intention to
continue with store
8 To 10
6 To 7
4 To 5
1 To 3
Intention to
recommend the
store
8 To 10
6 To 7
4 To 5
1 To 3
47
42
29
67
47
40
100
27
25
43
27
60
27
33
29
33
27
All (n=49)
1-5 (n=12)
6-10 (n=7)
11-15 (n=9)
16-20 (n=15)
21-30 (n=5)
Other (n=1)
No of years of service
27. 3D CLUSTERED COLUMN
All
(n=49)
Operations
(n=18)
Maintenance
(n=21)
Others
(n=10)
39
33
48
30
31
28 29
40
22
33
14
20
18 17
29
14
6
14
30
I received specific actionable feedback and suggestions on how to improve my performance
Self appraisal was well studied before the discussion started and all important points were discussed
Opportunity for improvement and the way forward were highlighted clearly
Most of the discussion time was irrelevant & not focused on performance& development
My achievements during the year were highlighted
28. 100% SPINE HORIZONTAL BAR
76%
66%
51%
42%
25%
23%
22%
18%
14%
13%
12%
10%
80%
58%
64%
49%
26%
28%
35%
27%
21%
17%
17%
10%
Read an article about them
Followed them on Twitter
Read a tweet
Visited financial blogs to read reviews/opinions about them (e.g., Good
Financial Cents)
Discussed the bank with friends, family or colleagues
Discussed the bank with a financial advisor
Visited their website
Read or listened to one of their ads
Saw videos about them on the Internet
Visited their Facebook page or read a posting on Facebook
Posted a comment on a blog or Facebook
Tweeted about them
Bottom 2
Box
Top 2
Box
30. 3D CLUSTERED COLUMN
17 16
22 24
18
36
87 88
83 81 82
73
Automatic
System
Manual by
technician
All
(n=4298)
Type H
(n=3816)
Type P
(n=440)
Type M
(n=335)
Type Q
(n=38)
Other
products
(n=22)
31. CLUSTERED COLUMN –
DATA IN LEGEND
2010-11 2011-12 2012-13
Energy Cost (Rs lacs) 15.27 16.79 19.10
Grid Power (hours per day) 16 16 17
Diesel Fuel used ('000 ltrs) 17.78 17.63 16.43
Capacity Utilisation (RHS) 75% 76% 75%
45%
50%
55%
60%
65%
70%
75%
80%
0
5
10
15
20
25
National Annual Average
32. 0
10
20
30
40
50
60
70
80
90
100
North East West South
50
70
80
90
30
50
70
80
20
40
50
60
Column1
Column2
Column3
3D Clustered Column
0
10
20
30
40
50
60
70
80
90
100
North East West South
50
70
80
90
30
50
70
80
20
40
50
60
Column1
Column2
Column3
3D Clustered Column
0
10
20
30
40
50
60
70
80
90
100
North East West South
50
70
80
90
30
50
70
80
20
40
50
60
Column1
Column2
Column3
0
10
20
30
40
50
60
70
80
90
100
North East West South
50
70
80
90
30
50
70
80
20
40
50
60
Column1
Column2
Column3
Clustered Pyramid
Clustered Cylinder
33. 0
20
40
60
80
100
India
China
America Japan
Pakistan
70
60
50
40 40
20
20
25
30 30
10
20
25
30 30
Series 3
Series 2
Series 1
Stacked Column in 3D
0
5
10
15
20
25
30
Punjab Delhi Haryana Jammu
and
Kashmir
Himachal
9 8 7 6 5
8
7
6
5
4
7
6
5
4
3
Series 3
Series 2
Series 1
0
5
10
15
20
25
30
Punjab Delhi Haryana Jammu
and
Kashmir
Himachal
9 8 7 6 5
8
7
6
5
4
7
6
5
4
3
Series 3
Series 2
Series 1
Stacked Column in 3D
0
5
10
15
20
25
30
Punjab Delhi Haryana Jammu
and
Kashmir
Himachal
9 8 7 6 5
8
7
6
5
4
7
6
5
4
3
Series 3
Series 2
Series 1
Stacked Column in 3D Stacked Column in 3D
34. North
West
0
1
2
3
4
5
6
7
8
9
10
Qtr1 Qtr2 Qtr3 Qtr4
4
3
4
5
2
4
2
3
4
5
6
7
8
7
6
5
North
East
West
South
3D Column
28%
71%
1%
Pie in 3D
Yes
No
DK/CS
43
25
35
45
26
44
38
28
15 16 10
17
16 15 17
10
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All INTENDER RECENT BUYER GENERAL
RESPONDENTS
SSC/ HSC
Some College (incl. a Diploma) but not Grad
Graduate/ Post Graduate: General
Graduate/ Post Graduate: Professional
100% Stacked Column
43
25
35
45
26
44
38
28
15 16 10
17
16 15 17
10
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All INTENDER RECENT BUYER GENERAL
RESPONDENTS
SSC/ HSC
Some College (incl. a Diploma) but not Grad
Graduate/ Post Graduate: General
Graduate/ Post Graduate: Professional
100% Stacked Column
35. 0
1
2
3
4
5
6
7
8
9
10
Qtr1 Qtr2 Qtr3 Qtr4
4
3
4
5
2
4
2
3
4
5
6
7
8
7
6
5
North
East
West
South
Clustered Cylinder
43
25
35
45
26
44
38
28
15 16 10
17
16 15 17
10
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All INTENDER RECENT BUYER GENERAL
RESPONDENTS
SSC/ HSC
Some College (incl. a Diploma) but not Grad
Graduate/ Post Graduate: General
Graduate/ Post Graduate: Professional
100% Stacked Column
0
20
40
60
80
100
2 BHK
Flat/Apartment
3 BHK
Flat/Apartment
More than 3
Bhk apartment
Bunglow / Villa
40
30
40
25
20 40 20
30
20
15
24 27
20 15 16 18
GENERAL RESPONDENTS
RECENT BUYER
INTENDER
All
Stacked Cylinder
36. North
West
0
1
2
3
4
5
6
7
8
9
10
Qtr1 Qtr2 Qtr3 Qtr4
4
3
4
5
2
4
2
3
4
5
6
7
8
7
6
5
North
East
West
South
3D Cylinder
0
5
10
15
20
25
30
35
40
45
All INTENDER RECENT BUYER GENERAL
RESPONDENTS
43
25
35
45
26
44
38
28
15 16
10
17
16 15
17
10
Graduate/ Post Graduate: Professional
Graduate/ Post Graduate: General
Some College (incl. a Diploma) but not Grad
SSC/ HSC
Clustered Cone
0
20
40
60
80
100
All INTENDER RECENT BUYER GENERAL
RESPONDENTS
40
30
40
25
20 40 20
30
20
15
24 27
20
15 16 18
Bunglow / Villa
More than 3 Bhk apartment
3 BHK Flat/Apartment
2 BHK Flat/Apartment
Stacked Cone
37. Line With Markers
43
25
35
45
26
44
38
28
15 16
10
17
16 15 17
10
0
5
10
15
20
25
30
35
40
45
50
All INTENDER RECENT BUYER GENERAL
RESPONDENTS
Graduate/ Post Graduate: Professional
Graduate/ Post Graduate: General
Some College (incl. a Diploma) but not Grad
SSC/ HSC
Line Chart
40
30
40
25
20
40
20
30
20
15
24 27
20 15
16 18
0
10
20
30
40
50
60
70
80
90
100
All INTENDER RECENT BUYER GENERAL RESPONDENTS
Bunglow / Villa
More than 3 Bhk apartment
3 BHK Flat/Apartment
2 BHK Flat/Apartment
Stacked Line
4
3
4
5
2
4
2
3
4
5
6
7
8
7
6
5
0
1
2
3
4
5
6
7
8
9
10
Qtr1 Qtr2 Qtr3 Qtr4
North
East
West
South
41. Bar Chart with Scale
Slide Title
Subgroup (if needed)
1. Text (leave as a placeholder)
2. Text (leave as a placeholder)
86%
83%
81%
80%
65%
64%
58%
22%
12%
10%
15%
16%
22%
18%
19%
5%
1%
3%
2%
3%
8%
5%
4%
1%
6-7
3-5
1-2
Delivery frequency
Accurate billing/invoicing
Delivery timing
Delivery accuracy
Manages back stock appropriately
Ability to make special deliveries
Minimum order quantity
Charges miscellaneous fees
MC
(n=147
82%
78%
75%
73%
60%
66%
54%
17%
16%
15%
19%
23%
28%
18%
22%
6%
1%
2%
4%
3%
8%
2%
2%
2%
6-7
3-5
1-2
ABI
(n=131)
81%
77%
78%
73%
60%
57%
54%
18%
17%
17%
18%
24%
30%
21%
25%
6%
2%
2%
2%
2%
5%
8%
0%
0%
6-7
3-5
1-2
Other
(n=126)
42. Column Chart with Scale
Slide Title
Subgroup (if needed)
1. Text (leave as a placeholder)
2. Text (leave as a placeholder)
MC
(n=221)
ABI
(n=205)
Other
(n=192)
66%
50% 48%
25%
43%
45%
9% 7% 6%
Overall Salesperson/ Sales Support
6-7
3-5
1-2
6-7
3-5
1-2
6-7
3-5
1-2
44. 76
Working For a private company
45
Working in own setup/private
sector
35
Working for the Government
Services
19
Working in the
development sector
7
Others
Smart Art
Slide Title
Subgroup (if needed)
1. Text (leave as a placeholder)
2. Text (leave as a placeholder)
45. Column Chart
Slide Title
Subgroup (if needed)
1. Text (leave as a placeholder)
2. Text (leave as a placeholder)
64% 78%
65%
51%
65%
Aware
Customer
Satisfaction
Customer
89%
64%
IHS Customer Top-three box
Total
(n=581)
Familiar Consider Prefer Recommend
Reputation
Total
Top-three box
49. 35
100
20 40 10
30 10 7 100
66
100
25 33
55
17
5 100 80 90
2
10 25
100
56 78
30
100 20
76
25
Total
October
(n=XXX)
Total
November
(n=XXX)
Total
December
(n=XXX)
Total
January
(n=XXX)
Narrow Market
January
50. 35
100
20 40 10
30 10 7 100
66
100
25 33
55
17
5 100 80 90
2
10 25
100
56 78
30
100 20
76
25
HBS
October
(n=XXX)
HBS
November
(n=XXX)
HBS
December
(n=XXX)
HBS
January
(n=XXX)
Narrow Market1
HBS
January
51. 35
100
20 40
30 10 7 100
100
25 33
55
5 100 80 90
10 25
100
56
30
100 20
76
Total
October
(n=XXX)
Total
November
(n=XXX)
Total
December
(n=XXX)
Total
January
(n=XXX)
53. SEC AGE
All
(n=602)
SEC A (n=234) SEC B (n=215) SEC C (n=153)
25 - 30
(n=198)
31 - 35
(n=143)
36 - 40
(n=130)
41 - 44
(n=131)
Kirana 97 97 96 97 97 99 96 95
Super Market 5 5 6 5 5 4 7 5
Oil Depot 0 0 0 - - - - 2
97
5
0
Kirana
Super Market
Oil Depot
96
8
0
98
3
0
All
(n=602)
Bhubaneswar
(n=300)
Puri
(n=302)
54. Deep Frying
Shallow Frying
General Cooking
Tadka or Tempering
86
71
26
3
90
75
16
3
Puri
(n=300)
83
67
36
3
SEC AGE
All
(n=602)
SEC A (n=234) SEC B (n=215) SEC C (n=153)
25 - 30
(n=198)
31 - 35
(n=143)
36 - 40
(n=130)
41 - 44
(n=131)
Kirana 97 97 96 97 97 99 96 95
Super Market 5 5 6 5 5 4 7 5
Oil Depot 0 0 0 - - - - 2
All
(n=599)
Bhubaneswar
(n=299)
55. 4
13
4
42
38
0
8
29
17
46
0
0
8
42
50
Consumers Retailers Food Producers
0
0
0
33
67
All
All
Not at all conscious
Not conscious
Neutral
Somewhat conscious
Extremely conscious
Not at all conscious
Not conscious
Neutral
Somewhat conscious
Extremely conscious
FSOs perspective of others
63. All
(n=4298)
Type H
(n=3816)
Type P
(n=440)
Type M
(n=335)
Type Q
(n=38)
Other Products
(n=22)
72
24
1
3
73
24
1
2
38
51
5
6
60
35
3
2
26
71
3 32
50
18
Single Commodity Multi-commodity MA Store
CA Store
66. Zone Type of Product Stored
All
(n=50)
East
(n=13)
West
(n=18)
North
(n=20)
South
(n=4)
Horticulture
(n=42)
Processed
Food
(n=17)
Animal
Husbandry
(n=8)
Pharmaceuticals
(n=8)
All
(n=33)
Zone Type of Product Stored
East
(n=4)
West
(n=13)
North
(n=13)
South
(n=3)
Horticulture
(n=24)
Processed
Food
(n=9)
Animal
Husbandry
(n=5)
Pharmaceuticals
(n=6)
1 55 50 38 62 100 67 44 60 100
2 15 25 - 31 - 17 - 20 -
3 3 - 8 - - - 11 - -
4 9 25 8 8 - 4 11 20 -
6 9 - 23 - - 13 - - -
7 3 - 8 - - - 11 - -
30 3 - 8 - - - 11 - -
DKCS 3 - 8 - - - 11 - -
M E A N 3.1 2.0 5.6 1.5 1.0 1.9 6.0 1.8 1.0
60
40
31
69
72
28
65
35
75
25
57
43
53
47
63
38
75
25
No
Yes
Periodic Maintenance
67. 62
31
7
East
(n=13)
West
(n=18)
North
(n=20)
South
(n=4)
Power quality received at the facility
All (n=55)
54
72 70
46
28 30
100
Horticulture
(n=42)
Processed Food
(n=17)
Animal Husbandry
(n=8)
Pharmaceuticals
(n=8)
67 59
75
50
24 41
25
13
10
38
Type of Product Stored
Zone
Intermittent/ irregular
Voltage Fluctuating
Usable (W/O much
low voltage issue)
69. Mala D
I - Pill
Saheli
Choice
Unwanted 72
Mala N
Ovral L
Suvidha
Arpan
Yasmin
Total
Awareness
(n=1165)
TOM
(n=1165)
SPONT
(n=1165)
75
51
28
34
17
14
11
6
4
1
44
21
5
14
3
2
2
0
2
1
93
78
62
61
52
36
31
27
10
6
MOUB
(n=454)
75
51
28
34
17
14
11
6
4
1
Reasons for selecting MOUB
(n=454)
52
37
23
23
13
12
11
0
Recommended by family doctor,
Gynecologist, other Specialist
Suggested by Family/Friends/Colleague
Easily available
Trust the brand
Good past/current experience
Economical in price
Good quality
No response
70. All (n=944)
Delhi (n=178)
Lucknow (n=152)
Mumbai (n=155)
Surat (n=159)
Chennai (n=150)
Hyderabad (n=150)
14 – 18 years (n=269)
19 – 25 years (n=387)
26 – 30 years (n=171)
31 – 40 years (n=117)
8
4
13
7
7
15
3
9
6
11
9
5
5
3
6
10
2
4
4
6
4
7
19
21
17
26
18
8
26
16
20
17
31
26
47
16
39
14
8
27
21
28
25
29
42
22
51
23
51
67
40
49
41
44
25
Would definitely not watch it/follow it 2 3 4 Would definitely watch it/follow it
71. Less than
18 Years
18 - 20
Years
21 - 30
Years
31 - 40
Years
41 - 50
Years
51 - 60
Years
61 - 70
Years
0
16
64
13
3 2 0
What Is Your Age
(n=292)
39
23
15
23
Single / Un married
Nuclear Family
Nuclear family with elders
What Is The Family
Type
(n=292)
72. Frequency Of Recharge
(n=292)
More
than
once a
day
Once a
day
Once in
2-3 days
Once in a
week
Once in
15 days
Once in a
month
Once in 3
months
More
than 3
months
7 9
35
28
12 8
0
1
Purpose
(n=292)
14 15 24 22 20 12 2
10-Jan 20-Nov 21-35 36-50
51-100 100-200 200-500 500 +
73. School/College
student (n=510)
Mother (50)
(n=307)
Working
Women (40)
(n=256)
Working
Women IT (30)
(n=49)
Working women
in call center
(30) (n=52)
Working women
working late
hours/night
shift (n=98)
35 34
49 35
50 53
65 66
51 65
50 47
ALL
(n=1272)
40
60
SEC-A
(n=641)
SEC-B
(n=470)
SEC-C
(n=161)
39 38 47
61 62 53
Women / Girls are not safe
Women / Girls are not at all safe
SEGMENT WISE
SEC
74. All
(n=944)
Lucknow
(n=152)
Surat
(n=159)
Hyderabad
(n=150)
19 – 25 years
(n=387)
31 – 40 years
(n=117)
9 6
17
9 14
3 4
12 7 9 7
13 20
7
14
19
5
16
13
14 12 16
28 21
49
15
36
15
35 25 31
24
32
39 43
14
49
25
67
33 40 38
40
36
11 10 13 14
6 9 13 10 10 15
9
Like It a lot Like it Neither Like nor Dislike Dislike it Dislike it a lot
Center Age
Mean 3.3 3.3 3.0 3.5 2.9 3.8 3.3 3.3 3.3 3.4 3.2
76. Ratan Tata
Mukesh Ambani
Narayana Murthi
Azim Premji
Kumarmangalam Birla
Anil Ambani
Anand Mahindra
Sunil Mittal
Adi Godrej
K.V. Kamath
Deepak Parekh
64
45
26
25
23
22
17
15
13
7
6
56
41
25
17
17
21
12
14
11
7
7
56
42
26
21
17
23
13
15
13
7
9
55
50
29
25
23
27
18
21
16
11
11
62
36
32
23
23
24
16
17
18
9
11
Business head is
respected by
employees
Understands business
issues very well
Business head is an
effective leader
A dynamic
leader
A great
visionary
77. 0% 20% 40% 60% 80% 100%
Bronchoconstriction and inflammation play equally important roles in…
Bronchoconstriction is the most important underlying component of…
Inflammation is the most important underlyingcomponent of COPD to…
COPD is an inflammatory disease
COPD is characterised by repeated exacerbations and hospitalisations
COPD is a disease of progressive air trapping
The best measure of COPD disease progression is the rate of decline in…
COPD is defined by airflow obstruction
COPD is a multi-component disease
Repeated exacerbations in COPD have a significant impact on patients…
100% Stack Bar with manual PCP scores
= % of PCPs in High Agreement (% rating I agreevery/totally)
None in high
agreement
Allin high agreement
94
82
82
93
89
83
84
75
81
67
79
72
68
63
67
58
59
60
56
64
PCP W1 PCP W2
94
93
78. 93
7 92 8 99
1
98
2
All
(n=281992)
URBAN
(n=228627)
RURAL
(n=25320)
HIGHWAY
(n=28045)
26
66
8
All
(n=281992)
URBAN
(n=228627)
RURAL
(n=25320)
HIGHWAY
(n=28045)
Young (18- 25) Middle age (26
- 50) Old age (Above 50)
26
66
9 25
66
9 26
68
6
Male
Female
79. 7 8 9 8 9
Not at all
favorable
Completely
favorable
7.9
7.8
POST
PRE
7 8 9 8 9
Not at all
favorable
Completely
favorable
7.8
POST
PRE
n=200
80. 7 8 9 8 9
7.7
7.5
POST
PRE
7 8 9 8 9
7.7
7.6
POST
PRE
Definitely will
not purchase
Definitely will
purchase
Definitely will
not purchase
Definitely will
purchase
n=200
85. Overall Satisfaction with product
offering at Mobile store
Product quality of handsets
Handsets sold in sealed packs
Availability of product of your choice
Product Display quality dummy sets
on display In Hand sets
Wide range of brands and models to
choose from different Handsets
Live phone on display
Wide range of brands and models to
choose from different Accessories
Wide range of brands and models
to choose from different Tablets
Wide range of brands and schemes to
choose for different Connection / Sim
card
Wide range of brands and schemes to
choose for different Data cards
All
(n=2092)
64
77
75
63
55
53
53
43
42
41
38
7.8
8.5
8.5
7.8
7.5
7.4
7.4
7.0
7.0
7.0
7.0
East
(n=394)
57
74
76
64
53
53
49
44
39
41
36
7.4
8.3
8.5
7.8
7.5
7.3
7.1
7.1
6.8
7.1
6.9
West
(n=783)
66
79
78
65
56
55
52
43
45
42
41
7.9
8.6
8.6
7.8
7.5
7.5
7.4
6.9
7.1
7.0
7.1
South
(n=613)
65
75
70
60
53
48
55
42
40
35
34
7.9
8.4
8.3
7.6
7.4
7.2
7.6
6.9
7.0
6.9
7.0
North
(n=302)
67
80
76
63
57
59
54
45
45
47
41
7.9
8.5
8.4
7.8
7.5
7.7
7.3
7.2
7.2
7.2
7.0
86. 82
76
71
88
78
61
61
76
69
83
83
75
74
72
68
67
63
53
(n=314) (n=284) (n=51) (n=141) (n=112) (n=167) (n=64) (n=150) (n=87) (n=177)
76
74
67
58
60
62
65
68
68
72
72
67
57
53
61
65
66
61
84
85
73
71
71
70
62
54
42
75
74
66
50
57
57
65
67
71
86
86
78
72
73
63
75
69
58
74
78
72
55
55
58
69
71
65
Trustworthy Brand /
Trustworthy Products
Previous experience
was good
Store Experience is
great
Loyal to the Retail
Outlet / Loyalty
program
Discount / Promotional
offers are good
After Sales Service is
good
Best Price
More Variety
All kinds of Mobile
Accessories are
available
80
83
76
72
69
76
70
61
55
71
73
69
57
58
59
65
68
67
ALL OTHERS
- EAST
ALL OTHERS
- WEST
ALL OTHERS
- ALL ZONE
THE MOBILE
STORE - WEST
THE MOBILE
STORE - EAST
THE MOBILE
STORE - ALL
ZONE
ALL OTHERS
- NORTH
THE MOBILE
STORE -
NORTH
THE MOBILE
STORE -
SOUTH
ALL OTHERS
- SOUTH
89. 56
44
Will search the brand or wait
Will go for another brand
ALL
(n=664)
District wise
Ananthapu
r
(n=101)
Cudappa
h
(n=99)
Chittoor
(n=106)
Kurnool
(n=100)
Nellore
(n=94)
Karnataka
towns
(n=164)
Will search the brand or wait 58 42 65 61 50 57
Will go for another brand 42 58 35 39 50 43
Segment wise
End Users
(n=463)
Influencer -
Mason
(n=90)
Influencer -
Contractors
(n=67)
Influencer -
Architects
(n=44)
Will search the brand or wait 58 50 51 52
Will go for another brand 42 50 49 48
90. 75 9
16
All
(n=664)
81
9
9
1
Ananthapur
(n=101)
72 15
11
2
Cudappah
(n=99)
71 17
12
Chittoor
(n=106)
83
7
8
2
Kurnool
(n=100)
94
6
Nellore
(n=94)
83
5
12
By brand name By type of cement OPC/PPC) By grade of cement (43-53 grades) By type of application (Roofing, plastering etc.)
Nellore
(n=164)
84
6
9
1
86
7
6
1
71 12
17
70
25
5
End Users
(n=463)
Influencer –
Mason
(n=90)
Influencer –
Contractors
(n=67)
Influencer –
Architects
(n=44)
91. 44
43
13
11
52
37
61
39 21
44
35
63
27
10 35
65 60
38
2
43
41
16 42
51
7 48
36
16
All
(n=201)
Ananthapur
(n=27)
Cudappah
(n=31)
Chittoor
(n=34)
Kurnool
(n=30)
Nellore
(n=31)
Karnataka
towns
(n=48)
Influencer –
Mason
(n=90)
Influencer –
Contractors
(n=67)
Influencer –
Architects
(n=44)
Mean
1.7
Mean
2.3
Mean
1.4
Mean
2.2
Mean
1.5
Mean
1.7
Mean
1.4
Mean
1.7
Mean
1.7
Mean
1.7
94. Driver* Impact In Driving Familiarity
Dealer 3.13
Some other method 1.56
Heard about them through family and friends 1.27
Other web-based research .94
Online sites providing auto financing research (e.g.,
Bankrate.com)
.59
Saw an ad on the internet .57
Newspapers .53
Driver*
Impact In Driving
Strong Familiarity
Dealer 2.69
Some other method 1.51
Other web-based research .67
Online sites providing auto financing research (e.g.,
Bankrate.com)
.65
Heard about them through family and friends .58
Online sites focused on auto financing information (e.g.,
Edmunds.com)
.53
95. Driver*
Impact In Driving Strong
Familiarity
Dealer 2.69
Some other method 1.51
Other web-based research .67
Online sites providing auto financing research (e.g.,
Bankrate.com)
.65
Heard about them through family and friends .58
Online sites focused on auto financing information (e.g.,
Edmunds.com)
.53
Driver*
Impact In Driving Strong
Familiarity
Dealer 2.69
Some other method 1.51
Other web-based research .67
Online sites providing auto financing research (e.g.,
Bankrate.com)
.65
Heard about them through family and friends .58
Online sites focused on auto financing information (e.g.,
Edmunds.com)
.53
96. Driver*
Impact In Driving Strong
Familiarity
Dealer 2.69
Some other method 1.51
Other web-based research .67
Online sites providing auto financing research (e.g.,
Bankrate.com)
.65
Heard about them through family and friends .58
Online sites focused on auto financing information (e.g.,
Edmunds.com)
.53
Dealer
Impact In
Driving Strong
Familiarity
Driver*
2.69
Some other method 1.51
Other web-based research .67
Online sites providing auto financing research (e.g.,
Bankrate.com)
.65
Heard about them through family and friends .58
Online sites focused on auto financing information
(e.g., Edmunds.com)
.53
97. Total
(n=2,327)
Saw an ad on TV
Dealer
Saw an ad on the Internet
Heard an ad on the radio
Online sites providing auto financing research
Heard about them through family/friends
Print magazines
Other web-based research
Online sites focused on auto financing information
Newspapers
Social media sites
Online videos
Internet blog discussions
Some other method
Consumers who are familiar
Total
(n=387)
Consumers who would
strongly consider
22%
60%
16%
11%
16%
12%
10%
9%
10%
7%
6%
5%
4%
15%
45%
22%
15%
11%
11%
9%
9%
9%
8%
8%
5%
4%
3%
7%
122. Easy to Do
Business With
Offers Better
Products
Than Competition
Financially
Stable
Better Service Than
Competition
Competitive
Rates
No Hidden
Fees
Accommodating
Does Right By
Customers
Provider
I Can Trust
Treats Me With
Respect
Honest
Friendly &
Approachable
Solid
Reputation
g
Impact
as
Key
Driver
of
Brand
Engagement
Ally Performance
Areas for Improvement Strengths to Leverage
Lower
Higher
Higher
123. Areas for Improvement Strengths to Leverage
Easy to Do
Business With
Offers Better
Products
Than Competition
Financially
Stable
Better Service Than
Competition
Competitive
Rates
No Hidden
Fees
Accommodating
Does Right By
Customers
Provider
I Can Trust
Treats Me With
Respect
Honest
Friendly &
Approachable
Solid
Reputation
g
Impact
as
Key
Driver
of
Brand
Engagement
Ally Performance
Lower
Higher
Higher
124. topic
• Supporting text
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topic
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topic
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126. Smart Art
69%
15%
50%
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