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81
75
75
75
69
69
69
69
63
63
63
56
56
50
38
31
13
19
25
25
19
31
31
31
31
38
38
38
44
44
44
56
25
88
6
6
6
44
89
89
89
78
78
89
78
89
89
56
78
78
56
44
44
33
22
11
11
11
22
22
11
22
11
11
44
22
22
44
44
44
11
78
11
11
56
71
57
57
71
57
43
57
43
29
71
43
29
57
57
29
29
29
43
43
14
43
57
43
57
71
29
57
71
43
43
71
43
100
14
29
Sitting place was free from bad smell
Sufficient lights were available
Sufficient number of fans were available
People wiping tables were separate from those serving food/water
Sitting arrangement was well spaced
Restaurant had open kitchen
Floor adjacent to sink was dry
Waiters finger nails were cut and maintained clean without any dirt
Prepared food items displayed were covered properly and there were no flies
Tables were cleaned immediately after customer leaving the table
Waiters were wearing clean clothes
Floors were clean and were free from food spillage – no flies
Cloth used for cleaning table was clean
Sink was clean and free from food particle/dirt
Soap and clean towel was kept at sink
Air conditioner vents were clean
Waiter who was serving water was holding glass/s with his fingers inside the glass
Series 1 Series 2 Series 3
100% STACKED HORIZONTAL CYLINDER
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
4.9 4.8
2.8
4.8
Xxxxx
xxxxxxx
SCATTER WITH SMOOTH LINES AND MARKERS
• Sampling Plan
•Proposed sample
composition for the survey
• Time Line
•Project set-up (Briefing,
Mock calls, Field travel,
etc.)
•Duration of fieldwork
•Debrief to research house
• Study Deliverables
•Report Preparation
•Presentation of report
RADIAL LIST
0 100
20
10
30
40
80
90
70
60
50
60
SPEEDOMETER
8.2
3.2
1.4
1.2
Sales
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
31
13
13
18
25
Ground floor only Ground plus one floor
Three Floors Four Floors
More than Four Floors
60
40
SEC A SEC B
PIE CHART
10% 20%
30%
40%
Sales
EXAMPLE FOR OPENEND
84
68
76
16
30
23
2
1
Extremely Satisfied Satisfied Neutral
XX (n=99)
XXXXX (n=50)
XXXXX (n=49)
MEAN
4.8
4.7
4.8
Not
Interested
(n=2)
100
46
47
27
27
27
27
All (n=49)
Male (n=48)
Female (n=1)
100% STACKED BAR IN 3D
& LINEAR VENN
240 183 169 157 120 115 86 60 55 28
Base
Aparna constructions My home construction Lanco Aditya constructions
Prajay Engineers Ashoka Developers & Builders Manjeera Constructions Ramky estates
Legend SMR
35
32
35
41
48
28
30
20
29
25
Newspaper
Aparna constructions
My home construction
Lanco
Aditya constructions
Prajay Engineers
Ashoka Developers & Builders
Manjeera Constructions
Ramky estates
Legend
SMR
34
34
30
36
53
28
49
38
47
64
Friends
46
45
43
39
34
34
36
22
44
25
TV
44
40
41
52
33
53
40
40
55
64
Internet
7
4
4
4
7
11
7
5
4
18
Radio
46
54
46
50
55
35
45
60
60
21
Hoarding
16
10
5
17
33
10
19
2
5
25
Property
show
STACKED BAR
CURRENTLY USED
(n=404)
MOST PREFFERED
(n=404)
Whether LAPSED
(n=404)
54
15
12
8
7
2
1
1
1
1
0
0
0
54
14
11
8
7
2
1
1
1
0
0
0
0
5
5
6
10
0
1
0
1
0
0
0
0
0
Gold Drop
Vijaya
Naturelle
Freedom
Sundrop Superlite
Healthy Heart
Fortune Sun lite
Gold Winner
Priya
Gold Plus
Agrigold
Sheetal Drop
Rich Rich
SCATTERED WITH STARIGHT LINS AND MARKERS
Gold Drop
(n=404)
Vijaya
(n=404)
Freedom
(n=404)
Fortune Sun lite
(n=404)
This is a good quality cooking oil
This oil does not contain cholesterol
All kinds of foods – sweets as well as
savouries – can be fried in this oil
This is a brand for the whole family
It is a brand for people like me
This oil is used for cooking foods that
can be served to guests
It is value for money
Taste of food cooked in this oil is
unique
72
76
78
73
74
73
75
70
24
22
32
24
27
26
24
24
26
32
38
33
30
38
29
29
29
31
35
25
24
31
27
25
2
3
3
2
3
4
3
3
11
14
13
16
9
13
13
11
Naturelle
(n=404)
Healthy Heart
(n=404)
8
7
10
7
8
8
8
5
Priya
(n=404)
CLUSTERED HORIZONTAL CYLINDER
Sign
off
from
xxx
• Revisions
• Timelines
Incepti
on
Report
• Compile
concerns
• Sample output
Site
visits
• Seek
appointments
• Record
concerns
Project
Launch
• Compile
Address
Database
• Assign regions
LINEAR VENN
73
13
9
4
2
Stand alone / Single
Part of a Mandi
Dedicated to other Industrial Facility for own use
Part of Network of Cold Stores
Dedicated to Sea Port
55
16
7
2
0
2
4
2
2
4
7
0.10-0.50
0.51-1.00
1.01-1.50
1.51-2.00
2.01-2.50
2.51-3.00
3.01-3.50
3.51-4.00
4.01-5.00
Above 5
No Response
Total Area covered will be
captured / converted as built
up area in Sq feet / sq meters
in the main survey
Total Area covered (in hectares)
(n=55)
CLUSTERED BAR &
EXPLODED DOUGHNUT
Zone Type of Product Stored
All
(n=50)
East
(n=13)
West
(n=18)
North
(n=20)
South
(n=4)
Horticulture
(n=42)
Processed
Food
(n=17)
Animal
Husbandry
(n=8)
Pharmaceuticals
(n=8)
60
40
31
69
72
28
65
35
75
25
57
43
53
47
63
38
75
25
No
Yes
100% STACKED COLUMN IN 3D
DG Set 1
91%
Capacity of DG set 1
155
Age of
DG set 1
11
DG Set 2
38%
Capacity of DG set 2
93
Age of
DG set 2
13
DG Set 3
9%
Capacity of DG set 3
43
Age of
DG set 3
31
HIERARCHY LIST
DG Set 1
91%
Capacity of DG set 1
155
Age of
DG set 1
11
DG Set 2
38%
Capacity of DG set 2
93
Age of
DG set 2
13
DG Set 3
9%
Capacity of DG set 3
43
Age of
DG set 3
31
HIERARCHY LIST – IN BLUE COLOR
1
2
3
4
5
EXAMPLE FOR VERBATIMS
OR OPEN END
CYCLE MATRIX
3D CLUSTERED COLUMN
Less than
3,00,000
3,00,001-
4,50,000
4,50,001-
6,00,000
6,00,001-
7,50,000
7,50,001-
9,00,000
9,00,001-
10,50,000
10,50,001-
12,00,000
More than
12,00,000
22 22 22
8 6 6
8
5
All
(n=241)
EXAMPLE
Rank 1
36
Rank 2
30
All
(n=944)
Rank 1
35
Rank 2
24
All
(n=944)
Rank 1
7
Rank 2
13
All
(n=944)
Rank 1
3
Rank 2
6
All
(n=944)
EXAMPLE
36 30
Rank 1 Rank 2
35 24
14 20
7 13
3 6
2 4
All
(n=944)
43 26
Rank 1 Rank 2
36 24
9 25
5 12
3 6
1 4
14 – 18 years
(n=269)
35 32
Rank 1 Rank 2
34 22
15 17
7 15
3 6
2 5
19 – 25 years
(n=387)
27 30
Rank 1 Rank 2
37 27
20 20
6 12
5 5
3 3
26 – 30 years
(n=171)
Football
Hockey
Basketball
Badminton
Lawn
Tennis
Formula
one
FUNNEL CHART
Play
Total
Awareness
Follow
Ever Visited
stadium
59
67
18
15
17
33
7
10
31
100
29
17
90
99
90
41
45
80
29
16
-
22
3
1
15
71
13
10
20
28
4
14
SPORTS Badminton Baseball Basketball Cricket Football Formula One Hockey Lawn Tennis
STACKED BAR – WITH TEXTURE EFFECT
All
(n=292)
12
3
25
30
7
15
8
Illiterate
School up to 4 years
School 5-9 years
SSC or HSC
Some College but not
graduate
Graduate/ Post Graduate
General
Graduate/ Post Graduate
Professional
LINE WITH MARKERS
62
40 39
34
27
21 20 19 19 17 16
12 12 12 11 11 9 8 6
All
(n=732)
Dhirubhai Ambani
Hospital
Lifeline
Express
Dhirubhai Ambani
Undergraduate
Scholarship Fund'
Dhirubhai
Ambani
Protsaham
Scheme
Campus
connect
Apply
Thought
In schools
Catch Them
Young
Sanjivani
Excellance
is theatre
awards
Project
Shakti
Train the
trainer
Program
Vanarai
Pride
Schools
Real Heroes
Of India
Project
Drishti
Foundation
of Ecological
Security
Yashoda-
dham
Kokilaben Dhirubhai
Ambani Hospital
& Medical Research
Institute
Mission 'Bharat
India Jodo
DO’S AND DON'TS FORMAT
High TOM + Spont awareness 
demonstrating more mind space for
RIL
High correct recall of Business head
of RIL
There is awareness that Reliance
conducts CSR Activities
RIL perceived to be financially
robust. Mr. Mukesh Ambani
Perceived to have strong Business
sense
RIL associated with verticals that
they are not currently into
“Name” of CSR activity spill over to
ADAG group
The difference between the
scores of Tata Group and RIL is
high. RIL is a distant second in a
lot of image parameters. Need to
reduce the gap
Scores dip for Mr. Mukesh Ambani
when it comes to being innovative
and Trend Setter
Clustered bar &
100% STACKED HORIZONTAL CYLINDER
25
25
25
25
25
25
25
25
25
25
25
25
ALL OTHERS
- ALL ZONE
THE MOBILE
STORE - EAST
THE MOBILE
STORE - ALL
ZONE
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
Overall satisfaction
with the store
8 To 10
6 To 7
4 To 5
1 To 3
Intention to
continue with store
8 To 10
6 To 7
4 To 5
1 To 3
Intention to
recommend the
store
8 To 10
6 To 7
4 To 5
1 To 3
47
42
29
67
47
40
100
27
25
43
27
60
27
33
29
33
27
All (n=49)
1-5 (n=12)
6-10 (n=7)
11-15 (n=9)
16-20 (n=15)
21-30 (n=5)
Other (n=1)
No of years of service
100% STACKED AREA
31
28
22
18 17
13
9 8 7 4 2 1
CA
ICWA
MBA
ACCA
CS
CFA
FRM
CISA
ICAEW
CPA
IMA
CMA
3D CLUSTERED COLUMN
All
(n=49)
Operations
(n=18)
Maintenance
(n=21)
Others
(n=10)
39
33
48
30
31
28 29
40
22
33
14
20
18 17
29
14
6
14
30
I received specific actionable feedback and suggestions on how to improve my performance
Self appraisal was well studied before the discussion started and all important points were discussed
Opportunity for improvement and the way forward were highlighted clearly
Most of the discussion time was irrelevant & not focused on performance& development
My achievements during the year were highlighted
100% SPINE HORIZONTAL BAR
76%
66%
51%
42%
25%
23%
22%
18%
14%
13%
12%
10%
80%
58%
64%
49%
26%
28%
35%
27%
21%
17%
17%
10%
 Read an article about them
 Followed them on Twitter
 Read a tweet
 Visited financial blogs to read reviews/opinions about them (e.g., Good
Financial Cents)
 Discussed the bank with friends, family or colleagues
 Discussed the bank with a financial advisor
 Visited their website
 Read or listened to one of their ads
 Saw videos about them on the Internet
 Visited their Facebook page or read a posting on Facebook
 Posted a comment on a blog or Facebook
 Tweeted about them
Bottom 2
Box
Top 2
Box
VENN DIAGRAM
Copying
others
Classy
Young
Trendy
Not
established
Superficial
Contemporary
Rejecter
Avoider
Figo Owner
FIGO VEHICLE IMAGERY
Lavish
Sporty
Adventurous
Pleasure
3D CLUSTERED COLUMN
17 16
22 24
18
36
87 88
83 81 82
73
Automatic
System
Manual by
technician
All
(n=4298)
Type H
(n=3816)
Type P
(n=440)
Type M
(n=335)
Type Q
(n=38)
Other
products
(n=22)
CLUSTERED COLUMN –
DATA IN LEGEND
2010-11 2011-12 2012-13
Energy Cost (Rs lacs) 15.27 16.79 19.10
Grid Power (hours per day) 16 16 17
Diesel Fuel used ('000 ltrs) 17.78 17.63 16.43
Capacity Utilisation (RHS) 75% 76% 75%
45%
50%
55%
60%
65%
70%
75%
80%
0
5
10
15
20
25
National Annual Average
0
10
20
30
40
50
60
70
80
90
100
North East West South
50
70
80
90
30
50
70
80
20
40
50
60
Column1
Column2
Column3
3D Clustered Column
0
10
20
30
40
50
60
70
80
90
100
North East West South
50
70
80
90
30
50
70
80
20
40
50
60
Column1
Column2
Column3
3D Clustered Column
0
10
20
30
40
50
60
70
80
90
100
North East West South
50
70
80
90
30
50
70
80
20
40
50
60
Column1
Column2
Column3
0
10
20
30
40
50
60
70
80
90
100
North East West South
50
70
80
90
30
50
70
80
20
40
50
60
Column1
Column2
Column3
Clustered Pyramid
Clustered Cylinder
0
20
40
60
80
100
India
China
America Japan
Pakistan
70
60
50
40 40
20
20
25
30 30
10
20
25
30 30
Series 3
Series 2
Series 1
Stacked Column in 3D
0
5
10
15
20
25
30
Punjab Delhi Haryana Jammu
and
Kashmir
Himachal
9 8 7 6 5
8
7
6
5
4
7
6
5
4
3
Series 3
Series 2
Series 1
0
5
10
15
20
25
30
Punjab Delhi Haryana Jammu
and
Kashmir
Himachal
9 8 7 6 5
8
7
6
5
4
7
6
5
4
3
Series 3
Series 2
Series 1
Stacked Column in 3D
0
5
10
15
20
25
30
Punjab Delhi Haryana Jammu
and
Kashmir
Himachal
9 8 7 6 5
8
7
6
5
4
7
6
5
4
3
Series 3
Series 2
Series 1
Stacked Column in 3D Stacked Column in 3D
North
West
0
1
2
3
4
5
6
7
8
9
10
Qtr1 Qtr2 Qtr3 Qtr4
4
3
4
5
2
4
2
3
4
5
6
7
8
7
6
5
North
East
West
South
3D Column
28%
71%
1%
Pie in 3D
Yes
No
DK/CS
43
25
35
45
26
44
38
28
15 16 10
17
16 15 17
10
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All INTENDER RECENT BUYER GENERAL
RESPONDENTS
SSC/ HSC
Some College (incl. a Diploma) but not Grad
Graduate/ Post Graduate: General
Graduate/ Post Graduate: Professional
100% Stacked Column
43
25
35
45
26
44
38
28
15 16 10
17
16 15 17
10
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All INTENDER RECENT BUYER GENERAL
RESPONDENTS
SSC/ HSC
Some College (incl. a Diploma) but not Grad
Graduate/ Post Graduate: General
Graduate/ Post Graduate: Professional
100% Stacked Column
0
1
2
3
4
5
6
7
8
9
10
Qtr1 Qtr2 Qtr3 Qtr4
4
3
4
5
2
4
2
3
4
5
6
7
8
7
6
5
North
East
West
South
Clustered Cylinder
43
25
35
45
26
44
38
28
15 16 10
17
16 15 17
10
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All INTENDER RECENT BUYER GENERAL
RESPONDENTS
SSC/ HSC
Some College (incl. a Diploma) but not Grad
Graduate/ Post Graduate: General
Graduate/ Post Graduate: Professional
100% Stacked Column
0
20
40
60
80
100
2 BHK
Flat/Apartment
3 BHK
Flat/Apartment
More than 3
Bhk apartment
Bunglow / Villa
40
30
40
25
20 40 20
30
20
15
24 27
20 15 16 18
GENERAL RESPONDENTS
RECENT BUYER
INTENDER
All
Stacked Cylinder
North
West
0
1
2
3
4
5
6
7
8
9
10
Qtr1 Qtr2 Qtr3 Qtr4
4
3
4
5
2
4
2
3
4
5
6
7
8
7
6
5
North
East
West
South
3D Cylinder
0
5
10
15
20
25
30
35
40
45
All INTENDER RECENT BUYER GENERAL
RESPONDENTS
43
25
35
45
26
44
38
28
15 16
10
17
16 15
17
10
Graduate/ Post Graduate: Professional
Graduate/ Post Graduate: General
Some College (incl. a Diploma) but not Grad
SSC/ HSC
Clustered Cone
0
20
40
60
80
100
All INTENDER RECENT BUYER GENERAL
RESPONDENTS
40
30
40
25
20 40 20
30
20
15
24 27
20
15 16 18
Bunglow / Villa
More than 3 Bhk apartment
3 BHK Flat/Apartment
2 BHK Flat/Apartment
Stacked Cone
Line With Markers
43
25
35
45
26
44
38
28
15 16
10
17
16 15 17
10
0
5
10
15
20
25
30
35
40
45
50
All INTENDER RECENT BUYER GENERAL
RESPONDENTS
Graduate/ Post Graduate: Professional
Graduate/ Post Graduate: General
Some College (incl. a Diploma) but not Grad
SSC/ HSC
Line Chart
40
30
40
25
20
40
20
30
20
15
24 27
20 15
16 18
0
10
20
30
40
50
60
70
80
90
100
All INTENDER RECENT BUYER GENERAL RESPONDENTS
Bunglow / Villa
More than 3 Bhk apartment
3 BHK Flat/Apartment
2 BHK Flat/Apartment
Stacked Line
4
3
4
5
2
4
2
3
4
5
6
7
8
7
6
5
0
1
2
3
4
5
6
7
8
9
10
Qtr1 Qtr2 Qtr3 Qtr4
North
East
West
South
Pie Chart
25
25
25
25
Qtr1
Qtr2
Qtr3
Qtr4
30
25
25
20
Qtr1
Qtr2
Qtr3
Qtr4
20
30
40
10
Qtr1
Qtr2
Qtr3
Qtr4
15
50
15
20
Qtr1
Qtr2
Qtr3
Qtr4
55
20
15
10
Qtr1
Qtr2
Qtr3
Qtr4 25
25
25
25
Qtr1
Qtr2
Qtr3
Qtr4
25
25
25
25
Qtr1
Qtr2
Qtr3
Qtr4
Yes
11
No
89
Off-
Premise
71%
On-
Premise
30% Off-Premise
On-Premise
Premise
(n=217)
3D Pie Chart
Slide Title
Subgroup (if needed)
1. Text (leave as a placeholder)
2. Text (leave as a placeholder)
37%
20%
11%
11%
6%
6%
4%
1%
1%
1%
1%
Role
(n=220)
Manager
Owner
Receiving
Store manager / GM
Bartender
Department manager handling beer
Stocker / clerk handling beer
Buyer
Multi-unit manager
Corporate administration
Other
Cylinder Bar Chart
Slide Title
Subgroup (if needed)
1. Text (leave as a placeholder)
2. Text (leave as a placeholder)
Bar Chart with Scale
Slide Title
Subgroup (if needed)
1. Text (leave as a placeholder)
2. Text (leave as a placeholder)
86%
83%
81%
80%
65%
64%
58%
22%
12%
10%
15%
16%
22%
18%
19%
5%
1%
3%
2%
3%
8%
5%
4%
1%
6-7
3-5
1-2
Delivery frequency
Accurate billing/invoicing
Delivery timing
Delivery accuracy
Manages back stock appropriately
Ability to make special deliveries
Minimum order quantity
Charges miscellaneous fees
MC
(n=147
82%
78%
75%
73%
60%
66%
54%
17%
16%
15%
19%
23%
28%
18%
22%
6%
1%
2%
4%
3%
8%
2%
2%
2%
6-7
3-5
1-2
ABI
(n=131)
81%
77%
78%
73%
60%
57%
54%
18%
17%
17%
18%
24%
30%
21%
25%
6%
2%
2%
2%
2%
5%
8%
0%
0%
6-7
3-5
1-2
Other
(n=126)
Column Chart with Scale
Slide Title
Subgroup (if needed)
1. Text (leave as a placeholder)
2. Text (leave as a placeholder)
MC
(n=221)
ABI
(n=205)
Other
(n=192)
66%
50% 48%
25%
43%
45%
9% 7% 6%
Overall Salesperson/ Sales Support
6-7
3-5
1-2
6-7
3-5
1-2
6-7
3-5
1-2
All
(=1775)
83
17
0
North
(=538)
82
18
0
East
(=364)
83
17
0
West
(=302)
86
14
0
South
(=517)
81
18
1
Chandigarh
(n=245)
89
11
0
Simla
(n=293)
77
24
0
Kolkata
(n=364)
83
17
0
Mumbai
(n=221)
93
7
0
Vadodara
(n=81)
68
32
0
Banglore
(n=419)
80
19
1
Chennai
(n=152)
84
16
0
yes
No
No
Response
Smart Art
Slide Title
Subgroup (if needed)
1. Text (leave as a placeholder)
2. Text (leave as a placeholder)
76
Working For a private company
45
Working in own setup/private
sector
35
Working for the Government
Services
19
Working in the
development sector
7
Others
Smart Art
Slide Title
Subgroup (if needed)
1. Text (leave as a placeholder)
2. Text (leave as a placeholder)
Column Chart
Slide Title
Subgroup (if needed)
1. Text (leave as a placeholder)
2. Text (leave as a placeholder)
64% 78%
65%
51%
65%
Aware
Customer
Satisfaction
Customer
89%
64%
IHS Customer Top-three box
Total
(n=581)
Familiar Consider Prefer Recommend
Reputation
Total
Top-three box
0
200
400
600
800
1000
1200
0
25
50
75
100
Dec'12 Jan'13 Feb'13 Mar'13 Apr'13 May'13 June'13 July'13 Aug'13 Sept'13 Oct'13
GRP Mkt Share Wtd Dist
PI –Like eating base; rest all metrices –All base
0
100
200
300
400
500
0
5
10
15
GRP Mkt Share
Family playing snake & ladder &
Mother and Son enjoy Fab –Adv on TV
Family playing snake & ladder & Mother and Son enjoy Fab –Adv on TV
PI –Like eating base; rest all metrices –All base
BritanniaTigerKrunch
0
2
4
6
8
0
5
10
15
20
GRP Mkt Share
Parle 20-20
0
50
100
150
0
5
10
GRP Mkt Share
Parle Happy Happy
0
50
100
150
200
0
2
4
6
GRP Mkt Share
Sunfeast cookies
BritanniaTigerKrunch
0 50 100 150 200 250 300 350 400 450 500
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Spontaneous
GRP
35
100
20 40 10
30 10 7 100
66
100
25 33
55
17
5 100 80 90
2
10 25
100
56 78
30
100 20
76
25
Total
October
(n=XXX)
Total
November
(n=XXX)
Total
December
(n=XXX)
Total
January
(n=XXX)
Narrow Market
January
35
100
20 40 10
30 10 7 100
66
100
25 33
55
17
5 100 80 90
2
10 25
100
56 78
30
100 20
76
25
HBS
October
(n=XXX)
HBS
November
(n=XXX)
HBS
December
(n=XXX)
HBS
January
(n=XXX)
Narrow Market1
HBS
January
35
100
20 40
30 10 7 100
100
25 33
55
5 100 80 90
10 25
100
56
30
100 20
76
Total
October
(n=XXX)
Total
November
(n=XXX)
Total
December
(n=XXX)
Total
January
(n=XXX)
10 25
100 56
28
72
22
78
18
82
38
62
Recognise
Din't Recognise
9/23/13-
1/31/13
9/23/13-
10/20/13
10/21/13-
1/31/13
12/21/13-
31/1/13
9/23/13 9/23/13 10/21/13 12/21/13
19 Weeks 4 Weeks 15 Weeks 6 Weeks
100
25
100 56
65
5
56
100
10 25
100 56
100%
58%
50%
39%
38%
27%
Aided Unaided
New Ways
Trapped Tie
Nothing Hidden Party
Aided vs. Unaided
Linkage
SEC AGE
All
(n=602)
SEC A (n=234) SEC B (n=215) SEC C (n=153)
25 - 30
(n=198)
31 - 35
(n=143)
36 - 40
(n=130)
41 - 44
(n=131)
Kirana 97 97 96 97 97 99 96 95
Super Market 5 5 6 5 5 4 7 5
Oil Depot 0 0 0 - - - - 2
97
5
0
Kirana
Super Market
Oil Depot
96
8
0
98
3
0
All
(n=602)
Bhubaneswar
(n=300)
Puri
(n=302)
Deep Frying
Shallow Frying
General Cooking
Tadka or Tempering
86
71
26
3
90
75
16
3
Puri
(n=300)
83
67
36
3
SEC AGE
All
(n=602)
SEC A (n=234) SEC B (n=215) SEC C (n=153)
25 - 30
(n=198)
31 - 35
(n=143)
36 - 40
(n=130)
41 - 44
(n=131)
Kirana 97 97 96 97 97 99 96 95
Super Market 5 5 6 5 5 4 7 5
Oil Depot 0 0 0 - - - - 2
All
(n=599)
Bhubaneswar
(n=299)
4
13
4
42
38
0
8
29
17
46
0
0
8
42
50
Consumers Retailers Food Producers
0
0
0
33
67
All
All
Not at all conscious
Not conscious
Neutral
Somewhat conscious
Extremely conscious
Not at all conscious
Not conscious
Neutral
Somewhat conscious
Extremely conscious
FSOs perspective of others
All
(n=821)
Tamil
English
Hindi
<25-34 Years
(n=274)
35-44 Years
(n=296)
45+ years
(n=251)
Male
(n=371)
Female
(n=450)
AGE GENDER
100
6
3
100
3
2
100
5
2
100
5
2
100
5
2
100
4
3
Family Drama
Comedy
Tamil Movies
Love stories
Singing / Music Contest
News & Current affairs
Reality Comedy shows (Comedy express)
Talk Shows / Chat shows / Interviews
Stories centered around a single characters/achievements
Music
Mythology
Cricket
Horror
Dancing competitions
Thriller / Action
Lifestyle / Travel / Cookery / Health & Fitness / Beauty
Suspense / detective
79
61
49
23
16
13
8
7
5
5
4
4
4
4
4
3
3
73
55
58
16
22
17
11
7
1
4
5
3
7
3
3
6
2
86
62
21
31
16
5
8
12
15
4
6
0
4
6
8
0
6
All
(n=326)
Chennai
(n=326)
Coimbatore
(n=326)
CENTER
School/College
student (n=50)
Mother
(n=56)
Working
Women
(n=50)
Working
Women IT
(n=29)
Working women in
CC
(n=21)
women working late
hours
(n=52)
SEC A
(n=136)
SEC B (n=98) SEC C (n=24)
Yes 32 38 78 52 71 67 60 53 29
No 68 63 22 48 29 33 40 47 71
55
45
Yes
No
All
(n=258)
Freedom
Gold Drop
Naturelle
Priya
Sundrop
Super Drop
Vijaya
0
25
50
75
100
0 20 40 60 80 100
Awareness
Ever Used
MOUB %
Gold Drop 43
Sundrop 12
Freedom 9
Super Drop 9
Priya 8
Naturelle 6
Vijaya 5
Random Base: 1007
Norms data : 49 cases
Period 2010-2011
Survey Base (Random) : 1007
4.4
4.6
3.9
4.9
3.8
2.2
3.8
4.7
4.1
4.1
3.3
4.5
0
6
Freedom
Nutrela
Norms
RMSEA = 0.140
Recommend
(NPS)
e4
Positive
Brand Image
.78
Trustworthy
Buzz
Market Leader
.69
.68
e21
.23
News / Content
.78
Quantum of News
Latest Local News
Issues &
Concerns
.84
e26
.68
Knowledge /
Benefits
Seem Knowledge Prepares Me
.79
.83
Special Knowledge
.76
e11
e22
e23
e27
e28
e12 e13
.36
All
(n=4298)
Type H
(n=3816)
Type P
(n=440)
Type M
(n=335)
Type Q
(n=38)
Other Products
(n=22)
72
24
1
3
73
24
1
2
38
51
5
6
60
35
3
2
26
71
3 32
50
18
Single Commodity Multi-commodity MA Store
CA Store
27
72
Storage type used
All
(n=145)
Horticulture
(n=134)
Processed
Food
(n=10)
Animal
Husbandry
(n=2)
Pharmaceuticals
(n=2)
Other
(n=26)
45 40 50
55 60
100
50
100
Type of Product Stored
Multi - commodity
Single commodity
Storage type used
Freelancer
16.3
On Roll
5.0
Contracted
2.3
Total
Number of
employees
23.9
Graduate
Schooling
Post graduate
Junior College
Vocational ITI training
DME & PDR & AC
LLB
Others
100
24
13
13
5
4
4
11
General Qualification
(n=55)
Zone Type of Product Stored
All
(n=50)
East
(n=13)
West
(n=18)
North
(n=20)
South
(n=4)
Horticulture
(n=42)
Processed
Food
(n=17)
Animal
Husbandry
(n=8)
Pharmaceuticals
(n=8)
All
(n=33)
Zone Type of Product Stored
East
(n=4)
West
(n=13)
North
(n=13)
South
(n=3)
Horticulture
(n=24)
Processed
Food
(n=9)
Animal
Husbandry
(n=5)
Pharmaceuticals
(n=6)
1 55 50 38 62 100 67 44 60 100
2 15 25 - 31 - 17 - 20 -
3 3 - 8 - - - 11 - -
4 9 25 8 8 - 4 11 20 -
6 9 - 23 - - 13 - - -
7 3 - 8 - - - 11 - -
30 3 - 8 - - - 11 - -
DKCS 3 - 8 - - - 11 - -
M E A N 3.1 2.0 5.6 1.5 1.0 1.9 6.0 1.8 1.0
60
40
31
69
72
28
65
35
75
25
57
43
53
47
63
38
75
25
No
Yes
Periodic Maintenance
62
31
7
East
(n=13)
West
(n=18)
North
(n=20)
South
(n=4)
Power quality received at the facility
All (n=55)
54
72 70
46
28 30
100
Horticulture
(n=42)
Processed Food
(n=17)
Animal Husbandry
(n=8)
Pharmaceuticals
(n=8)
67 59
75
50
24 41
25
13
10
38
Type of Product Stored
Zone
Intermittent/ irregular
Voltage Fluctuating
Usable (W/O much
low voltage issue)
Yes
9
No
91
All
(n=1214)
Latent Class 5 Cluster Solution
Cluster 1
(n=336)
Cluster 2
(n=308)
Cluster 3
(n=224)
Cluster 4
(n=205)
Cluster 5
(n=141)
Web
(n=100)
PAPI
(n=1114)
Whether facing any helath problems
Yes 12 9 11 5 9 8 10
No 88 91 89 95 91 92 90
Specify health problems (n=39) (n=27) (n=25) (n=11) (n=12) (n=8) (n=106)
BP/Hypertension 21 52 44 27 25 25 35
Obesity 62 15 20 36 17 13 36
Thyroid 15 22 36 36 33 75 22
Diabetes 8 7 8 9 25 - 10
Heart problem - 7 8 - 8 - 5
Acidity - 4 - - - 13 -
BP/Hypertension
Obesity
Thyroid
Diabetes
Heart problem
Acidity
34
34
25
10
4
1
All
(n=114)
Mala D
I - Pill
Saheli
Choice
Unwanted 72
Mala N
Ovral L
Suvidha
Arpan
Yasmin
Total
Awareness
(n=1165)
TOM
(n=1165)
SPONT
(n=1165)
75
51
28
34
17
14
11
6
4
1
44
21
5
14
3
2
2
0
2
1
93
78
62
61
52
36
31
27
10
6
MOUB
(n=454)
75
51
28
34
17
14
11
6
4
1
Reasons for selecting MOUB
(n=454)
52
37
23
23
13
12
11
0
Recommended by family doctor,
Gynecologist, other Specialist
Suggested by Family/Friends/Colleague
Easily available
Trust the brand
Good past/current experience
Economical in price
Good quality
No response
All (n=944)
Delhi (n=178)
Lucknow (n=152)
Mumbai (n=155)
Surat (n=159)
Chennai (n=150)
Hyderabad (n=150)
14 – 18 years (n=269)
19 – 25 years (n=387)
26 – 30 years (n=171)
31 – 40 years (n=117)
8
4
13
7
7
15
3
9
6
11
9
5
5
3
6
10
2
4
4
6
4
7
19
21
17
26
18
8
26
16
20
17
31
26
47
16
39
14
8
27
21
28
25
29
42
22
51
23
51
67
40
49
41
44
25
Would definitely not watch it/follow it 2 3 4 Would definitely watch it/follow it
Less than
18 Years
18 - 20
Years
21 - 30
Years
31 - 40
Years
41 - 50
Years
51 - 60
Years
61 - 70
Years
0
16
64
13
3 2 0
What Is Your Age
(n=292)
39
23
15
23
Single / Un married
Nuclear Family
Nuclear family with elders
What Is The Family
Type
(n=292)
Frequency Of Recharge
(n=292)
More
than
once a
day
Once a
day
Once in
2-3 days
Once in a
week
Once in
15 days
Once in a
month
Once in 3
months
More
than 3
months
7 9
35
28
12 8
0
1
Purpose
(n=292)
14 15 24 22 20 12 2
10-Jan 20-Nov 21-35 36-50
51-100 100-200 200-500 500 +
School/College
student (n=510)
Mother (50)
(n=307)
Working
Women (40)
(n=256)
Working
Women IT (30)
(n=49)
Working women
in call center
(30) (n=52)
Working women
working late
hours/night
shift (n=98)
35 34
49 35
50 53
65 66
51 65
50 47
ALL
(n=1272)
40
60
SEC-A
(n=641)
SEC-B
(n=470)
SEC-C
(n=161)
39 38 47
61 62 53
Women / Girls are not safe
Women / Girls are not at all safe
SEGMENT WISE
SEC
All
(n=944)
Lucknow
(n=152)
Surat
(n=159)
Hyderabad
(n=150)
19 – 25 years
(n=387)
31 – 40 years
(n=117)
9 6
17
9 14
3 4
12 7 9 7
13 20
7
14
19
5
16
13
14 12 16
28 21
49
15
36
15
35 25 31
24
32
39 43
14
49
25
67
33 40 38
40
36
11 10 13 14
6 9 13 10 10 15
9
Like It a lot Like it Neither Like nor Dislike Dislike it Dislike it a lot
Center Age
Mean 3.3 3.3 3.0 3.5 2.9 3.8 3.3 3.3 3.3 3.4 3.2
All
(n=404)
100
Lapsers
(n=39)
100
Users
(n=34)
100
Aware Non
Users
(n=326)
100
Packaged Branded Sunflower Oil Loose Unbranded Sunflower Oil
Ratan Tata
Mukesh Ambani
Narayana Murthi
Azim Premji
Kumarmangalam Birla
Anil Ambani
Anand Mahindra
Sunil Mittal
Adi Godrej
K.V. Kamath
Deepak Parekh
64
45
26
25
23
22
17
15
13
7
6
56
41
25
17
17
21
12
14
11
7
7
56
42
26
21
17
23
13
15
13
7
9
55
50
29
25
23
27
18
21
16
11
11
62
36
32
23
23
24
16
17
18
9
11
Business head is
respected by
employees
Understands business
issues very well
Business head is an
effective leader
A dynamic
leader
A great
visionary
0% 20% 40% 60% 80% 100%
Bronchoconstriction and inflammation play equally important roles in…
Bronchoconstriction is the most important underlying component of…
Inflammation is the most important underlyingcomponent of COPD to…
COPD is an inflammatory disease
COPD is characterised by repeated exacerbations and hospitalisations
COPD is a disease of progressive air trapping
The best measure of COPD disease progression is the rate of decline in…
COPD is defined by airflow obstruction
COPD is a multi-component disease
Repeated exacerbations in COPD have a significant impact on patients…
100% Stack Bar with manual PCP scores
= % of PCPs in High Agreement (% rating I agreevery/totally)
None in high
agreement
Allin high agreement
94
82
82
93
89
83
84
75
81
67
79
72
68
63
67
58
59
60
56
64
PCP W1 PCP W2
94
93
93
7 92 8 99
1
98
2
All
(n=281992)
URBAN
(n=228627)
RURAL
(n=25320)
HIGHWAY
(n=28045)
26
66
8
All
(n=281992)
URBAN
(n=228627)
RURAL
(n=25320)
HIGHWAY
(n=28045)
Young (18- 25) Middle age (26
- 50) Old age (Above 50)
26
66
9 25
66
9 26
68
6
Male
Female
7 8 9 8 9
Not at all
favorable
Completely
favorable
7.9
7.8
POST
PRE
7 8 9 8 9
Not at all
favorable
Completely
favorable
7.8
POST
PRE
n=200
7 8 9 8 9
7.7
7.5
POST
PRE
7 8 9 8 9
7.7
7.6
POST
PRE
Definitely will
not purchase
Definitely will
purchase
Definitely will
not purchase
Definitely will
purchase
n=200
10
0
56
55
74
27
35
29
82
92
88
93
61
65
74
25
48
42
63
6
10
14
10
0
56
55
74
27
35
29
82
92
88
93
61
65
74
25
48
42
63
6
10
14
10
0
56
55
74
27
35
29
82
92
88
93
61
65
74
25
48
42
63
6
10
14
Tech Savy Sensitivity Provides effective Reach
Radio City
Radio Mirchi
Fever FM
Red FM
Big FM
My FM
Suryan FM
Overall Satisfaction with product
offering at Mobile store
Product quality of handsets
Handsets sold in sealed packs
Availability of product of your choice
Product Display quality dummy sets
on display In Hand sets
Wide range of brands and models to
choose from different Handsets
Live phone on display
Wide range of brands and models to
choose from different Accessories
Wide range of brands and models
to choose from different Tablets
Wide range of brands and schemes to
choose for different Connection / Sim
card
Wide range of brands and schemes to
choose for different Data cards
All
(n=2092)
64
77
75
63
55
53
53
43
42
41
38
7.8
8.5
8.5
7.8
7.5
7.4
7.4
7.0
7.0
7.0
7.0
East
(n=394)
57
74
76
64
53
53
49
44
39
41
36
7.4
8.3
8.5
7.8
7.5
7.3
7.1
7.1
6.8
7.1
6.9
West
(n=783)
66
79
78
65
56
55
52
43
45
42
41
7.9
8.6
8.6
7.8
7.5
7.5
7.4
6.9
7.1
7.0
7.1
South
(n=613)
65
75
70
60
53
48
55
42
40
35
34
7.9
8.4
8.3
7.6
7.4
7.2
7.6
6.9
7.0
6.9
7.0
North
(n=302)
67
80
76
63
57
59
54
45
45
47
41
7.9
8.5
8.4
7.8
7.5
7.7
7.3
7.2
7.2
7.2
7.0
82
76
71
88
78
61
61
76
69
83
83
75
74
72
68
67
63
53
(n=314) (n=284) (n=51) (n=141) (n=112) (n=167) (n=64) (n=150) (n=87) (n=177)
76
74
67
58
60
62
65
68
68
72
72
67
57
53
61
65
66
61
84
85
73
71
71
70
62
54
42
75
74
66
50
57
57
65
67
71
86
86
78
72
73
63
75
69
58
74
78
72
55
55
58
69
71
65
Trustworthy Brand /
Trustworthy Products
Previous experience
was good
Store Experience is
great
Loyal to the Retail
Outlet / Loyalty
program
Discount / Promotional
offers are good
After Sales Service is
good
Best Price
More Variety
All kinds of Mobile
Accessories are
available
80
83
76
72
69
76
70
61
55
71
73
69
57
58
59
65
68
67
ALL OTHERS
- EAST
ALL OTHERS
- WEST
ALL OTHERS
- ALL ZONE
THE MOBILE
STORE - WEST
THE MOBILE
STORE - EAST
THE MOBILE
STORE - ALL
ZONE
ALL OTHERS
- NORTH
THE MOBILE
STORE -
NORTH
THE MOBILE
STORE -
SOUTH
ALL OTHERS
- SOUTH
23 23 23 22 23 21 26 25 31
19 18
24
18 18 20
21 19
36
31 31
34
30 29
37
37 39
25
16 16
9
17 18
11
10 11
6
11 12 9 13 13 12
6 6 3
ALL
(Store
/Non-Store)
(n=1612)
Male
(n=1474)
Female
(n=138)
Store
Overall
(n=1322)
Male
(n=1220)
Female
(n=102)
Non-Store
Overall
(n=290)
Male
(n=254)
Female
(n=36)
Upto 20 21-40 41-60 61-80 81-100
44
Avg.
Index 44 41 45 45 44 36 40 31
ALL Stores Non Stores
Store Overall
(n=560)
CSA/ ASM
(n=416)
SM/ SSM
(n=144)
21 22 20
17 18 16
28 28 28
21 19 25
13 13 11
Upto 20 21-40 41-60 61-80 81-100
Avg.
Index 47 47 47
56
44
Will search the brand or wait
Will go for another brand
ALL
(n=664)
District wise
Ananthapu
r
(n=101)
Cudappa
h
(n=99)
Chittoor
(n=106)
Kurnool
(n=100)
Nellore
(n=94)
Karnataka
towns
(n=164)
Will search the brand or wait 58 42 65 61 50 57
Will go for another brand 42 58 35 39 50 43
Segment wise
End Users
(n=463)
Influencer -
Mason
(n=90)
Influencer -
Contractors
(n=67)
Influencer -
Architects
(n=44)
Will search the brand or wait 58 50 51 52
Will go for another brand 42 50 49 48
75 9
16
All
(n=664)
81
9
9
1
Ananthapur
(n=101)
72 15
11
2
Cudappah
(n=99)
71 17
12
Chittoor
(n=106)
83
7
8
2
Kurnool
(n=100)
94
6
Nellore
(n=94)
83
5
12
By brand name By type of cement OPC/PPC) By grade of cement (43-53 grades) By type of application (Roofing, plastering etc.)
Nellore
(n=164)
84
6
9
1
86
7
6
1
71 12
17
70
25
5
End Users
(n=463)
Influencer –
Mason
(n=90)
Influencer –
Contractors
(n=67)
Influencer –
Architects
(n=44)
44
43
13
11
52
37
61
39 21
44
35
63
27
10 35
65 60
38
2
43
41
16 42
51
7 48
36
16
All
(n=201)
Ananthapur
(n=27)
Cudappah
(n=31)
Chittoor
(n=34)
Kurnool
(n=30)
Nellore
(n=31)
Karnataka
towns
(n=48)
Influencer –
Mason
(n=90)
Influencer –
Contractors
(n=67)
Influencer –
Architects
(n=44)
Mean
1.7
Mean
2.3
Mean
1.4
Mean
2.2
Mean
1.5
Mean
1.7
Mean
1.4
Mean
1.7
Mean
1.7
Mean
1.7
52 42 35 25 40 40 44 56 38 50 29
67 46 42 36
41 47
75
38 50
42
100
60 47
63
25
50
41
10 39 42 51
22 34
38 25
38
60
21
50
38
17
17 19
36 25
40
19
26
25
36
13
32
20
29
56
38
50
34 33
19
8
50
44
17
25 36
13
25
20
29
25
25
50
32 14
16
25
50
35
9
11
25
11
13
11
3
6
13
10
5
9
8
50
7
1
2 1
5
Foundation Columns
Beams Roof
Plastering Construction completed
Price in Rs
307 295 290 282 281 303 275 285 278 279 269 278 297 294 309 304 290 291
44
52
52
40
17
57
55
32
26
61
53
41
59
37
25
28
41
28
13
16
31
32
35
30
32
24
22
32
33
29
30
38
24
35
45
41
26
32
21
20
16
13
11
24
29
13
15
25
26
7
13
16
14
22
24
24
23
27
56
53
10
3
2
7
23
6
8
10
14
3
3
5
3
5
6
7
10
14
10
12
TV Today
Times Global broadcasting Ltd
ETV network
Viacom 18
Turner International India
New Delhi Television Ltd
(NDTV)
Multi screen Media Pvt Ltd
MSM discovery
Nimbus Sports
Zee entertainment enterprises
Zee news
9x Media
Star India
Network 18
Disney UTV network
Disney network
Sun TV network
Jaya TV network
Rak TV network
Kalaignar TV network
Mean
3.1
3.3
3.4
3.0
2.4
3.3
3.3
2.9
2.7
3.5
3.3
3.2
3.4
3.0
2.9
2.9
3.0
2.7
2.4
2.4
33
59
30
54
23
40
50
31
23
53
49
36
73
40
30
31
31
14
3
8
51
28
49
31
31
31
21
28
29
38
39
49
23
44
39
40
26
33
11
13
13
13
19
14
33
18
14
25
26
6
10
11
5
16
28
25
29
35
74
64
4
1
3
1
14
11
15
16
23
4
3
4
4
4
14
19
13
16
Mean
3.1
3.4
3.1
3.4
2.6
3.0
3.1
2.7
2.5
3.4
3.3
3.2
3.7
3.2
3.0
3.0
2.8
2.4
2.0
2.1
78
53
52
52
22
67
63
43
30
80
73
65
68
52
30
27
23
3
5
3
17
38
38
33
43
28
30
48
52
17
20
25
20
42
60
58
43
57
38
45
5
7
8
12
25
2
5
7
17
3
7
7
12
7
8
12
30
35
47
47
2
2
3
10
3
2
2
2
3
2
3
3
5
10
5
Mean
3.7
3.4
3.4
3.3
2.8
3.6
3.6
3.3
3.1
3.8
3.7
3.5
3.6
3.5
3.2
3.1
2.9
2.6
2.4
2.5
32
45
71
20
9
65
54
25
27
57
45
28
40
25
17
27
62
55
26
30
23
33
21
27
24
14
19
26
25
30
28
38
28
24
41
32
14
14
19
10
25
17
7
40
28
17
22
38
33
10
21
27
24
38
30
30
14
15
47
48
21
5
2
13
39
3
5
11
15
3
7
7
8
13
11
11
10
15
9
12
Mean
2.7
3.2
3.6
2.5
2.0
3.4
3.2
2.7
2.6
3.4
3.1
2.9
3.0
2.6
2.7
2.8
3.3
3.1
2.6
2.6
All
(n=232)
MUMBAI
(n=80)
DELHI
(n=60)
SOUTH
(n=92)
Extremely familiar Quite familiar Not too familiar Not familiar at all
Driver* Impact In Driving Familiarity
Dealer 3.13
Some other method 1.56
Heard about them through family and friends 1.27
Other web-based research .94
Online sites providing auto financing research (e.g.,
Bankrate.com)
.59
Saw an ad on the internet .57
Newspapers .53
Driver*
Impact In Driving
Strong Familiarity
Dealer 2.69
Some other method 1.51
Other web-based research .67
Online sites providing auto financing research (e.g.,
Bankrate.com)
.65
Heard about them through family and friends .58
Online sites focused on auto financing information (e.g.,
Edmunds.com)
.53
Driver*
Impact In Driving Strong
Familiarity
Dealer 2.69
Some other method 1.51
Other web-based research .67
Online sites providing auto financing research (e.g.,
Bankrate.com)
.65
Heard about them through family and friends .58
Online sites focused on auto financing information (e.g.,
Edmunds.com)
.53
Driver*
Impact In Driving Strong
Familiarity
Dealer 2.69
Some other method 1.51
Other web-based research .67
Online sites providing auto financing research (e.g.,
Bankrate.com)
.65
Heard about them through family and friends .58
Online sites focused on auto financing information (e.g.,
Edmunds.com)
.53
Driver*
Impact In Driving Strong
Familiarity
Dealer 2.69
Some other method 1.51
Other web-based research .67
Online sites providing auto financing research (e.g.,
Bankrate.com)
.65
Heard about them through family and friends .58
Online sites focused on auto financing information (e.g.,
Edmunds.com)
.53
Dealer
Impact In
Driving Strong
Familiarity
Driver*
2.69
Some other method 1.51
Other web-based research .67
Online sites providing auto financing research (e.g.,
Bankrate.com)
.65
Heard about them through family and friends .58
Online sites focused on auto financing information
(e.g., Edmunds.com)
.53
Total
(n=2,327)
Saw an ad on TV
Dealer
Saw an ad on the Internet
Heard an ad on the radio
Online sites providing auto financing research
Heard about them through family/friends
Print magazines
Other web-based research
Online sites focused on auto financing information
Newspapers
Social media sites
Online videos
Internet blog discussions
Some other method
Consumers who are familiar
Total
(n=387)
Consumers who would
strongly consider
22%
60%
16%
11%
16%
12%
10%
9%
10%
7%
6%
5%
4%
15%
45%
22%
15%
11%
11%
9%
9%
9%
8%
8%
5%
4%
3%
7%
Brand Track Presentation – (Aug’ 12 – Sept’ 12)
Washing Machine
Analyze to see if these have been over
invested in
Maintain
Low priority areas – tackle later Key action areas
Category 1
Category 2
Category 3
Category 4
Category 5
Category 6
Category 7
Category 8
Category 9
Category 10
Category 11
Category 12
Category 13
Category 14
Category 15
4
3
4
5
4
3
4
5
4
3
4
5
4
3
4
2
4
2
3
2
4
2
3
2
4
2
3
2
4
2
2
2
3
5
2
2
3
5
2
2
3
5
2
2
3
Series 1
Series 2
Series 3
4
3
4
5
2
4
2
3
2
2
3
5
Category 1
Category 2
Category 3
Category 4
Series 1 Series 2 Series 3
4
3
4
5
2
4
2
3
2
2
3
5
Category 1
Category 2
Category 3
Category 4
Series 1 Series 2 Series 3
4
3
4
5
2
4
2
3
2
2
3
5
Category 1
Category 2
Category 3
Category 4
Series 1 Series 2 Series 3
Category 1
Category 2
Category 3
Category 4
4
3
4
5
2
4
2
3
2
2
3
5
Series 1 Series 2 Series 3
Category 1
Category 2
Category 3
Category 4
4
3
4
5
2
4
2
3
2
2
3
5
Series 1 Series 2 Series 3
Category 1
Category 2
Category 3
Category 4
4
3
4
5
2
4
2
3
2
2
3
5
Series 1 Series 2 Series 3
20
31
46
27
39
47
80
35
45
20
32
44
East
West
North
East West North West
60
40
15
60
40
15
60
40
15
80
60
30
80
60
30
80
60
30
Amul Series 2 Series 3 Series 4 Series 5 Series 6 Series 7 Series 8 Series 9
Chart Title
Frequency Brand
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
Series 1
Series 2
Series 3
Category 1
Category 2
Category 3
Category 4
Series 1 Series 2 Series 3
Center
All
(n=1322)
Gujarat
(n=78)
Karnataka
(n=71)
Tamil Nadu
(n=86)
Kerala
(n=39)
Delhi
(n=196)
Assam
(n=19)
Andhra
Pradesh
(n=50)
Madhya
Pradesh
(n=47)
Rajasthan
(n=40)
West
Bengal
(n=162)
Uttar
Pradesh
(n=98)
Punjab
(n=15)
Upto 20 22 12 18 17 15 22 58 16 19 25 23 21 40
21-40 18 14 18 23 15 17 5 18 23 28 20 17 20
41-60 30 35 39 30 41 23 11 32 38 23 30 27 13
61-80 17 24 20 16 8 23 21 26 9 10 17 22 20
81-100 13 15 4 13 21 15 5 8 11 15 10 12 7
Avg Index 45 53 45 46 50 49 33 48 44 43 43 46 34
Center
All
(n=1322)
Maharashtr
a
(n=242)
Bihar
(n=20)
Jharkhand
(n=17)
Orissa
(n=10)
Goa
(n=5)
Haryana
(n=24)
ROAP
(n=22)
ROB
(n=14)
ROK
(n=15)
ROM
(n=18)
ROTN
(n=28)
Upto 20 22 27 25 12 50 20 21 9 43 20 33 21
21-40 18 17 5 24 10 20 21 23 7 7 33 18
41-60 30 31 10 35 30 40 25 41 14 40 17 39
61-80 17 13 25 6 - 20 8 5 29 7 6 18
81-100 13 12 35 24 10 - 25 23 7 27 11 4
Avg Index 45 41 59 52 31 43 48 53 38 50 38 40
7% 10% 7%
10%
9%
40%
17%
13%
14%
7%
19%
17%
8%
22%
Protect 4, Protect 9,
Comprehensive
Protect
Protect 4,
Protect 9, Max
Protect
Basic Guard,
Value Guard,
Major Guard
Basic Guard,
Value Guard,
Premium Guard
Basic Protect,
Value Protect,
Comprehensive
Protect
Silver, Gold,
Platinum
Basic Protect, Value
Protect, Premium
Protect
+
-
#2
#1
0%
10%
20%
30%
40%
50%
0%
10%
20%
30%
40%
50%
#2
#1
#7
#6
High to low
ratio:
20% 18% 18%
10% 11%
14%
10%
22%
20%
14%
15% 13% 6% 10%
2.0
1.6
2.3
0.9 0.9
0.4 0.5
19%
28%
12% 8% 10% 15%
8%
31%
28%
10%
10%
13% 3%
5%
8% 3% 8% 10%
3%
64%
5%
9%
10%
8%
35%
14%
4%
21%
-80%
-60%
-40%
-20%
0%
20%
40%
60%
80%
#6
#7
#2
#1
8.2
3.2
1.4
1.2
25
25
25
25
40
15
20
25
40
15
20
25
8.2
3.2
1.4
1.2
8.2
3.2
1.4
1.2
8.2
3.2
1.4
1.2
8.2
3.2
1.4
1.2
8.2
3.2
1.4
1.2
8.2
3.2
1.4
1.2
8.2
3.2
1.4
1.2
1st Quarter
3rd Quarter
Chart legend
Chart legend
Chart legend
Chart legend
2nd Quarter
Easy to Do
Business With
Offers Better
Products
Than Competition
Financially
Stable
Better Service Than
Competition
Competitive
Rates
No Hidden
Fees
Accommodating
Does Right By
Customers
Provider
I Can Trust
Treats Me With
Respect
Honest
Friendly &
Approachable
Solid
Reputation
g
Impact
as
Key
Driver
of
Brand
Engagement
Ally Performance
Areas for Improvement Strengths to Leverage
Lower
Higher
Higher
Areas for Improvement Strengths to Leverage
Easy to Do
Business With
Offers Better
Products
Than Competition
Financially
Stable
Better Service Than
Competition
Competitive
Rates
No Hidden
Fees
Accommodating
Does Right By
Customers
Provider
I Can Trust
Treats Me With
Respect
Honest
Friendly &
Approachable
Solid
Reputation
g
Impact
as
Key
Driver
of
Brand
Engagement
Ally Performance
Lower
Higher
Higher
topic
• Supporting text
• Supporting text
topic
• Supporting text
• Supporting text
topic
• Supporting text
• Supporting text
75% 10%
15%
Smart Art
Smart Art
69%
15%
50%
Box 1
 Your own text goes here
 Your own text goes here
Box 2
 Your own text goes here
 Your own text goes here
Box 3
 Your own text goes here
 Your own text goes here
Your part 1 here
Diagram Graph
Diagram Graph
Cycle Diagram Graph
1
2
3
4
5
6
7
8
Cycle Diagram Graph
EMAIL
S.E.O.
AFFILIATE
MARKETING
ANALYTICS
BANNERS
BLOG
FORUM SOCIAL
NETWORK
Flower Diagram Graph
FORUM
BLOG
BANNERS
ANALYTICS AFFILIATE
MARKETING
S.E.O.
EMAIL
SOCIAL
NETWORK
Flower Diagram Graph
Infinity Diagram Graph
Infinity Diagram Graph
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Matrix Graph
PRODUCT
PROMOTION
PRICE
PLACE
Matrix Graph
0 100
20
10
30
40
80
90
70
60
50
60
Speedometer Chart
Social
Media
Campaign
Targeted
Focused
Measurable
Great
Content
Simple
Medium
and
Message
Memorable
Circle Sphere Graph
Business
Plan
Company values
and mission
statement
Research for
the business
Financial
Plan
Marketing
Plan
Revenue and
Profitability
Targets
SWOT
Analysis
Staffing/
Outsourcing
Plan for
Growth
Plan for
Uncertainty
Circle Sphere Graph
Shared
Values
Structure
Systems
Style
Staff
Skills
Strategy
Circle Sphere Graph
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
• Your own text goes here
Tree Diagram
sales
design
website
brand
servi
ce
marketing
analysis
strategy
target
goal
plan
Online
commu
nication
Tree Diagram
Your own text
goes here
Your own text
goes here
Your own text
goes here
Your own text
goes here
Your own text
goes here
Your own text
goes here
Your own text
goes here
Your own text
goes here
Your own text
goes here
Tree Diagram
1
2 3
Column Chart
1
2 3
Column Chart
66%
44%
38%
30%
40%
1 6 1 10 8 8 3 10 6 12 1 1 10 1
10
15
10
5
20
11
23
22 22
2 2
14
3
30
0
5
10
15
20
25
30
35
0
5
10
15
20
25
30
35
Australia China France Germany HK India Japan Korea Netherland Singapore Thailand UAE UK USA
Volume Value
Demonstrate
linkage
Socialize and
Reinforcing
Behavior
Internalize
and
Implementati
on
Demonstrate
Real Change

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My creative editable charts

  • 1. 81 75 75 75 69 69 69 69 63 63 63 56 56 50 38 31 13 19 25 25 19 31 31 31 31 38 38 38 44 44 44 56 25 88 6 6 6 44 89 89 89 78 78 89 78 89 89 56 78 78 56 44 44 33 22 11 11 11 22 22 11 22 11 11 44 22 22 44 44 44 11 78 11 11 56 71 57 57 71 57 43 57 43 29 71 43 29 57 57 29 29 29 43 43 14 43 57 43 57 71 29 57 71 43 43 71 43 100 14 29 Sitting place was free from bad smell Sufficient lights were available Sufficient number of fans were available People wiping tables were separate from those serving food/water Sitting arrangement was well spaced Restaurant had open kitchen Floor adjacent to sink was dry Waiters finger nails were cut and maintained clean without any dirt Prepared food items displayed were covered properly and there were no flies Tables were cleaned immediately after customer leaving the table Waiters were wearing clean clothes Floors were clean and were free from food spillage – no flies Cloth used for cleaning table was clean Sink was clean and free from food particle/dirt Soap and clean towel was kept at sink Air conditioner vents were clean Waiter who was serving water was holding glass/s with his fingers inside the glass Series 1 Series 2 Series 3 100% STACKED HORIZONTAL CYLINDER
  • 3. • Sampling Plan •Proposed sample composition for the survey • Time Line •Project set-up (Briefing, Mock calls, Field travel, etc.) •Duration of fieldwork •Debrief to research house • Study Deliverables •Report Preparation •Presentation of report RADIAL LIST
  • 5. 8.2 3.2 1.4 1.2 Sales 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 31 13 13 18 25 Ground floor only Ground plus one floor Three Floors Four Floors More than Four Floors 60 40 SEC A SEC B PIE CHART 10% 20% 30% 40% Sales
  • 7. 84 68 76 16 30 23 2 1 Extremely Satisfied Satisfied Neutral XX (n=99) XXXXX (n=50) XXXXX (n=49) MEAN 4.8 4.7 4.8 Not Interested (n=2) 100 46 47 27 27 27 27 All (n=49) Male (n=48) Female (n=1) 100% STACKED BAR IN 3D & LINEAR VENN
  • 8. 240 183 169 157 120 115 86 60 55 28 Base Aparna constructions My home construction Lanco Aditya constructions Prajay Engineers Ashoka Developers & Builders Manjeera Constructions Ramky estates Legend SMR 35 32 35 41 48 28 30 20 29 25 Newspaper Aparna constructions My home construction Lanco Aditya constructions Prajay Engineers Ashoka Developers & Builders Manjeera Constructions Ramky estates Legend SMR 34 34 30 36 53 28 49 38 47 64 Friends 46 45 43 39 34 34 36 22 44 25 TV 44 40 41 52 33 53 40 40 55 64 Internet 7 4 4 4 7 11 7 5 4 18 Radio 46 54 46 50 55 35 45 60 60 21 Hoarding 16 10 5 17 33 10 19 2 5 25 Property show STACKED BAR
  • 9. CURRENTLY USED (n=404) MOST PREFFERED (n=404) Whether LAPSED (n=404) 54 15 12 8 7 2 1 1 1 1 0 0 0 54 14 11 8 7 2 1 1 1 0 0 0 0 5 5 6 10 0 1 0 1 0 0 0 0 0 Gold Drop Vijaya Naturelle Freedom Sundrop Superlite Healthy Heart Fortune Sun lite Gold Winner Priya Gold Plus Agrigold Sheetal Drop Rich Rich SCATTERED WITH STARIGHT LINS AND MARKERS
  • 10. Gold Drop (n=404) Vijaya (n=404) Freedom (n=404) Fortune Sun lite (n=404) This is a good quality cooking oil This oil does not contain cholesterol All kinds of foods – sweets as well as savouries – can be fried in this oil This is a brand for the whole family It is a brand for people like me This oil is used for cooking foods that can be served to guests It is value for money Taste of food cooked in this oil is unique 72 76 78 73 74 73 75 70 24 22 32 24 27 26 24 24 26 32 38 33 30 38 29 29 29 31 35 25 24 31 27 25 2 3 3 2 3 4 3 3 11 14 13 16 9 13 13 11 Naturelle (n=404) Healthy Heart (n=404) 8 7 10 7 8 8 8 5 Priya (n=404) CLUSTERED HORIZONTAL CYLINDER
  • 11. Sign off from xxx • Revisions • Timelines Incepti on Report • Compile concerns • Sample output Site visits • Seek appointments • Record concerns Project Launch • Compile Address Database • Assign regions LINEAR VENN
  • 12. 73 13 9 4 2 Stand alone / Single Part of a Mandi Dedicated to other Industrial Facility for own use Part of Network of Cold Stores Dedicated to Sea Port 55 16 7 2 0 2 4 2 2 4 7 0.10-0.50 0.51-1.00 1.01-1.50 1.51-2.00 2.01-2.50 2.51-3.00 3.01-3.50 3.51-4.00 4.01-5.00 Above 5 No Response Total Area covered will be captured / converted as built up area in Sq feet / sq meters in the main survey Total Area covered (in hectares) (n=55) CLUSTERED BAR & EXPLODED DOUGHNUT
  • 13. Zone Type of Product Stored All (n=50) East (n=13) West (n=18) North (n=20) South (n=4) Horticulture (n=42) Processed Food (n=17) Animal Husbandry (n=8) Pharmaceuticals (n=8) 60 40 31 69 72 28 65 35 75 25 57 43 53 47 63 38 75 25 No Yes 100% STACKED COLUMN IN 3D
  • 14. DG Set 1 91% Capacity of DG set 1 155 Age of DG set 1 11 DG Set 2 38% Capacity of DG set 2 93 Age of DG set 2 13 DG Set 3 9% Capacity of DG set 3 43 Age of DG set 3 31 HIERARCHY LIST
  • 15. DG Set 1 91% Capacity of DG set 1 155 Age of DG set 1 11 DG Set 2 38% Capacity of DG set 2 93 Age of DG set 2 13 DG Set 3 9% Capacity of DG set 3 43 Age of DG set 3 31 HIERARCHY LIST – IN BLUE COLOR
  • 18. 3D CLUSTERED COLUMN Less than 3,00,000 3,00,001- 4,50,000 4,50,001- 6,00,000 6,00,001- 7,50,000 7,50,001- 9,00,000 9,00,001- 10,50,000 10,50,001- 12,00,000 More than 12,00,000 22 22 22 8 6 6 8 5 All (n=241)
  • 19. EXAMPLE Rank 1 36 Rank 2 30 All (n=944) Rank 1 35 Rank 2 24 All (n=944) Rank 1 7 Rank 2 13 All (n=944) Rank 1 3 Rank 2 6 All (n=944)
  • 20. EXAMPLE 36 30 Rank 1 Rank 2 35 24 14 20 7 13 3 6 2 4 All (n=944) 43 26 Rank 1 Rank 2 36 24 9 25 5 12 3 6 1 4 14 – 18 years (n=269) 35 32 Rank 1 Rank 2 34 22 15 17 7 15 3 6 2 5 19 – 25 years (n=387) 27 30 Rank 1 Rank 2 37 27 20 20 6 12 5 5 3 3 26 – 30 years (n=171) Football Hockey Basketball Badminton Lawn Tennis Formula one
  • 22. STACKED BAR – WITH TEXTURE EFFECT All (n=292) 12 3 25 30 7 15 8 Illiterate School up to 4 years School 5-9 years SSC or HSC Some College but not graduate Graduate/ Post Graduate General Graduate/ Post Graduate Professional
  • 23. LINE WITH MARKERS 62 40 39 34 27 21 20 19 19 17 16 12 12 12 11 11 9 8 6 All (n=732) Dhirubhai Ambani Hospital Lifeline Express Dhirubhai Ambani Undergraduate Scholarship Fund' Dhirubhai Ambani Protsaham Scheme Campus connect Apply Thought In schools Catch Them Young Sanjivani Excellance is theatre awards Project Shakti Train the trainer Program Vanarai Pride Schools Real Heroes Of India Project Drishti Foundation of Ecological Security Yashoda- dham Kokilaben Dhirubhai Ambani Hospital & Medical Research Institute Mission 'Bharat India Jodo
  • 24. DO’S AND DON'TS FORMAT High TOM + Spont awareness  demonstrating more mind space for RIL High correct recall of Business head of RIL There is awareness that Reliance conducts CSR Activities RIL perceived to be financially robust. Mr. Mukesh Ambani Perceived to have strong Business sense RIL associated with verticals that they are not currently into “Name” of CSR activity spill over to ADAG group The difference between the scores of Tata Group and RIL is high. RIL is a distant second in a lot of image parameters. Need to reduce the gap Scores dip for Mr. Mukesh Ambani when it comes to being innovative and Trend Setter
  • 25. Clustered bar & 100% STACKED HORIZONTAL CYLINDER 25 25 25 25 25 25 25 25 25 25 25 25 ALL OTHERS - ALL ZONE THE MOBILE STORE - EAST THE MOBILE STORE - ALL ZONE 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 Overall satisfaction with the store 8 To 10 6 To 7 4 To 5 1 To 3 Intention to continue with store 8 To 10 6 To 7 4 To 5 1 To 3 Intention to recommend the store 8 To 10 6 To 7 4 To 5 1 To 3 47 42 29 67 47 40 100 27 25 43 27 60 27 33 29 33 27 All (n=49) 1-5 (n=12) 6-10 (n=7) 11-15 (n=9) 16-20 (n=15) 21-30 (n=5) Other (n=1) No of years of service
  • 26. 100% STACKED AREA 31 28 22 18 17 13 9 8 7 4 2 1 CA ICWA MBA ACCA CS CFA FRM CISA ICAEW CPA IMA CMA
  • 27. 3D CLUSTERED COLUMN All (n=49) Operations (n=18) Maintenance (n=21) Others (n=10) 39 33 48 30 31 28 29 40 22 33 14 20 18 17 29 14 6 14 30 I received specific actionable feedback and suggestions on how to improve my performance Self appraisal was well studied before the discussion started and all important points were discussed Opportunity for improvement and the way forward were highlighted clearly Most of the discussion time was irrelevant & not focused on performance& development My achievements during the year were highlighted
  • 28. 100% SPINE HORIZONTAL BAR 76% 66% 51% 42% 25% 23% 22% 18% 14% 13% 12% 10% 80% 58% 64% 49% 26% 28% 35% 27% 21% 17% 17% 10%  Read an article about them  Followed them on Twitter  Read a tweet  Visited financial blogs to read reviews/opinions about them (e.g., Good Financial Cents)  Discussed the bank with friends, family or colleagues  Discussed the bank with a financial advisor  Visited their website  Read or listened to one of their ads  Saw videos about them on the Internet  Visited their Facebook page or read a posting on Facebook  Posted a comment on a blog or Facebook  Tweeted about them Bottom 2 Box Top 2 Box
  • 30. 3D CLUSTERED COLUMN 17 16 22 24 18 36 87 88 83 81 82 73 Automatic System Manual by technician All (n=4298) Type H (n=3816) Type P (n=440) Type M (n=335) Type Q (n=38) Other products (n=22)
  • 31. CLUSTERED COLUMN – DATA IN LEGEND 2010-11 2011-12 2012-13 Energy Cost (Rs lacs) 15.27 16.79 19.10 Grid Power (hours per day) 16 16 17 Diesel Fuel used ('000 ltrs) 17.78 17.63 16.43 Capacity Utilisation (RHS) 75% 76% 75% 45% 50% 55% 60% 65% 70% 75% 80% 0 5 10 15 20 25 National Annual Average
  • 32. 0 10 20 30 40 50 60 70 80 90 100 North East West South 50 70 80 90 30 50 70 80 20 40 50 60 Column1 Column2 Column3 3D Clustered Column 0 10 20 30 40 50 60 70 80 90 100 North East West South 50 70 80 90 30 50 70 80 20 40 50 60 Column1 Column2 Column3 3D Clustered Column 0 10 20 30 40 50 60 70 80 90 100 North East West South 50 70 80 90 30 50 70 80 20 40 50 60 Column1 Column2 Column3 0 10 20 30 40 50 60 70 80 90 100 North East West South 50 70 80 90 30 50 70 80 20 40 50 60 Column1 Column2 Column3 Clustered Pyramid Clustered Cylinder
  • 33. 0 20 40 60 80 100 India China America Japan Pakistan 70 60 50 40 40 20 20 25 30 30 10 20 25 30 30 Series 3 Series 2 Series 1 Stacked Column in 3D 0 5 10 15 20 25 30 Punjab Delhi Haryana Jammu and Kashmir Himachal 9 8 7 6 5 8 7 6 5 4 7 6 5 4 3 Series 3 Series 2 Series 1 0 5 10 15 20 25 30 Punjab Delhi Haryana Jammu and Kashmir Himachal 9 8 7 6 5 8 7 6 5 4 7 6 5 4 3 Series 3 Series 2 Series 1 Stacked Column in 3D 0 5 10 15 20 25 30 Punjab Delhi Haryana Jammu and Kashmir Himachal 9 8 7 6 5 8 7 6 5 4 7 6 5 4 3 Series 3 Series 2 Series 1 Stacked Column in 3D Stacked Column in 3D
  • 34. North West 0 1 2 3 4 5 6 7 8 9 10 Qtr1 Qtr2 Qtr3 Qtr4 4 3 4 5 2 4 2 3 4 5 6 7 8 7 6 5 North East West South 3D Column 28% 71% 1% Pie in 3D Yes No DK/CS 43 25 35 45 26 44 38 28 15 16 10 17 16 15 17 10 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% All INTENDER RECENT BUYER GENERAL RESPONDENTS SSC/ HSC Some College (incl. a Diploma) but not Grad Graduate/ Post Graduate: General Graduate/ Post Graduate: Professional 100% Stacked Column 43 25 35 45 26 44 38 28 15 16 10 17 16 15 17 10 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% All INTENDER RECENT BUYER GENERAL RESPONDENTS SSC/ HSC Some College (incl. a Diploma) but not Grad Graduate/ Post Graduate: General Graduate/ Post Graduate: Professional 100% Stacked Column
  • 35. 0 1 2 3 4 5 6 7 8 9 10 Qtr1 Qtr2 Qtr3 Qtr4 4 3 4 5 2 4 2 3 4 5 6 7 8 7 6 5 North East West South Clustered Cylinder 43 25 35 45 26 44 38 28 15 16 10 17 16 15 17 10 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% All INTENDER RECENT BUYER GENERAL RESPONDENTS SSC/ HSC Some College (incl. a Diploma) but not Grad Graduate/ Post Graduate: General Graduate/ Post Graduate: Professional 100% Stacked Column 0 20 40 60 80 100 2 BHK Flat/Apartment 3 BHK Flat/Apartment More than 3 Bhk apartment Bunglow / Villa 40 30 40 25 20 40 20 30 20 15 24 27 20 15 16 18 GENERAL RESPONDENTS RECENT BUYER INTENDER All Stacked Cylinder
  • 36. North West 0 1 2 3 4 5 6 7 8 9 10 Qtr1 Qtr2 Qtr3 Qtr4 4 3 4 5 2 4 2 3 4 5 6 7 8 7 6 5 North East West South 3D Cylinder 0 5 10 15 20 25 30 35 40 45 All INTENDER RECENT BUYER GENERAL RESPONDENTS 43 25 35 45 26 44 38 28 15 16 10 17 16 15 17 10 Graduate/ Post Graduate: Professional Graduate/ Post Graduate: General Some College (incl. a Diploma) but not Grad SSC/ HSC Clustered Cone 0 20 40 60 80 100 All INTENDER RECENT BUYER GENERAL RESPONDENTS 40 30 40 25 20 40 20 30 20 15 24 27 20 15 16 18 Bunglow / Villa More than 3 Bhk apartment 3 BHK Flat/Apartment 2 BHK Flat/Apartment Stacked Cone
  • 37. Line With Markers 43 25 35 45 26 44 38 28 15 16 10 17 16 15 17 10 0 5 10 15 20 25 30 35 40 45 50 All INTENDER RECENT BUYER GENERAL RESPONDENTS Graduate/ Post Graduate: Professional Graduate/ Post Graduate: General Some College (incl. a Diploma) but not Grad SSC/ HSC Line Chart 40 30 40 25 20 40 20 30 20 15 24 27 20 15 16 18 0 10 20 30 40 50 60 70 80 90 100 All INTENDER RECENT BUYER GENERAL RESPONDENTS Bunglow / Villa More than 3 Bhk apartment 3 BHK Flat/Apartment 2 BHK Flat/Apartment Stacked Line 4 3 4 5 2 4 2 3 4 5 6 7 8 7 6 5 0 1 2 3 4 5 6 7 8 9 10 Qtr1 Qtr2 Qtr3 Qtr4 North East West South
  • 39. Off- Premise 71% On- Premise 30% Off-Premise On-Premise Premise (n=217) 3D Pie Chart Slide Title Subgroup (if needed) 1. Text (leave as a placeholder) 2. Text (leave as a placeholder)
  • 40. 37% 20% 11% 11% 6% 6% 4% 1% 1% 1% 1% Role (n=220) Manager Owner Receiving Store manager / GM Bartender Department manager handling beer Stocker / clerk handling beer Buyer Multi-unit manager Corporate administration Other Cylinder Bar Chart Slide Title Subgroup (if needed) 1. Text (leave as a placeholder) 2. Text (leave as a placeholder)
  • 41. Bar Chart with Scale Slide Title Subgroup (if needed) 1. Text (leave as a placeholder) 2. Text (leave as a placeholder) 86% 83% 81% 80% 65% 64% 58% 22% 12% 10% 15% 16% 22% 18% 19% 5% 1% 3% 2% 3% 8% 5% 4% 1% 6-7 3-5 1-2 Delivery frequency Accurate billing/invoicing Delivery timing Delivery accuracy Manages back stock appropriately Ability to make special deliveries Minimum order quantity Charges miscellaneous fees MC (n=147 82% 78% 75% 73% 60% 66% 54% 17% 16% 15% 19% 23% 28% 18% 22% 6% 1% 2% 4% 3% 8% 2% 2% 2% 6-7 3-5 1-2 ABI (n=131) 81% 77% 78% 73% 60% 57% 54% 18% 17% 17% 18% 24% 30% 21% 25% 6% 2% 2% 2% 2% 5% 8% 0% 0% 6-7 3-5 1-2 Other (n=126)
  • 42. Column Chart with Scale Slide Title Subgroup (if needed) 1. Text (leave as a placeholder) 2. Text (leave as a placeholder) MC (n=221) ABI (n=205) Other (n=192) 66% 50% 48% 25% 43% 45% 9% 7% 6% Overall Salesperson/ Sales Support 6-7 3-5 1-2 6-7 3-5 1-2 6-7 3-5 1-2
  • 44. 76 Working For a private company 45 Working in own setup/private sector 35 Working for the Government Services 19 Working in the development sector 7 Others Smart Art Slide Title Subgroup (if needed) 1. Text (leave as a placeholder) 2. Text (leave as a placeholder)
  • 45. Column Chart Slide Title Subgroup (if needed) 1. Text (leave as a placeholder) 2. Text (leave as a placeholder) 64% 78% 65% 51% 65% Aware Customer Satisfaction Customer 89% 64% IHS Customer Top-three box Total (n=581) Familiar Consider Prefer Recommend Reputation Total Top-three box
  • 46. 0 200 400 600 800 1000 1200 0 25 50 75 100 Dec'12 Jan'13 Feb'13 Mar'13 Apr'13 May'13 June'13 July'13 Aug'13 Sept'13 Oct'13 GRP Mkt Share Wtd Dist PI –Like eating base; rest all metrices –All base
  • 47. 0 100 200 300 400 500 0 5 10 15 GRP Mkt Share Family playing snake & ladder & Mother and Son enjoy Fab –Adv on TV Family playing snake & ladder & Mother and Son enjoy Fab –Adv on TV PI –Like eating base; rest all metrices –All base BritanniaTigerKrunch 0 2 4 6 8 0 5 10 15 20 GRP Mkt Share Parle 20-20 0 50 100 150 0 5 10 GRP Mkt Share Parle Happy Happy 0 50 100 150 200 0 2 4 6 GRP Mkt Share Sunfeast cookies
  • 48. BritanniaTigerKrunch 0 50 100 150 200 250 300 350 400 450 500 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Spontaneous GRP
  • 49. 35 100 20 40 10 30 10 7 100 66 100 25 33 55 17 5 100 80 90 2 10 25 100 56 78 30 100 20 76 25 Total October (n=XXX) Total November (n=XXX) Total December (n=XXX) Total January (n=XXX) Narrow Market January
  • 50. 35 100 20 40 10 30 10 7 100 66 100 25 33 55 17 5 100 80 90 2 10 25 100 56 78 30 100 20 76 25 HBS October (n=XXX) HBS November (n=XXX) HBS December (n=XXX) HBS January (n=XXX) Narrow Market1 HBS January
  • 51. 35 100 20 40 30 10 7 100 100 25 33 55 5 100 80 90 10 25 100 56 30 100 20 76 Total October (n=XXX) Total November (n=XXX) Total December (n=XXX) Total January (n=XXX)
  • 52. 10 25 100 56 28 72 22 78 18 82 38 62 Recognise Din't Recognise 9/23/13- 1/31/13 9/23/13- 10/20/13 10/21/13- 1/31/13 12/21/13- 31/1/13 9/23/13 9/23/13 10/21/13 12/21/13 19 Weeks 4 Weeks 15 Weeks 6 Weeks 100 25 100 56 65 5 56 100 10 25 100 56 100% 58% 50% 39% 38% 27% Aided Unaided New Ways Trapped Tie Nothing Hidden Party Aided vs. Unaided Linkage
  • 53. SEC AGE All (n=602) SEC A (n=234) SEC B (n=215) SEC C (n=153) 25 - 30 (n=198) 31 - 35 (n=143) 36 - 40 (n=130) 41 - 44 (n=131) Kirana 97 97 96 97 97 99 96 95 Super Market 5 5 6 5 5 4 7 5 Oil Depot 0 0 0 - - - - 2 97 5 0 Kirana Super Market Oil Depot 96 8 0 98 3 0 All (n=602) Bhubaneswar (n=300) Puri (n=302)
  • 54. Deep Frying Shallow Frying General Cooking Tadka or Tempering 86 71 26 3 90 75 16 3 Puri (n=300) 83 67 36 3 SEC AGE All (n=602) SEC A (n=234) SEC B (n=215) SEC C (n=153) 25 - 30 (n=198) 31 - 35 (n=143) 36 - 40 (n=130) 41 - 44 (n=131) Kirana 97 97 96 97 97 99 96 95 Super Market 5 5 6 5 5 4 7 5 Oil Depot 0 0 0 - - - - 2 All (n=599) Bhubaneswar (n=299)
  • 55. 4 13 4 42 38 0 8 29 17 46 0 0 8 42 50 Consumers Retailers Food Producers 0 0 0 33 67 All All Not at all conscious Not conscious Neutral Somewhat conscious Extremely conscious Not at all conscious Not conscious Neutral Somewhat conscious Extremely conscious FSOs perspective of others
  • 56. All (n=821) Tamil English Hindi <25-34 Years (n=274) 35-44 Years (n=296) 45+ years (n=251) Male (n=371) Female (n=450) AGE GENDER 100 6 3 100 3 2 100 5 2 100 5 2 100 5 2 100 4 3
  • 57. Family Drama Comedy Tamil Movies Love stories Singing / Music Contest News & Current affairs Reality Comedy shows (Comedy express) Talk Shows / Chat shows / Interviews Stories centered around a single characters/achievements Music Mythology Cricket Horror Dancing competitions Thriller / Action Lifestyle / Travel / Cookery / Health & Fitness / Beauty Suspense / detective 79 61 49 23 16 13 8 7 5 5 4 4 4 4 4 3 3 73 55 58 16 22 17 11 7 1 4 5 3 7 3 3 6 2 86 62 21 31 16 5 8 12 15 4 6 0 4 6 8 0 6
  • 59. School/College student (n=50) Mother (n=56) Working Women (n=50) Working Women IT (n=29) Working women in CC (n=21) women working late hours (n=52) SEC A (n=136) SEC B (n=98) SEC C (n=24) Yes 32 38 78 52 71 67 60 53 29 No 68 63 22 48 29 33 40 47 71 55 45 Yes No All (n=258)
  • 60. Freedom Gold Drop Naturelle Priya Sundrop Super Drop Vijaya 0 25 50 75 100 0 20 40 60 80 100 Awareness Ever Used MOUB % Gold Drop 43 Sundrop 12 Freedom 9 Super Drop 9 Priya 8 Naturelle 6 Vijaya 5 Random Base: 1007
  • 61. Norms data : 49 cases Period 2010-2011 Survey Base (Random) : 1007 4.4 4.6 3.9 4.9 3.8 2.2 3.8 4.7 4.1 4.1 3.3 4.5 0 6 Freedom Nutrela Norms
  • 62. RMSEA = 0.140 Recommend (NPS) e4 Positive Brand Image .78 Trustworthy Buzz Market Leader .69 .68 e21 .23 News / Content .78 Quantum of News Latest Local News Issues & Concerns .84 e26 .68 Knowledge / Benefits Seem Knowledge Prepares Me .79 .83 Special Knowledge .76 e11 e22 e23 e27 e28 e12 e13 .36
  • 63. All (n=4298) Type H (n=3816) Type P (n=440) Type M (n=335) Type Q (n=38) Other Products (n=22) 72 24 1 3 73 24 1 2 38 51 5 6 60 35 3 2 26 71 3 32 50 18 Single Commodity Multi-commodity MA Store CA Store
  • 64. 27 72 Storage type used All (n=145) Horticulture (n=134) Processed Food (n=10) Animal Husbandry (n=2) Pharmaceuticals (n=2) Other (n=26) 45 40 50 55 60 100 50 100 Type of Product Stored Multi - commodity Single commodity Storage type used
  • 65. Freelancer 16.3 On Roll 5.0 Contracted 2.3 Total Number of employees 23.9 Graduate Schooling Post graduate Junior College Vocational ITI training DME & PDR & AC LLB Others 100 24 13 13 5 4 4 11 General Qualification (n=55)
  • 66. Zone Type of Product Stored All (n=50) East (n=13) West (n=18) North (n=20) South (n=4) Horticulture (n=42) Processed Food (n=17) Animal Husbandry (n=8) Pharmaceuticals (n=8) All (n=33) Zone Type of Product Stored East (n=4) West (n=13) North (n=13) South (n=3) Horticulture (n=24) Processed Food (n=9) Animal Husbandry (n=5) Pharmaceuticals (n=6) 1 55 50 38 62 100 67 44 60 100 2 15 25 - 31 - 17 - 20 - 3 3 - 8 - - - 11 - - 4 9 25 8 8 - 4 11 20 - 6 9 - 23 - - 13 - - - 7 3 - 8 - - - 11 - - 30 3 - 8 - - - 11 - - DKCS 3 - 8 - - - 11 - - M E A N 3.1 2.0 5.6 1.5 1.0 1.9 6.0 1.8 1.0 60 40 31 69 72 28 65 35 75 25 57 43 53 47 63 38 75 25 No Yes Periodic Maintenance
  • 67. 62 31 7 East (n=13) West (n=18) North (n=20) South (n=4) Power quality received at the facility All (n=55) 54 72 70 46 28 30 100 Horticulture (n=42) Processed Food (n=17) Animal Husbandry (n=8) Pharmaceuticals (n=8) 67 59 75 50 24 41 25 13 10 38 Type of Product Stored Zone Intermittent/ irregular Voltage Fluctuating Usable (W/O much low voltage issue)
  • 68. Yes 9 No 91 All (n=1214) Latent Class 5 Cluster Solution Cluster 1 (n=336) Cluster 2 (n=308) Cluster 3 (n=224) Cluster 4 (n=205) Cluster 5 (n=141) Web (n=100) PAPI (n=1114) Whether facing any helath problems Yes 12 9 11 5 9 8 10 No 88 91 89 95 91 92 90 Specify health problems (n=39) (n=27) (n=25) (n=11) (n=12) (n=8) (n=106) BP/Hypertension 21 52 44 27 25 25 35 Obesity 62 15 20 36 17 13 36 Thyroid 15 22 36 36 33 75 22 Diabetes 8 7 8 9 25 - 10 Heart problem - 7 8 - 8 - 5 Acidity - 4 - - - 13 - BP/Hypertension Obesity Thyroid Diabetes Heart problem Acidity 34 34 25 10 4 1 All (n=114)
  • 69. Mala D I - Pill Saheli Choice Unwanted 72 Mala N Ovral L Suvidha Arpan Yasmin Total Awareness (n=1165) TOM (n=1165) SPONT (n=1165) 75 51 28 34 17 14 11 6 4 1 44 21 5 14 3 2 2 0 2 1 93 78 62 61 52 36 31 27 10 6 MOUB (n=454) 75 51 28 34 17 14 11 6 4 1 Reasons for selecting MOUB (n=454) 52 37 23 23 13 12 11 0 Recommended by family doctor, Gynecologist, other Specialist Suggested by Family/Friends/Colleague Easily available Trust the brand Good past/current experience Economical in price Good quality No response
  • 70. All (n=944) Delhi (n=178) Lucknow (n=152) Mumbai (n=155) Surat (n=159) Chennai (n=150) Hyderabad (n=150) 14 – 18 years (n=269) 19 – 25 years (n=387) 26 – 30 years (n=171) 31 – 40 years (n=117) 8 4 13 7 7 15 3 9 6 11 9 5 5 3 6 10 2 4 4 6 4 7 19 21 17 26 18 8 26 16 20 17 31 26 47 16 39 14 8 27 21 28 25 29 42 22 51 23 51 67 40 49 41 44 25 Would definitely not watch it/follow it 2 3 4 Would definitely watch it/follow it
  • 71. Less than 18 Years 18 - 20 Years 21 - 30 Years 31 - 40 Years 41 - 50 Years 51 - 60 Years 61 - 70 Years 0 16 64 13 3 2 0 What Is Your Age (n=292) 39 23 15 23 Single / Un married Nuclear Family Nuclear family with elders What Is The Family Type (n=292)
  • 72. Frequency Of Recharge (n=292) More than once a day Once a day Once in 2-3 days Once in a week Once in 15 days Once in a month Once in 3 months More than 3 months 7 9 35 28 12 8 0 1 Purpose (n=292) 14 15 24 22 20 12 2 10-Jan 20-Nov 21-35 36-50 51-100 100-200 200-500 500 +
  • 73. School/College student (n=510) Mother (50) (n=307) Working Women (40) (n=256) Working Women IT (30) (n=49) Working women in call center (30) (n=52) Working women working late hours/night shift (n=98) 35 34 49 35 50 53 65 66 51 65 50 47 ALL (n=1272) 40 60 SEC-A (n=641) SEC-B (n=470) SEC-C (n=161) 39 38 47 61 62 53 Women / Girls are not safe Women / Girls are not at all safe SEGMENT WISE SEC
  • 74. All (n=944) Lucknow (n=152) Surat (n=159) Hyderabad (n=150) 19 – 25 years (n=387) 31 – 40 years (n=117) 9 6 17 9 14 3 4 12 7 9 7 13 20 7 14 19 5 16 13 14 12 16 28 21 49 15 36 15 35 25 31 24 32 39 43 14 49 25 67 33 40 38 40 36 11 10 13 14 6 9 13 10 10 15 9 Like It a lot Like it Neither Like nor Dislike Dislike it Dislike it a lot Center Age Mean 3.3 3.3 3.0 3.5 2.9 3.8 3.3 3.3 3.3 3.4 3.2
  • 76. Ratan Tata Mukesh Ambani Narayana Murthi Azim Premji Kumarmangalam Birla Anil Ambani Anand Mahindra Sunil Mittal Adi Godrej K.V. Kamath Deepak Parekh 64 45 26 25 23 22 17 15 13 7 6 56 41 25 17 17 21 12 14 11 7 7 56 42 26 21 17 23 13 15 13 7 9 55 50 29 25 23 27 18 21 16 11 11 62 36 32 23 23 24 16 17 18 9 11 Business head is respected by employees Understands business issues very well Business head is an effective leader A dynamic leader A great visionary
  • 77. 0% 20% 40% 60% 80% 100% Bronchoconstriction and inflammation play equally important roles in… Bronchoconstriction is the most important underlying component of… Inflammation is the most important underlyingcomponent of COPD to… COPD is an inflammatory disease COPD is characterised by repeated exacerbations and hospitalisations COPD is a disease of progressive air trapping The best measure of COPD disease progression is the rate of decline in… COPD is defined by airflow obstruction COPD is a multi-component disease Repeated exacerbations in COPD have a significant impact on patients… 100% Stack Bar with manual PCP scores = % of PCPs in High Agreement (% rating I agreevery/totally) None in high agreement Allin high agreement 94 82 82 93 89 83 84 75 81 67 79 72 68 63 67 58 59 60 56 64 PCP W1 PCP W2 94 93
  • 78. 93 7 92 8 99 1 98 2 All (n=281992) URBAN (n=228627) RURAL (n=25320) HIGHWAY (n=28045) 26 66 8 All (n=281992) URBAN (n=228627) RURAL (n=25320) HIGHWAY (n=28045) Young (18- 25) Middle age (26 - 50) Old age (Above 50) 26 66 9 25 66 9 26 68 6 Male Female
  • 79. 7 8 9 8 9 Not at all favorable Completely favorable 7.9 7.8 POST PRE 7 8 9 8 9 Not at all favorable Completely favorable 7.8 POST PRE n=200
  • 80. 7 8 9 8 9 7.7 7.5 POST PRE 7 8 9 8 9 7.7 7.6 POST PRE Definitely will not purchase Definitely will purchase Definitely will not purchase Definitely will purchase n=200
  • 82.
  • 83.
  • 84.
  • 85. Overall Satisfaction with product offering at Mobile store Product quality of handsets Handsets sold in sealed packs Availability of product of your choice Product Display quality dummy sets on display In Hand sets Wide range of brands and models to choose from different Handsets Live phone on display Wide range of brands and models to choose from different Accessories Wide range of brands and models to choose from different Tablets Wide range of brands and schemes to choose for different Connection / Sim card Wide range of brands and schemes to choose for different Data cards All (n=2092) 64 77 75 63 55 53 53 43 42 41 38 7.8 8.5 8.5 7.8 7.5 7.4 7.4 7.0 7.0 7.0 7.0 East (n=394) 57 74 76 64 53 53 49 44 39 41 36 7.4 8.3 8.5 7.8 7.5 7.3 7.1 7.1 6.8 7.1 6.9 West (n=783) 66 79 78 65 56 55 52 43 45 42 41 7.9 8.6 8.6 7.8 7.5 7.5 7.4 6.9 7.1 7.0 7.1 South (n=613) 65 75 70 60 53 48 55 42 40 35 34 7.9 8.4 8.3 7.6 7.4 7.2 7.6 6.9 7.0 6.9 7.0 North (n=302) 67 80 76 63 57 59 54 45 45 47 41 7.9 8.5 8.4 7.8 7.5 7.7 7.3 7.2 7.2 7.2 7.0
  • 86. 82 76 71 88 78 61 61 76 69 83 83 75 74 72 68 67 63 53 (n=314) (n=284) (n=51) (n=141) (n=112) (n=167) (n=64) (n=150) (n=87) (n=177) 76 74 67 58 60 62 65 68 68 72 72 67 57 53 61 65 66 61 84 85 73 71 71 70 62 54 42 75 74 66 50 57 57 65 67 71 86 86 78 72 73 63 75 69 58 74 78 72 55 55 58 69 71 65 Trustworthy Brand / Trustworthy Products Previous experience was good Store Experience is great Loyal to the Retail Outlet / Loyalty program Discount / Promotional offers are good After Sales Service is good Best Price More Variety All kinds of Mobile Accessories are available 80 83 76 72 69 76 70 61 55 71 73 69 57 58 59 65 68 67 ALL OTHERS - EAST ALL OTHERS - WEST ALL OTHERS - ALL ZONE THE MOBILE STORE - WEST THE MOBILE STORE - EAST THE MOBILE STORE - ALL ZONE ALL OTHERS - NORTH THE MOBILE STORE - NORTH THE MOBILE STORE - SOUTH ALL OTHERS - SOUTH
  • 87. 23 23 23 22 23 21 26 25 31 19 18 24 18 18 20 21 19 36 31 31 34 30 29 37 37 39 25 16 16 9 17 18 11 10 11 6 11 12 9 13 13 12 6 6 3 ALL (Store /Non-Store) (n=1612) Male (n=1474) Female (n=138) Store Overall (n=1322) Male (n=1220) Female (n=102) Non-Store Overall (n=290) Male (n=254) Female (n=36) Upto 20 21-40 41-60 61-80 81-100 44 Avg. Index 44 41 45 45 44 36 40 31 ALL Stores Non Stores
  • 88. Store Overall (n=560) CSA/ ASM (n=416) SM/ SSM (n=144) 21 22 20 17 18 16 28 28 28 21 19 25 13 13 11 Upto 20 21-40 41-60 61-80 81-100 Avg. Index 47 47 47
  • 89. 56 44 Will search the brand or wait Will go for another brand ALL (n=664) District wise Ananthapu r (n=101) Cudappa h (n=99) Chittoor (n=106) Kurnool (n=100) Nellore (n=94) Karnataka towns (n=164) Will search the brand or wait 58 42 65 61 50 57 Will go for another brand 42 58 35 39 50 43 Segment wise End Users (n=463) Influencer - Mason (n=90) Influencer - Contractors (n=67) Influencer - Architects (n=44) Will search the brand or wait 58 50 51 52 Will go for another brand 42 50 49 48
  • 90. 75 9 16 All (n=664) 81 9 9 1 Ananthapur (n=101) 72 15 11 2 Cudappah (n=99) 71 17 12 Chittoor (n=106) 83 7 8 2 Kurnool (n=100) 94 6 Nellore (n=94) 83 5 12 By brand name By type of cement OPC/PPC) By grade of cement (43-53 grades) By type of application (Roofing, plastering etc.) Nellore (n=164) 84 6 9 1 86 7 6 1 71 12 17 70 25 5 End Users (n=463) Influencer – Mason (n=90) Influencer – Contractors (n=67) Influencer – Architects (n=44)
  • 91. 44 43 13 11 52 37 61 39 21 44 35 63 27 10 35 65 60 38 2 43 41 16 42 51 7 48 36 16 All (n=201) Ananthapur (n=27) Cudappah (n=31) Chittoor (n=34) Kurnool (n=30) Nellore (n=31) Karnataka towns (n=48) Influencer – Mason (n=90) Influencer – Contractors (n=67) Influencer – Architects (n=44) Mean 1.7 Mean 2.3 Mean 1.4 Mean 2.2 Mean 1.5 Mean 1.7 Mean 1.4 Mean 1.7 Mean 1.7 Mean 1.7
  • 92. 52 42 35 25 40 40 44 56 38 50 29 67 46 42 36 41 47 75 38 50 42 100 60 47 63 25 50 41 10 39 42 51 22 34 38 25 38 60 21 50 38 17 17 19 36 25 40 19 26 25 36 13 32 20 29 56 38 50 34 33 19 8 50 44 17 25 36 13 25 20 29 25 25 50 32 14 16 25 50 35 9 11 25 11 13 11 3 6 13 10 5 9 8 50 7 1 2 1 5 Foundation Columns Beams Roof Plastering Construction completed Price in Rs 307 295 290 282 281 303 275 285 278 279 269 278 297 294 309 304 290 291
  • 93. 44 52 52 40 17 57 55 32 26 61 53 41 59 37 25 28 41 28 13 16 31 32 35 30 32 24 22 32 33 29 30 38 24 35 45 41 26 32 21 20 16 13 11 24 29 13 15 25 26 7 13 16 14 22 24 24 23 27 56 53 10 3 2 7 23 6 8 10 14 3 3 5 3 5 6 7 10 14 10 12 TV Today Times Global broadcasting Ltd ETV network Viacom 18 Turner International India New Delhi Television Ltd (NDTV) Multi screen Media Pvt Ltd MSM discovery Nimbus Sports Zee entertainment enterprises Zee news 9x Media Star India Network 18 Disney UTV network Disney network Sun TV network Jaya TV network Rak TV network Kalaignar TV network Mean 3.1 3.3 3.4 3.0 2.4 3.3 3.3 2.9 2.7 3.5 3.3 3.2 3.4 3.0 2.9 2.9 3.0 2.7 2.4 2.4 33 59 30 54 23 40 50 31 23 53 49 36 73 40 30 31 31 14 3 8 51 28 49 31 31 31 21 28 29 38 39 49 23 44 39 40 26 33 11 13 13 13 19 14 33 18 14 25 26 6 10 11 5 16 28 25 29 35 74 64 4 1 3 1 14 11 15 16 23 4 3 4 4 4 14 19 13 16 Mean 3.1 3.4 3.1 3.4 2.6 3.0 3.1 2.7 2.5 3.4 3.3 3.2 3.7 3.2 3.0 3.0 2.8 2.4 2.0 2.1 78 53 52 52 22 67 63 43 30 80 73 65 68 52 30 27 23 3 5 3 17 38 38 33 43 28 30 48 52 17 20 25 20 42 60 58 43 57 38 45 5 7 8 12 25 2 5 7 17 3 7 7 12 7 8 12 30 35 47 47 2 2 3 10 3 2 2 2 3 2 3 3 5 10 5 Mean 3.7 3.4 3.4 3.3 2.8 3.6 3.6 3.3 3.1 3.8 3.7 3.5 3.6 3.5 3.2 3.1 2.9 2.6 2.4 2.5 32 45 71 20 9 65 54 25 27 57 45 28 40 25 17 27 62 55 26 30 23 33 21 27 24 14 19 26 25 30 28 38 28 24 41 32 14 14 19 10 25 17 7 40 28 17 22 38 33 10 21 27 24 38 30 30 14 15 47 48 21 5 2 13 39 3 5 11 15 3 7 7 8 13 11 11 10 15 9 12 Mean 2.7 3.2 3.6 2.5 2.0 3.4 3.2 2.7 2.6 3.4 3.1 2.9 3.0 2.6 2.7 2.8 3.3 3.1 2.6 2.6 All (n=232) MUMBAI (n=80) DELHI (n=60) SOUTH (n=92) Extremely familiar Quite familiar Not too familiar Not familiar at all
  • 94. Driver* Impact In Driving Familiarity Dealer 3.13 Some other method 1.56 Heard about them through family and friends 1.27 Other web-based research .94 Online sites providing auto financing research (e.g., Bankrate.com) .59 Saw an ad on the internet .57 Newspapers .53 Driver* Impact In Driving Strong Familiarity Dealer 2.69 Some other method 1.51 Other web-based research .67 Online sites providing auto financing research (e.g., Bankrate.com) .65 Heard about them through family and friends .58 Online sites focused on auto financing information (e.g., Edmunds.com) .53
  • 95. Driver* Impact In Driving Strong Familiarity Dealer 2.69 Some other method 1.51 Other web-based research .67 Online sites providing auto financing research (e.g., Bankrate.com) .65 Heard about them through family and friends .58 Online sites focused on auto financing information (e.g., Edmunds.com) .53 Driver* Impact In Driving Strong Familiarity Dealer 2.69 Some other method 1.51 Other web-based research .67 Online sites providing auto financing research (e.g., Bankrate.com) .65 Heard about them through family and friends .58 Online sites focused on auto financing information (e.g., Edmunds.com) .53
  • 96. Driver* Impact In Driving Strong Familiarity Dealer 2.69 Some other method 1.51 Other web-based research .67 Online sites providing auto financing research (e.g., Bankrate.com) .65 Heard about them through family and friends .58 Online sites focused on auto financing information (e.g., Edmunds.com) .53 Dealer Impact In Driving Strong Familiarity Driver* 2.69 Some other method 1.51 Other web-based research .67 Online sites providing auto financing research (e.g., Bankrate.com) .65 Heard about them through family and friends .58 Online sites focused on auto financing information (e.g., Edmunds.com) .53
  • 97. Total (n=2,327) Saw an ad on TV Dealer Saw an ad on the Internet Heard an ad on the radio Online sites providing auto financing research Heard about them through family/friends Print magazines Other web-based research Online sites focused on auto financing information Newspapers Social media sites Online videos Internet blog discussions Some other method Consumers who are familiar Total (n=387) Consumers who would strongly consider 22% 60% 16% 11% 16% 12% 10% 9% 10% 7% 6% 5% 4% 15% 45% 22% 15% 11% 11% 9% 9% 9% 8% 8% 5% 4% 3% 7%
  • 98.
  • 99.
  • 100. Brand Track Presentation – (Aug’ 12 – Sept’ 12) Washing Machine
  • 101.
  • 102. Analyze to see if these have been over invested in Maintain Low priority areas – tackle later Key action areas
  • 103.
  • 104. Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 Category 8 Category 9 Category 10 Category 11 Category 12 Category 13 Category 14 Category 15 4 3 4 5 4 3 4 5 4 3 4 5 4 3 4 2 4 2 3 2 4 2 3 2 4 2 3 2 4 2 2 2 3 5 2 2 3 5 2 2 3 5 2 2 3 Series 1 Series 2 Series 3
  • 105. 4 3 4 5 2 4 2 3 2 2 3 5 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3 4 3 4 5 2 4 2 3 2 2 3 5 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3 4 3 4 5 2 4 2 3 2 2 3 5 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3 Category 1 Category 2 Category 3 Category 4 4 3 4 5 2 4 2 3 2 2 3 5 Series 1 Series 2 Series 3 Category 1 Category 2 Category 3 Category 4 4 3 4 5 2 4 2 3 2 2 3 5 Series 1 Series 2 Series 3 Category 1 Category 2 Category 3 Category 4 4 3 4 5 2 4 2 3 2 2 3 5 Series 1 Series 2 Series 3
  • 107. 60 40 15 60 40 15 60 40 15 80 60 30 80 60 30 80 60 30 Amul Series 2 Series 3 Series 4 Series 5 Series 6 Series 7 Series 8 Series 9 Chart Title Frequency Brand
  • 108. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3
  • 109. Series 1 Series 2 Series 3 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3
  • 110. Center All (n=1322) Gujarat (n=78) Karnataka (n=71) Tamil Nadu (n=86) Kerala (n=39) Delhi (n=196) Assam (n=19) Andhra Pradesh (n=50) Madhya Pradesh (n=47) Rajasthan (n=40) West Bengal (n=162) Uttar Pradesh (n=98) Punjab (n=15) Upto 20 22 12 18 17 15 22 58 16 19 25 23 21 40 21-40 18 14 18 23 15 17 5 18 23 28 20 17 20 41-60 30 35 39 30 41 23 11 32 38 23 30 27 13 61-80 17 24 20 16 8 23 21 26 9 10 17 22 20 81-100 13 15 4 13 21 15 5 8 11 15 10 12 7 Avg Index 45 53 45 46 50 49 33 48 44 43 43 46 34 Center All (n=1322) Maharashtr a (n=242) Bihar (n=20) Jharkhand (n=17) Orissa (n=10) Goa (n=5) Haryana (n=24) ROAP (n=22) ROB (n=14) ROK (n=15) ROM (n=18) ROTN (n=28) Upto 20 22 27 25 12 50 20 21 9 43 20 33 21 21-40 18 17 5 24 10 20 21 23 7 7 33 18 41-60 30 31 10 35 30 40 25 41 14 40 17 39 61-80 17 13 25 6 - 20 8 5 29 7 6 18 81-100 13 12 35 24 10 - 25 23 7 27 11 4 Avg Index 45 41 59 52 31 43 48 53 38 50 38 40
  • 111. 7% 10% 7% 10% 9% 40% 17% 13% 14% 7% 19% 17% 8% 22% Protect 4, Protect 9, Comprehensive Protect Protect 4, Protect 9, Max Protect Basic Guard, Value Guard, Major Guard Basic Guard, Value Guard, Premium Guard Basic Protect, Value Protect, Comprehensive Protect Silver, Gold, Platinum Basic Protect, Value Protect, Premium Protect + - #2 #1 0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50% #2 #1 #7 #6 High to low ratio: 20% 18% 18% 10% 11% 14% 10% 22% 20% 14% 15% 13% 6% 10% 2.0 1.6 2.3 0.9 0.9 0.4 0.5
  • 112. 19% 28% 12% 8% 10% 15% 8% 31% 28% 10% 10% 13% 3% 5% 8% 3% 8% 10% 3% 64% 5% 9% 10% 8% 35% 14% 4% 21% -80% -60% -40% -20% 0% 20% 40% 60% 80% #6 #7 #2 #1
  • 121. 8.2 3.2 1.4 1.2 8.2 3.2 1.4 1.2 8.2 3.2 1.4 1.2 1st Quarter 3rd Quarter Chart legend Chart legend Chart legend Chart legend 2nd Quarter
  • 122. Easy to Do Business With Offers Better Products Than Competition Financially Stable Better Service Than Competition Competitive Rates No Hidden Fees Accommodating Does Right By Customers Provider I Can Trust Treats Me With Respect Honest Friendly & Approachable Solid Reputation g Impact as Key Driver of Brand Engagement Ally Performance Areas for Improvement Strengths to Leverage Lower Higher Higher
  • 123. Areas for Improvement Strengths to Leverage Easy to Do Business With Offers Better Products Than Competition Financially Stable Better Service Than Competition Competitive Rates No Hidden Fees Accommodating Does Right By Customers Provider I Can Trust Treats Me With Respect Honest Friendly & Approachable Solid Reputation g Impact as Key Driver of Brand Engagement Ally Performance Lower Higher Higher
  • 124. topic • Supporting text • Supporting text topic • Supporting text • Supporting text topic • Supporting text • Supporting text
  • 126. Smart Art 69% 15% 50% Box 1  Your own text goes here  Your own text goes here Box 2  Your own text goes here  Your own text goes here Box 3  Your own text goes here  Your own text goes here
  • 127. Your part 1 here Diagram Graph
  • 139. Business Plan Company values and mission statement Research for the business Financial Plan Marketing Plan Revenue and Profitability Targets SWOT Analysis Staffing/ Outsourcing Plan for Growth Plan for Uncertainty Circle Sphere Graph
  • 141. • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here • Your own text goes here Tree Diagram
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  • 147. 1 6 1 10 8 8 3 10 6 12 1 1 10 1 10 15 10 5 20 11 23 22 22 2 2 14 3 30 0 5 10 15 20 25 30 35 0 5 10 15 20 25 30 35 Australia China France Germany HK India Japan Korea Netherland Singapore Thailand UAE UK USA Volume Value